Ryan Cox
Marketing Executive
Jacksonville,FL
Summary
Successful marketing leader with proven accomplishments in driving growth and increasing profits. Articulate and driven leader with high energy and engaging personality. Hardworking team builder motivational in maximizing personnel performance and surpassing business objectives. Specializing in Marketing Strategy across industries, I have made in impact across both Small, Medium and Enterprise level companies.
Overview
9
9
years of professional experience
3
3
College Degrees
Work History
Web Development Manager
Sector45
Remote
10.2023 - 02.2024
- Enhanced website performance by optimizing front-end and back-end code.
- Streamlined content management processes for improved efficiency and user experience.
- Led a team of web developers to deliver high-quality projects on time and within budget.
- Implemented responsive design principles to ensure optimal user experience across various devices.
- Collaborated with cross-functional teams for seamless integration of web applications into existing systems.
- Improved website load times with effective optimization techniques, increasing user retention rates.
- Conducted thorough quality assurance testing to identify and resolve issues before launch.
- Evaluated emerging web technologies and recommended strategic implementation plans for continuous improvement efforts.
Director of Business Development and Marketing
Worthmann Construction
Gainesville, FL
06.2021 - 09.2023
- Finding, figuring, reporting, and analyzing all sales statistics
- Monitoring all overhead and material costs
- Designing and implementing all Marketing efforts both digitally and conventionally
- Search for and report on any potential avenues for growth regarding revenue
- Handle the creation of all new departments and services for the business, starting with self-education all the way to hiring and training the relevant employees
- Create and manage an $80k marketing budget per month
- Monitor all software and marketing contracts for the business
- Act as system administrator for Salesforce, IT management, and other company-wide software
- Implement AI and automations in all applicable company processes
- Research and experiment with new marketing channels
- Network and represent Worthmann at conventions, trade shows, and relevant meetings
- Using a combination of Zapier, Salesforce and MySql to create complex sales and marketing processes
- Complete special assignments from the CEO directly
- Created and managed social media campaigns to increase brand engagement.
- Conducted market research to identify new opportunities and target markets.
Sales Manager
Arlington Toyota
Jacksonville, FL
12.2020 - 05.2021
- Built long-lasting client relationships through excellent customer service and consistent followups.
- Streamlined sales processes for improved efficiency, resulting in higher conversion rates.
- Developed comprehensive product knowledge, enabling tailored solutions for clients'' specific needs.
- Provided ongoing training and mentorship for junior sales staff, fostering professional development and career growth.
- Overcame objections from potential clients by addressing concerns effectively and offering customized solutions based on their unique needs.
- Consistently met or exceeded quarterly sales targets through diligent effort and persistence in closing deals.
Director of Experience
Jacksonville Ice And Sportsplex
Jacksonville, FL
12.2019 - 12.2020
- Creating a Zamboni certification program
- Assigned work to staff, set schedules, and motivated strong performance in key areas.
- Ensuring all staff members are current on necessary certifications
- Trained and supervised staff to consistently meet performance goals and customer service standards.
- Redesign and test new sales programs which resulted in a 30% growth in sales
- Manage a staff of 40+ team members
- Hire and terminate all non-management staff members
- Manage, receive, and track all purchases for the business
- Oversee and develop the adult hockey program
- Create relationships with various sports tournaments
- Ensure all marketing and signage materials are on brand for the facility
- Design new marketing campaigns and events to grow revenue
- Act as the system administrator for the POS, Salesforce, CMS and Member Management systems
Entertainment and Marketing Supervisor
Canobie Lake Park
Salem, NH
10.2014 - 12.2019
- Creating a safe and productive environment for all Team Members
- Operating, managing and maintaining an RFID based Loyalty Program
- Maintaining varying types of mobile devices, including in-depth repair and cleaning
- Managing a new Season Pass program
- Providing detailed reports based on in-depth record keeping
- Keeping a complex inventory including both static and dynamic products
- Assisting with the production of varying shows and performances
- Managing 10-20 Team Members per day
- Emergency response
- Training Team Members in sales, marketing and guest service skills
- Providing top level guest service to VIP guests in a waterpark setting
- Hiring
Contract Management Intern
Live Nation
Boston, MA
12.2018 - 09.2019
- Worked to support contract professionals in both an office and an event environment
- Worked directly with talent to ensure full compliance of venue agreements in the performance space
- Checked documents for grammar and diction errors
- Provided support to event venues to ensure all contract obligations were fulfilled
Grassroots Marketing Specialist
The Kraft Group
Foxborough, MA
10.2016 - 11.2018
- Worked with both the New England Patriot and New England Revolution brands at the stadium and across New England
- Planned, managed and staffed grassroots brand events such as watch parties, player appearances, game day celebrations and even a Superbowl parade
- Worked with management to create new ways of engaging potential fans while tracking campaign effectiveness quantitatively
- Engaged directly with fans to get both feedback and garner team support
- Assisted in training new department members in best practices and procedures
Education
Master of Science - Mass Communications and Public Relations
Brown University
Providence, RI07.2022
MBA - Business Administration - Marketing
Southern New Hampshire University
Hooksett, NH09.2020
Bachelor of Science - Sports, Entertainment and Event Management
Johnson And Wales University
Providence, RI10.2019
Skills
- Vendor Contracts
- Business Management and Development
- Marketing Automation
- Web Content Development
- Salesforce Development
- Dashboard Design
- HTML and XML
- Data Analytics
- AI Implementation
- SEO Optimization
- System Maintenance
- Team Communication
Non-Profit Involvement
- Currently on the board of three (3) different 501(c)3 organizations
- The treasurer and men's head coach for the Jacksonville Rugby Football Club, a non-profit supporting youth rugby in North Florida
- Treasurer and Operations Manager for the Florida Invitational Rugby Showcase, that largest high school rugby tournament in the Country
- Board Member for the New Hampshire FFA Alumni Association, an organization supporting FFA members in New England
Certification
Google Certifications:
- Analytics
- Advanced Data Warehouse Security
- Looker Studio
- Ads
- Complete Marketing Platform
Adobe Certifications:
- Photoshop
- Premiere Pro
- InDesign
- After Effects
- Illustrator
- Substance
Other Certifications:
- Cisco CCNA
- Red Cross First Aid/CPR
- FBI Active Shooter Preparedness
- Class D Security License
Timeline
Web Development Manager
Sector45
10.2023 - 02.2024
Director of Business Development and Marketing
Worthmann Construction
06.2021 - 09.2023
Sales Manager
Arlington Toyota
12.2020 - 05.2021
Director of Experience
Jacksonville Ice And Sportsplex
12.2019 - 12.2020
Contract Management Intern
Live Nation
12.2018 - 09.2019
Grassroots Marketing Specialist
The Kraft Group
10.2016 - 11.2018
Entertainment and Marketing Supervisor
Canobie Lake Park
10.2014 - 12.2019
Master of Science - Mass Communications and Public Relations
Brown University
MBA - Business Administration - Marketing
Southern New Hampshire University
Bachelor of Science - Sports, Entertainment and Event Management
Johnson And Wales University
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