I’m a hands-on sales leader who thrives in fast-paced, high-growth environments. In mid-2022, I stepped into a sales org that was missing targets and lacked direction. I made the tough call to downsize the AE and BDR teams to focus on the right people, reset our go-to-market strategy, and rebuild a healthy team culture. We cleaned up the CRM, put real metrics in place, and created a structure that gave the team clarity and confidence. The result: a leaner, more focused sales engine that could actually scale — and started to win again.
Completely overhauled a failing sales org in July 2022 by shrinking the team to 30% (AE and BDR team) of size and focusing on CRM hygiene, implementing impactful metrics, new Go-to-Market strategy, and a new team culture. This resulted in the following: