Ryan Esch
Arvada,CO
Summary
Dynamic Product Pricing Manager with a proven track record at Lumin Digital, adept at developing value-based pricing strategies that drive revenue growth. Expert in financial analysis and deal structuring, I excel in collaborating with cross-functional teams to enhance profitability and streamline processes, ensuring alignment with corporate financial goals.
Overview
19
19
years of professional experience
1
1
Certification
Work History
Product Pricing Manager
Lumin Digital
01.2024 - Current
- Develop and execute pricing strategies for digital banking products, collaborating with Product, Sales, and Finance teams to enhance competitiveness and profitability.
- Lead pricing transformation initiatives, improving governance, deal analytics, and value-based pricing models.
- Use data-driven insights to refine product positioning and packaging, driving customer growth and revenue gains.
- Partner with executive leadership to align pricing strategy with company financial goals and go-to-market plans.
Pricing Manager, Deal Desk
Fiserv
01.2017 - 01.2024
- Directed structuring of Pan-Fiserv deals, managing financial impacts, discounts, cash flow, margins, and revenue assumptions.
- Led a team of 5 analysts in delivering financial analyses for client proposals, enhancing team expertise in pricing strategy.
- Supported annual revenue of $100M through effective deal management and analysis.
- Collaborated with Sales, CFO, VP Product Lines, Professional Services, and Contracts teams to streamline deal approvals and evaluation processes.
Senior Sales Operations Analyst
Fiserv
01.2015 - 01.2017
- Provided technical sales analysis including competitive intelligence and value propositions.
- Partnered with Product Management and Strategic Marketing to refine go-to-market messaging and sales strategies.
Project Manager
Canvas Credit Union
01.2012 - 01.2015
- Managed projects of varying scale across the organization.
- Developed and implemented a Project Management Office (PMO) system adopted credit union-wide.
- Led and mentored a team of project specialists managing smaller projects.
Senior Financial Consultant (Credit Union Division)
Fiserv
01.2010 - 01.2012
- Conducted efficiency studies and process evaluations for credit unions ranging from $20M to $250M assets.
- Delivered detailed findings to senior leadership, strengthening client relationships and trust in systems.
Project Manager (Credit Union Division)
Fiserv
01.2006 - 01.2010
- Managed projects involving credit unions with assets between $50M and $500M.
- Led teams of 5 to 15, overseeing planning, scheduling, and budget management using MS Project.
- Ensured project success through close collaboration with credit union executives.
Education
B.A. - Finance
The University of Texas at Arlington
Arlington, TXSkills
- Pricing strategy and value-based pricing
- Financial and data analysis
- Deal structuring and competitive analysis
- Revenue forecasting and profit margin analysis
- Revenue generation and price optimization
- Competitive intelligence and pricing software proficiency
Certification
- Pricing Strategy Advisor (PSA)
Timeline
Product Pricing Manager
Lumin Digital
01.2024 - Current
Pricing Manager, Deal Desk
Fiserv
01.2017 - 01.2024
Senior Sales Operations Analyst
Fiserv
01.2015 - 01.2017
Project Manager
Canvas Credit Union
01.2012 - 01.2015
Senior Financial Consultant (Credit Union Division)
Fiserv
01.2010 - 01.2012
Project Manager (Credit Union Division)
Fiserv
01.2006 - 01.2010
B.A. - Finance
The University of Texas at Arlington
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