Ryan Dettmer
Bellflower,CA
Summary
Ambitious and motivated digital marketing professional with hands-on experience managing and optimizing advertising campaigns. Seeking an entry-level position in a dynamic media or marketing agency where I can leverage my analytical skills, creativity, and strong work ethic to drive superior marketing results and contribute to the team's success. A successful digital specialist is skilled at planning, executing, and optimizing online marketing strategies. Promotes products successfully through multiple digital strategies. Achieves consistent successes with excellent planning skills and proactive campaign tracking.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Digital Marketing Manager
Gourmet Pie, Joe Schmoe’s, and Pasty Kitchen Restaurants
03.2021 - Current
- Managed end-to-end digital marketing strategy for multiple restaurant locations, driving over $500K in annual revenue and 2.5X ROAS
- Developed and optimized Google Ads and Facebook Ads campaigns, increasing overall engagement and conversion rates
- Utilized Google Analytics and Tag Manager to track and analyze campaign performance, implementing data-driven optimizations
- Conducted keyword and competitor research to inform SEO strategies, leading to improved search engine rankings
- Created and managed content for social media platforms, resulting in higher brand visibility and customer interaction
- Coordinated and managed events through Facebook Pixel and Meta Business Suite, enhancing customer engagement and retention
- Designed and executed email marketing campaigns, achieving higher open and click-through rates.
Digital Marketing Specialist
True Entertainment
06.2021 - Current
- Managed e-commerce store, overseeing product listings, inventory management, and digital marketing campaigns, resulting in a 20% increase in online sales and a significant boost in customer engagement
- Developed and executed ticket sales strategies for multiple events, selling over 3,000 tickets, with two events selling out and a festival achieving 85% ticket sales, generating nearly $300K in revenue
- Designed and maintained the company website, improving user experience and accessibility
- Implemented SEO best practices, enhancing organic search visibility and website traffic
- Executed targeted email marketing campaigns, increasing customer engagement and conversions
- Managed social media advertising, delivering compelling content that boosted follower growth and engagement rates.
Education
Bachelor’s Degree - Business Marketing
Cal State Dominguez Hills
Carson, CA12.2019
Associate’s Degree - Business Administration
Cypress College
Carson, CA05.2016
Skills
- Digital Marketing Strategy
- Google Ads
- Google Analytics
- Google Tag Manager Certified
- SEO/SEM
- PPC Advertising
- Social Media Marketing (Facebook Ads Manager, Instagram, TikTok)
- Content Creation and Marketing
- Email Marketing (MailChimp Certified)
- Web Design (WordPress, Wix, Square, Squarespace)
- Data Analysis and Reporting
- Microsoft Office Suite (Excel, PowerPoint)
- Google Suite (Google Sheets, Google Slides)
- CRM Systems (HubSpot Certified)
- Market Research
- Branding and Graphic Design (Adobe Suites, Canva)
- Beginner Spanish
- Basic German
Keyqualities
- Analytical thinker with strong data analysis skills
- Creative mindset, combining data insights with innovative design
- Self-starter with a growth mentality
- Resourceful problem solver
- Detail-oriented and organized
Certification
Google Ads
Google Analytics
Google Tag Manager
Meta Business Suite
Facebook Ads Manager
WIX
HubSpot
MailChimp
Market Research
Keyword Research
Timeline
Digital Marketing Specialist
True Entertainment
06.2021 - Current
Digital Marketing Manager
Gourmet Pie, Joe Schmoe’s, and Pasty Kitchen Restaurants
03.2021 - Current
Bachelor’s Degree - Business Marketing
Cal State Dominguez Hills
Associate’s Degree - Business Administration
Cypress College
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