Ryan Faux
Gastonia,NC
Summary
Proven trade marketing professional with a history of on premise channel leadership, brand and sales collaboration, insight-driven strategic planning, shopper marketing and trade show leadership.
Overview
26
26
years of professional experience
Work History
Trade Marketing Manager
Boston Beer Company
08.2010 - Current
- Collaborate with brand teams to develop on premise plans for tentpole campaigns
- Align with DCM/NAM goals to build strategic programs or top on premise national accounts
- Partner with CIA team to develop brand plan shell deck and sales tools for NAMs
- Research and implement new on-premise conversion tactics, including pre-visit digital media, on-site digital media and account-specific digital and social media
- Work with NAMs and brand teams to develop and execute plans and sales materials for the golf, hotel and bowling COT
- Formed strategic relationships with buyers at national accounts
- Position Boston Beer as the industry leader by managing and executing our presence at account conferences and key industry events, including VIBE, Flavor, HEE, NRA and Nightclub & Bar
- Partner with outside agencies including Edge, Avid and DNA to develop shopper media campaigns and other on premise initiatives
- Work with CIA team to gain insights for account programming and on premise selling materials
- Developed the on premise trade advertising plan and analyzed results to enhance next year
Account Supervisor
Coyne/Beahm/Shouse
01.2008 - 01.2010
- Managed client relationships with Conwood Tobacco, Scott's Lawn & Garden and Sharpe Images
- Collaborated with creative and insights teams to develop a new brand for Conwood Tobacco
- Led development of in-store POS for Scott's Lawn and Garden at Lowe's
- Collaborated with creative team to develop new branding for Sharpe Images including new website and sales materials
Account Supervisor
The Integer Group
01.2004 - 12.2007
- Managed client relationships with Procter & Gamble and Miller Coors
- Collaborated with client and internal teams on branding, packaging and POS initiatives for Febreze, Swiffer and Mr. Clean brands
- Managed and executed C-Store coupons and sweepstakes for Coors Light
Account Executive
Strottman International
01.2000 - 12.2003
- Managed client relationship with Arby's on the management of their kid's meal program
- Managed Arby's strategic partnership with Discovery Kids and developed toys for the kid's meal program
- Worked with contacts at factories in China to ensure timely production and delivery
Account Executive
Triple Dot Communications
06.1998 - 12.1999
- Led and executed PR and grassroots promotions for Converse
- Managed the development of Larry Bird's bronze shoes and conducted media outreach to promote the event
- Developed a playground basketball tour across 8 cities to promote the launch of a new Converse shoe
Education
Bachelor of Science - Marketing
Syracuse University
Skills
- Strategic on premise channel planning
- Data and insight-driven programming
- Brand and sales collaboration
- Shopper marketing
- Trade show strategy
- Post-program analysis
- Driving action
- Communication
Timeline
Trade Marketing Manager
Boston Beer Company
08.2010 - Current
Account Supervisor
Coyne/Beahm/Shouse
01.2008 - 01.2010
Account Supervisor
The Integer Group
01.2004 - 12.2007
Account Executive
Strottman International
01.2000 - 12.2003
Account Executive
Triple Dot Communications
06.1998 - 12.1999
Bachelor of Science - Marketing
Syracuse University
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