Ryan Cupolo
Overview
8
8
years of professional experience
Work History
Associate Director, Video Investment (LM)
Initiative
01.2023 - 03.2024
- Hired for, developed, and led 2 Managers, 2 Senior Negotiators, 3 Negotiators, 4 Associate Negotiators, and 2 off-shore billing Associates
- One of two main POCs for all client interaction. Responsible for translating all client needs to junior team so that deliverable timelines could be formulated accordingly
- Managed client's Video budgets totaling 325MM+ in Upfront & Scatter Marketplaces including traditional linear, digital video, programmatic video, barter, and audience-targeted buys
- Collaborate closely with Communications Design, Strategy, and Digital teams, as well as IPG Mediabrands partners and third party measurement partners to ensure delivery of all client KPIs
- Main POC for transition to third-party iSpot tracking. Created process for junior team to utilize iSpot tool for stewardship checks monthly and quarterly leading to savings of over $650K in 2023
- Trusted client advisor for all client facing POVS regarding new opportunities and developments across video landscape
- Spearheaded strategic budget changes across 23/24 Upfront Video recommendation to ensure minimal GRP loss even in the face of large budget cuts across insurance category and inflation
- One of 3 main POCs for updating clients regarding the current and future state of the quickly changing measurement/currency landscape (in collaboration with iSpot, Nielsen, VideoAmp, ComScore, IPG Mediabrands Currency team)
- Collaborated with closely with Communications Design team and head of Video Investment team to present holistic 23/24 Upfront Video recommendation which was received extremely well by clients
Manager, Brand Media Investment
ANGI Homeservices
08.2021 - 09.2022
- Negotiated & executed 2021/22 National Upfront & Scatter buys presented to CMO for approval across OTT/Audio/Linear/DR mediums
- Manage trade relationship between Active & Angi Media buying team to execute efficient DR media buy through Active team
- Overhauled OTT/Audio Streaming billing process with implementation of Mediaocean invoicing
- Spearheaded iSpot pixel creation, implementation, and QA process for all OTT/Audio streaming buys
- Successfully pitched & executed over 10 new test partners across the OTT/Audio streaming space (Hulu Sponsorship, iHeart & Audacy Host-Read, HTS, Sling, Crackle, Amazon Video, VideoAmp)
- Managed two direct reports (Assistant Negotiator & Senior Negotiator), who both accepted promotions during management
- Overhauled delivery tracking/posting process to make more fluid & organized
- Maintained quarterly DR buy. Responsible for keeping on top of marketplace to consistently negotiate better rates, monitoring clearance to ensure delivery of weekly budget goals, & optimizing buy against iSpot performance data twice a quarter
Manager, Video Investment (Spinmaster/IHOP)
Initiative
10.2019 - 08.2021
- Manage clients' Video budgets totaling $115MM+ in Upfront, Scatter & Kids marketplaces, including digital video, programmatic, barter, cinema, and audience-targeted buys
- Serve as a trusted advisor for clients; provide advice, updates and POVs
- Aid in the production and presentation of decks to clients which identify new media opportunities that align with their business goals and marketing objectives
- Collaborate closely with Communications Design, Strategy, and Digital teams, as well as IPG Mediabrands partners and creative agencies to ensure delivery of all client KPIs
- Negotiated COVID-19 related media adjustments, resulting in a 43% return on 2020 total client advertising budget
- Manage & lead team of 4 negotiators & 3 associates, instilling confidence and providing feedback – resulting in 4 promotions
- Spearhead all Digital Video activity across both accounts, working closely with partners, clients, & ad ops teams to make sure all campaigns are tagged and measured effectively
Senior Negotiator, Video (IHOP/Spinmaster)
Initiative
06.2018 - 10.2019
- Worked side by side with Associate Director to successfully transition business from LA to NY team while maintaining healthy client relationship
- Interviewed and staffed entire Video Partnerships team for both Spinmaster & IHOP accounts as part of business transition
- Day-to-day POC for Spinmaster & IHOP client needs for both Linear Television and Digital Video
- Helped to raise IHOP's client TRR score from a 7 to a 9 and Spinmaster's client TRR score from a 4 to an 8 from time of transition to current score
- Spearheaded construction of Upfront & Scatter scenarios for both General and Kids marketplaces
- Lead the transition of all Digital Video buys for both IHOP & Spinmaster accounts from Digital to Video team
- Built and presented comprehensive decks to clients (twice per quarter) highlighting new Scatter/LTO strategies and recommendations.
- Redesigned Upfront and Scatter scenarios to maximize investment efficiency, generating savings while exceeding target GRPs
Negotiator, Video (Arby's)
Initiative
06.2017 - 06.2018
- Negotiate Upfront & Scatter buys across all Arby's dayparts (Cable Entertainment, Prime, Late Night, Broadcast Sports)
- Construct Arby's quarterly delivery tracker and deliver weekly tracking on both a network specific and weekly weight level to clients
- Responsible for the stewardship of Arby's ESPN 2018 digital buy (tracking, brand safety/fraud, DMA delivery)
- Negotiate added value on behalf of Arby's across all dayparts
Assistant Negotiator, Video (ABI & Volkswagen)
MediaCom
06.2016 - 06.2017
- Assisted in negotiating buys for Cable Entertainment (specifically Viacom/Turner networks)
- Assisted in negotiating scatter/multiyear commitment deals for all brands within the ABI portfolio
- Responsible for maintaining weekly weights per brand and ensuring all quarterly deals deliver efficiently
Education
Bachelor of Arts - Communications & Media Studies
Fordham University
Bronx, New York2016
Accomplishments
- Chosen by Initiative Leadership team to help spearhead the transition of the T-Mobile Global business won in 2021 (2021)
- Chosen by Account Director to participate in Associate Interview Panel for talent scouting across all crafts (2021)
- IPG Mediabrands Blueprint Manager accreditation (2020)
- Participant in Initiative's Cannes Young Lions Competition (2020)
- Chosen by Arby's Account Director to participate in "Beyond the Craft" agency-wide program (2019)
- MBOX Spectra OX "Super User" serving on panel as agency wide portal for all issues and suggestions to improve experience with tool (2019-2021)
- Twitch Affiliate: Multi-Streamer able to garner small community on platform to gain rank of Affiliate and unlock emotes for my community and donations from channel (2019-2020)
- Recipient of Leader of Merit Award by Fordham Athletics Leadership Academy (2016)
- Runner-Up (out of 12 teams) in Mediacom's "Battle of the Interns" competition (2015)
- 4-time Student-Athlete Academic Champion's Banquet Honoree (2012-2016)
Timeline
Associate Director, Video Investment (LM)
Initiative
01.2023 - 03.2024
Manager, Brand Media Investment
ANGI Homeservices
08.2021 - 09.2022
Manager, Video Investment (Spinmaster/IHOP)
Initiative
10.2019 - 08.2021
Senior Negotiator, Video (IHOP/Spinmaster)
Initiative
06.2018 - 10.2019
Negotiator, Video (Arby's)
Initiative
06.2017 - 06.2018
Assistant Negotiator, Video (ABI & Volkswagen)
MediaCom
06.2016 - 06.2017
Bachelor of Arts - Communications & Media Studies
Fordham University
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