Ryan First
New York,NY
Summary
Goal-oriented manager with distinguished experience in Marketing and proven leadership abilities. Expert in increasing productivity and customer satisfaction while driving revenue and sales. Committed to streamlining procedures while optimizing employee talent.
Overview
6
6
years of professional experience
Work History
CRM Manager
888Holdings
09.2023 - Current
- Developed data-driven marketing campaigns for improved client retention and brand loyalty.
- Analyzed customer behavior to identify trends and optimize marketing strategies for increased revenue growth.
- Increased customer satisfaction by implementing a personalized CRM strategy for better communication and engagement.
- Evaluated the effectiveness of promotional campaigns using A/B testing methods, refining marketing messages for greater impact.
- Managed cross-functional teams to successfully execute CRM initiatives, ensuring seamless collaboration between departments.
- Collaborated with the product development team to incorporate user feedback into product improvements, increasing overall user satisfaction.
Retention Marketing Specialist
Caesars Digital Sportsbook and Casino
07.2021 - 09.2023
- Developed CRM strategy and campaigns targeted towards maximizing customer retention across all Caesars' Digital platforms
- Monitored and reported on marketing KPIs to best design A/B testing strategy and channel execution
- Spearheaded all email and push communications with customers, corresponded with internal teams to ensure all necessary materials were in place
- Orchestrated daily meetings with senior management to brainstorm and collaborate on promotional planning
- Advised on content management for promotions across all states including scheduling, targeting, and measuring results.
- Collaborated with cross-functional teams to achieve project goals on time and within budget.
Global Wealth and Entertainment, Intern
Morgan Stanley
07.2019 - 08.2019
- Monitored and assisted in leading strategic portfolio asset allocations, tracking personal investment and planning client expenditures based on projected portfolio returns and savings capacity
- Participated in daily client calls to discuss potential needs for wealth advisors.
- Streamlined office processes for improved efficiency and time management through regular organization and filing.
- Conducted research for various projects, leading to well-informed decisions and successful outcomes.
Founder / President
Syracuse Sport Business Conference
09.2018 - 05.2020
- Founded and developed a sports business symposium for students to network and listen to high-end executives voice their opinions on the changing landscape of the industry
- Recruited and managed 40 applicants to implement marketing, programming, sponsorship, ticketing and outreach elements necessary to organize and execute event
- Developed relationships with professors, advisory board members, stakeholders and other university administrators in order to put on a successful event
- Contacted sports business associates with informational presentations to gain sponsorships.
Education
Master of Science - Marketing
Syracuse University, Martin J. Whitman School of Management
Syracuse, NY05.2021
B.A. Economics -
Syracuse University, the College of Arts & Sciences
Syracuse, NY05.2020
Skills
- Advanced Microsoft Excel
- HTML
- Google Ads
- Google Analytics
- Microsoft Office
- Adobe Photoshop
- CRM Integration
- Strategic Planning
- Marketing Strategy Development
- Problem-Solving
- Teamwork and Collaboration
Leadership Experience
Syracuse Sports Business Conference:
- Founded and developed a sports business symposium for students to network and listen to high-end executives voice their opinions on the changing landscape of the industry
- Recruited and managed 40 applicants to implement marketing, programming, sponsorship, ticketing and outreach elements necessary to organize and execute event
- Developed relationships with professors, advisory board members, stakeholders and other university administrators in order to put on a successful event
- Contacted sports business associates with informational presentations to gain sponsorships.
Entrepreneurship Club, Syracuse University
- Participated in a group that brings students, faculty, and local businesses together to spread entrepreneurship throughout the Syracuse campus and community, Partnered with fellow club members and local entrepreneurs for projects and speaking engagements
Sports Management Club, Syracuse University
- Implemented marketing tactics to help promote a Sports Memorabilia Charity Auction to attract potential sponsors and attendees through various marketing campaigns
Timeline
CRM Manager
888Holdings
09.2023 - Current
Retention Marketing Specialist
Caesars Digital Sportsbook and Casino
07.2021 - 09.2023
Global Wealth and Entertainment, Intern
Morgan Stanley
07.2019 - 08.2019
Founder / President
Syracuse Sport Business Conference
09.2018 - 05.2020
Master of Science - Marketing
Syracuse University, Martin J. Whitman School of Management
B.A. Economics -
Syracuse University, the College of Arts & Sciences
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