Summary
Overview
Work History
Education
Skills
Accomplishments
Affiliations
Software
Interests
Quote
Timeline
BusinessAnalyst
Ryan Courneya

Ryan Courneya

Social & Digital Marketing
West Fargo,ND

Summary

Digital marketing / PR growth specialist & Web3 marketing manager with over a decade of combined experience in corporate marketing, business development, blockchain start-ups, influencer marketing, NFT project creation, and traditional & digital advertising strategies.

Overview

11
11
years of professional experience
12
12

Years Corporate Marketing experience

7
7

Years researching cryptocurrency

3
3

Years building in Web 3

Work History

Marketing & Influencer Advisor

MetaFlix (Contract)
10.2021 - Current
  • Brand & Web3 marketing manager for Leslie David Baker “Stanley” from “The Office”.
  • Establish and grow social media channels, scheduled social postings & content.
  • Create marketing budgets & tactfully implement marketing strategies in accordance with campaign goals & objectives.
  • Direct partnership strategies, influencer outreach & web3 event planning.
  • Community growth building: Telegram, Discord, Twitter, YouTube, Tik Tok, Medium, Instagram & Facebook.
  • Create marketing collateral, hire developers, and manage the “Crypto Stanley” NFT series.
  • Organize regular volunteer & community updates to keep members informed on project updates & milestones.

Director of Marketing

Bulls And Apes Project (Full Time)
01.2023 - 03.2023
  • Implemented social growth strategies, created and oversaw social media campaigns, produced high-engaging content, analyzed metrics, and communicated with the executive team to give recommendations for optimization and improvement.
  • Marketing efforts resulted in the successful sell-out of 10k NFTs in one week, generating over $3.3M in sales.
  • Execute aggressive Twitter growth plan resulting in 4,000 new followers in two months.
  • Organized partnership deals with OpenSea, Top NFT thought leaders & influencers.
  • Responsible for building out a marketing “dream team” by utilizing a network of freelancers, LinkedIn recruiting, Upwork & top Web3 recruitment agencies.
  • Created, edited, and curated high-quality content for Twitter, email, and Discord, resulting in significant improvement in the brand's virality, exposure, reach, engagement & follower count.
  • Brought in over 3,000 new e-mail subscribers utilizing Gleam & NFT giveaways
  • Managed and tracked influencer marketing campaigns to boost brand recognition and partnerships.

Marketing Manager

Valhalla Spas (Contract)
Fargo, ND
01.2022 - 09.2022
  • Freelance brand-building business venture focusing on brand development, building an e-commerce website, business operations, marketing, customer service & sales
  • Highly precise & targeted marketing strategies, leading to multiple organic posts reaching 50% of the entire population of our target area.
  • Planned, organized & executed 10-day event promotion at The Red River Valley Fair resulting in $60,000 in sales, brand recognition, publicity & PR of the brand.
  • Organized & delivered exceptional sales & marketing presentations through local trade shows & events to sell spas & build brand awareness.
  • Full-scale website creation and development from vision to finished product.
  • Planned, developed & executed growth strategies through business development, advertising, social media management, brand strategy & community outreach.

Digital Marketing Consultant

Arvig Media
Minneapolis, MN
12.2018 - 01.2022
  • Analyzed competitor pages to locate backlink and keyword opportunities.
  • Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives, and methods for improvement.
  • Created and delivered innovative, strategic marketing programs for clients with focus on events, digital marketing and social media.
  • Utilized techniques such as cold calling, networking and prospecting to develop new leads.
  • Managed digital projects from initial concept through final implementation and live monitoring.

Founding Member & Paid Media Manager

Elongate (Contract)
03.2021 - 08.2021
  • Founding member of Elongate cryptocurrency & strategist for social media paid media community relations, growth & partnerships.
  • Assisted team on management of 50k+ member telegram & discord community.
  • Directed paid media & marketing strategies using Google, Facebook, Geofencing, Billboard & other advertising platforms.
  • Coordinated efforts resulted in a $600m market cap, $4 million donated to charity, 400,000 investors, and partnerships with Kimbal Musk, Mark Rober, Anndy Liann & ZHC.
  • Established and maintained strong relationships with customers, vendors and strategic partners.

Senior Advertising Consultant

Spotlight Media
Fargo, ND
11.2017 - 11.2018


  • Executed full advertising campaign and research lifecycle to completion, managing external vendors and partnering with internal stakeholders.
  • 80 new print/digital advertising plans created for local businesses in 12 months, totaling $400,000 in sales.
  • Played key role in achieving and maintaining top client satisfaction and retention by ensuring accuracy of ads and listings.
  • Built strong client relationships and provided high value-adding services, resulting in increased company market share.

Senior Marketing Specialist

Sanford Health
Fargo, ND
02.2017 - 11.2017
  • Devised strategic marketing plans for operational leaders and departments at Sanford Health, the largest healthcare organization in the Upper Midwest
  • Wrote engaging and successful marketing, advertising, and website copy.
  • Assembled reports and presentations to share insights and recommendations with stakeholders.
  • Monitored trends in social media, industry, and competitive landscape to create new material.
  • Developed and implemented complex marketing strategies to promote the new Sanford Medical Center and its cardiac services
  • Led marketing planning and execution efforts for the grand opening of a $500M medical center with a Level 1 Trauma Center
  • Created marketing plan, concept, and promotion of "Team Sanford" for the "2017 AHA Heart Walk," resulting in more than 250 participants.

Advertising Account Executive

Newman Outdoor Advertising
Fargo, ND
09.2015 - 02.2017
  • Communicated regularly with territory, regional, and strategic managers for daily support and strategic planning for accounts.
  • Developed strong relationships with advertisers and negotiated pricing following established procedures.
  • Efforts resulted in 71 sales, 50 new clients, and renewed 21 customers totaling $410,000 in sales.

Senior District Executive

Boy Scouts Of America
Fargo, ND
05.2012 - 09.2015
  • Marketing, management, development, fundraising, and program administration.
  • Partnered with public schools, churches, businesses and local organizations to creatively promote the Scouting organization via various media platforms.
  • Organized and managed district committees to help identify, recruit, and train volunteers to become involved in youth programming.
  • Oversaw and provided service to volunteers in 43 Cub Scout Packs, 30 Scout Troops, 12 Venturing Crews, and 6 Exploring Posts.
  • Recognized as a top-performing executive out of hundreds of Scouting professionals throughout the Midwest region in 2013.
  • Surpassed year-end membership recruitment goals for 2012 and 2013 and recruited more Cub Scouts in 2014 than in previous years.
  • Exceeded fundraising goal of $153,000 by 5% in 2012, 6% in 2013, and 12% in 2014.

Education

Bachelor of Arts - Mass Communications / PR

Minnesota State University - Moorhead
Moorhead, MN
05.2001 -

Skills

    Digital marketing

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Accomplishments


  • Young Professional of The Year Award - Minneapolis Chamber of Commerce (03/2019)
  • "One To Watch" - Fargo-Moorhead Chamber, Young Professionals (12/2015)
  • United States Air Force - Basic Military Training completion (08/2012)
  • Eagle Scout Award - (2007)


Affiliations

  • Web3 is A Joke - VIP networking with Altcoin Daily, Mona Shaikh & CryptoWendyO (12/2022)
  • Veecon 2022 Attendee & Veefriends Alpha Discord Member (05/2022)
  • Master Networks Colorado – virtual committee member (12/2020 – 12/2021)
  • TwinWest Chamber of Commerce - Young Professionals committee (01/2019 - 07/ 2020)
  • BNI (Business Network International) - Membership committee member (01/2019 –09/2019)
  • Essentia Health Foundation - Business Relations Committee (07/2016 - 01/2017)
  • Young Professionals Network - Social Committee (11/2014 - 03/2017)
  • Fargo West Rotary International Club Member (2012 - 2017)
  • Lake Agassiz Habitat for Humanity PR Committee (06/2014 - 07/2016)

Software

Canva

Adobe Creative Suite

Envato

Hubspot

Wordpress

G Suite

SEMRush

Google Analytics

Convertkit

ContentStudio

Metricool

Slack

Trello

Google Display Network

Interests

Digital Marketing & Social Media

Web 30 / NFTs / Metaverse / Blockchain Gaming

Health & Wellness

Artificial Intelligence

Lyme Disease Awareness

Non-Profits & Philanthropy

Real Estate & Entrepeneurship

Travel & Philosiphy

Photography & Design

Quote

"You don't build a business. You build people and then people do the business"
Zig Ziglar

Timeline

Director of Marketing

Bulls And Apes Project (Full Time)
01.2023 - 03.2023

Marketing Manager

Valhalla Spas (Contract)
01.2022 - 09.2022

Marketing & Influencer Advisor

MetaFlix (Contract)
10.2021 - Current

Founding Member & Paid Media Manager

Elongate (Contract)
03.2021 - 08.2021

Digital Marketing Consultant

Arvig Media
12.2018 - 01.2022

Senior Advertising Consultant

Spotlight Media
11.2017 - 11.2018

Senior Marketing Specialist

Sanford Health
02.2017 - 11.2017

Advertising Account Executive

Newman Outdoor Advertising
09.2015 - 02.2017

Senior District Executive

Boy Scouts Of America
05.2012 - 09.2015

Bachelor of Arts - Mass Communications / PR

Minnesota State University - Moorhead
05.2001 -

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Ryan CourneyaSocial & Digital Marketing