Ryan Desort

Accounts: Mazda and General Mills

• Developing Digital Strategies: Crafted and activated data-driven, audience-first strategies to drive business growth and achieve measurable KPIs.
• Client Relationship Management: Guided clients in leveraging data across multiple media channels, fostering trust, and implementing personalized marketing at scale.
• Innovative Solutions: Led innovative methods in data utilization, addressing business challenges with dynamic creative technologies.
• Strategic Advisory: Built and maintained trusted advisor relationships with internal and external clients, presenting recommendations to senior contacts and guiding brand-specific strategies.
• Agile Project Management: Managed projects efficiently by organizing details, maintaining effective communication, meeting deadlines, and driving process steps forward.

Serve as the Product Director for existing NMC audience segments and spearhead the development and launch of new data sets.

• Product Strategy and Launch: Directed the development and launch of new data sets, managing product launches from start to finish.
• Cross-Functional Collaboration: Worked with data science, solutions, and internal teams to launch data on partner platforms.
• Stakeholder Management: Supported relationships with third-party data providers and onboarders, ensuring successful partnerships and a positive experience with Nielsen products.
• Data Analysis and Optimization: Monitored and analyzed data usage trends to ensure optimal profitability and identify growth opportunities.
• Future-Proofing Data: Set strategies for future-proofing data sets and pivoting audiences to person-level data.
• Team Leadership: Managed a team of product employees, ensuring successful delivery on NMC's data needs.
• Collaborate cross-functionally with internal and external key stakeholders to ensure successful delivery on NMC’s data needs.
• Manage team of product employees

Accounts: Walgreens

• Programmatic Strategy: Oversaw programmatic media strategy for advertiser accounts, managing a book of business totaling $60-75MM annually.
• Campaign Delivery and Optimization: Delivered and optimized RTB campaigns across media channels, including display, mobile, video, and CTV, meeting or exceeding client performance benchmarks.
• Revenue Optimization: Maintained margin goals through cost-effective utilization of media levers, including bidding, frequency, and audience segmentation.
• Collaboration for Efficiency: Collaborated with Product and Data Modeling teams to develop solutions enhancing operational efficiency and client performance.

• Media Strategy Management: Managed the targeting and media strategy of assigned advertiser accounts.
• Cross-Team Collaboration: Worked with cross teams to engineer ideal performance solutions for each client and contributed to pre-sales planning on campaign structure and execution.
• Performance Communication: Delivered all campaigns in full, met performance benchmarks, and communicated delivery updates to the Account Management team weekly.

• Campaign Management: Managed PPC, Display Remarketing, and Trip Advisor campaigns for 80+ hotel accounts across various regions.
• Performance Reporting: Pulled, reviewed, and issued monthly or quarterly reports, discussing data with clients.
• Campaign Optimization: Optimized client accounts through changes to bidding, keywords, creatives, landing pages, and tracking.
• Onboarding Coordination: Ensured successful campaign launches by working jointly with Onboarding teams and providing detailed performance insights.