Ryan W. Crouch
Richmond,VA
Summary
Energetic and accomplished professional with 12 years of experience in training, sales, large-scale account management, and sales management in a highly competitive industry. Proven ability to meaningfully grow individual and team-level sales numbers, build and maintain strong client relationships, motivate, and lead productive sales teams, creatively guide sales strategy, and capitalize on technological advances to support goals.
Overview
13
13
years of professional experience
Work History
District Trainer
Ferguson Enterprises Inc, A Wolseley Company, Pike Creative
2021.08 - Current
- Mid-Atlantic
- As a Salesforce SME, owned new “Post Sales Process” training and implementation for the Mid-Atlantic district; created support structure after go-live dates working with managers and their direct reports to drive consistency within the program and to ensure appropriate adoption of the new process
- Evolved into a companywide “One Freight” main point of contact leading the new initiative through all phases of implementation; led the district through the pilot and rollout phases and assisted other regions in training and adoption of the program
- Created training content for thousands of associates to complete nationwide; provided input and strategic thinking to enhance reporting within Power Bi reporting while working with managers to capture results and reinforce utilization at sales level to meet budgetary goals
- Created a continuing education program for those associates who had just recently gradated the SSP (Sales Support Program) that was eventually adopted by HQ and incorporated throughout all districts
- Implemented a new technological forward training request and submission process within the Mid-Atlantic district that allowed all customer groups and departments to streamline their needs and for our training team to collect data and operate in a more effective, organized manner
- Miscellaneous:
- HR Awards – Excellence in Training and Development
- Digital Workspace Specialist - O365
- Leadership Foundation Experience
- Bob
Project Manager
Ferguson Enterprises Inc, A Wolseley Company
2020.01 - 2021.07
- Mid-Atlantic
- Selected as one of four associates across entire region to take on new position being implemented within the company focusing on the more technical side of the business relating to large scale commercial fixture and equipment packages
- Managed entire job process from competitive buyout phase through submittal stages with plumbing mechanical contractor/GC/architect/engineer, finalizing vendor/manufacturer contracts, material allocation/release, and completion of job closeouts
- Job awarded rate of 93.6% (103 of 110 total job packages built and priced out)
- Managed 103 total jobs and their fixture/equipment packages ranging from hotels, high rise condos/apartments, hospitals, schools, large or multi-floor office spaces, wing projects, government projects, casinos, etc
- 15+ million in total value & increased gross profit percentages for all major accounts handled during 18-month timeframe
- Utilized as a main point of contact for our new project management online platform Bidtracer continuously assisting peers and working with HQ on technological enhancements
Senior Commercial Sales Team Manager
Bidtracer
2015.10 - 2019.12
2018.01 - 2019.01
- Total supervised sales processed by fiscal year (August through July) are as follows:
- 16/17 - $145,417,293.95
- 17/18 - $148,671,195.71
- 18/19 -, ,337,319.81
Ferguson Enterprises Inc, A Wolseley Company
Washington DC , DC
- 2017.01
- Metro District
- Supervise 30-35 commercial inside sales associates/account managers, including four team managers, across the DC Metro territory that includes northern Virginia, Washington DC, and Maryland
- Manage and track sales across four commercial sales teams; Coordinate with outside sales staff and directors on strategic sales growth initiatives; Conduct biannual performance reviews; Utilize CRM to organize client information to enhance sales performance; Train and mentor new sales associates; Led the regional team’s transition to new sales vertical implementation and complete overhaul of technological advancement through extensive training and continuous support; Developed new goals-based, key performance indicator sales criteria to motivate sales and proactively reward associates; Continually master commercial plumbing/mechanical business activity including market analysis and competitive pricing trends; Engage in problem resolution for sales associates, clients, and management
- Awards / Recognition / Sales Figures:
- District Leadership Award, 2016, , an award granted annually to one management level associate in the region for “selfless leadership with great customer and associate focus for the good of the team”
- Selected as one of six branch level associates across entire enterprise to serve as a Subject Matter Expert working with the corporate IT department to fully comprehend existing workflows before transitioning to a new order processing system companywide
- DC Metro commercial sales vertical named Commercial Supply House of the Year 2016-17, awarded to recognize the strongest margin growth, market share growth, and overall commercial sales nationally
- Commercial business vertical exceeded fiscal year sales goals - 2015-16, 2016-17, 2017-18
Inside Sales Supervisor
Ferguson Enterprises Inc, A Wolseley Company
Beltsville , Maryland
2015.03 - 2015.10
- Supervised approximately 20 inside sales associates at the company’s most profitable branch location within the DC Metro (awarded “Blended Supply House of the Year” for 2014/2015 by corporate headquarters based on trading profit, share gains, trading margin percentage, working capital efficiency, and overall leadership)
- Tracked sales goals; managed time and labor; trained new associates; engaged in conflict resolution
Inside Sales Associate – Commercial Mechanical Sales
Ferguson Enterprises Inc
2011.08 - 2015.03
A Wolseley Company
Beltsville , Maryland
2012.01 - 2013.01
- Inside sales and account management for the leading wholesale distributor of commercial plumbing and mechanical products at the company’s most profitable branch location in relation to total sales and trading profit (of over 1,300 branches)
- Managed key large-scale accounts in a competitive market; provided high-volume service to customers, vendors, reps, and purchasing agents; managed orders, product submittals, quotations and special product pricing, delivery logistics, analysis of external vendor pricing matrices, and competitive bidding
- Numbers / Awards / Recognition:
- Reached personal average of $850,000+ in monthly sales volume; increased monthly sales threefold from 2011-15
- President’s Club Sales Support Recognition (2013; 2014; 2015)
- Reached competitive fiscal year sales goals in total sales and trading profit (, Sales Team of the Month Winner for 4 out of 6 months that program was active (2012)
Lead Generator
Diamond Springs Water Inc
Richmond , Virginia
2011.05 - 2011.08
- Generated new customer leads for the largest water distribution company in the Mid-Atlantic using multi-channel marketing strategies; created and maintained the company’s first sustainable database system in Microsoft Excel to track current clients, potential clients, and competitor data
Education
Bachelor of Science - Business: Marketing Management
Virginia Polytechnic Institute and State University (Virginia Tech)
December 2010
Skills
- Additional Skills & Activities
- Computer Skills:
- Proficient in CRM (Salesforce, Dynamics, & Bidtracer), Office 365 (including Microsoft Teams, Power Bi, & SharePoint), Adobe Acrobat Pro, Calabrio, Cisco Finesse, Cisco Jabber, Workday
- Virginia Tech: Dean’s List; Flex Out Hunger Philanthropy, Blacksburg, VA 2007-2010
Timeline
District Trainer
Ferguson Enterprises Inc, A Wolseley Company, Pike Creative
2021.08 - Current
Project Manager
Ferguson Enterprises Inc, A Wolseley Company
2020.01 - 2021.07
2018.01 - 2019.01
Senior Commercial Sales Team Manager
Bidtracer
2015.10 - 2019.12
Inside Sales Supervisor
Ferguson Enterprises Inc, A Wolseley Company
2015.03 - 2015.10
A Wolseley Company
2012.01 - 2013.01
Inside Sales Associate – Commercial Mechanical Sales
Ferguson Enterprises Inc
2011.08 - 2015.03
Lead Generator
Diamond Springs Water Inc
2011.05 - 2011.08
Ferguson Enterprises Inc, A Wolseley Company
- 2017.01
Bachelor of Science - Business: Marketing Management
Virginia Polytechnic Institute and State University (Virginia Tech)
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