Ryan Genson
Lakeland,FL
Summary
Successful healthcare executive offering years of experience delivering exceptional results in building top teams and exceeding sales goals in multiple healthcare lines of business. Expertise in customer/employee engagement, market plan creation/execution, and business development in undeveloped territories. Prideful in high level clear communication, precise networking, and successful negotiation skills. Committed to supporting the mission set forth by the organization, and building loyalty/ trust both externally and internally in order to strengthen the companies name within the community. Skillful in identifying trends, analyzing data, and bringing creative ideas to problem solve/navigate the healthcare arena.
Overview
17
17
years of professional experience
Work History
Regional Vice President
Graham Healthcare Group
, FL
07.2021 - Current
- Drove initiative for all mergers/acquisitions for home health and hospice, all hospice CON applications, and overseeing of sales teams within the state of FL.
- Successfully negotiated and completed acquisition of first HH company within the state of FL within projected timeline.
- Integral part of CON team within the state of FL with 4 applications submitted, with key contributions of in area support.
- Developed and executed go to market strategies in order to facilitate business expansion/growth within 14 counties of newly acquired company.
- Directly recruited/hired leadership team and facilitated conversion of sales team specific to market needs leading to capture of new market share.
- Responsible for 2 Regional Sales Directors, 18 Account Executives, and mentorship of a fellow Regional Vice President.
Area Vice President
Amedisys
Tampa, FL
06.2019 - 07.2021
- Serve as key executive for Amedisys in 7 counties with responsibility to develop sales team by implementing sales initiatives set forth by myself and other key executives.
- Lead and assist 24 account executives, area sales manager, care transition coordinators, and assistants in establishing and developing new business contacts; maintaining current relationships; developing and implementing sales and marketing plan for region.
- Responsible for highest double digit YOY growth in entire Southeast with Amedisys in Q3, Q4 2019 and Q1 2020. Top line revenue over 20 million, and bottom line '20 revenue over 3 million.
- Coached employees in successful selling methods and encouraged cross-selling to drive revenue.
- Identified, hired and trained highly-qualified staff by teaching best practices, procedures and sales strategies.
Business Development Director
Chapters Health Systems
Lakeland, FL
06.2017 - 06.2019
- Oversaw 29 FTEs to include team of 8 Professional Relations Representatives, administrative assistant, and 20 joint operational representatives.
- Responsible for growing our revenue in the door from 32.2 million in 2016 to 35.4 million in 2017. Followed by another increase for 2018 at 36.6 million in revenue.
- Mentoring and leadership/skill training with representatives in field, office staff, and C-suite/Executive levels.
- Responsible for growing 10%+ in key areas for continued market penetration and market share growth.
- Key operational success in growing census from high 400’s to mid 600’s in monthly ADC with over 50% market share in saturated market.
- Directly involved in developing our CHF and COPD programs at a system level, with direct input and implementation of key differentiators from a business development standpoint
- Developed new relationships with hospital systems to exclusively partner with Chapters palliative program
Senior Professional Relations Representative
Chapters Health Systems
Lakeland, FL
04.2016 - 06.2017
- Responsible for largest accounts within organization, while achieving C-Suite access for continuity of communication.
- Served as mentor for all new and onboarding staff.
- Worked diligently to resolve unique and recurring complaints, promoting loyalty and enhancing operations.
- Achieved dramatic sales increase by skillfully managing relationships and proactive sales approaches.
Brookdale-, Account Executive
Nurse on Call
01.2014 - 04.2016
- 83% Quota Q1 2015, 85% Quota Q2 2015, 92% Quota Q3 2015, 130% Quota in Q4 2015, 166% Quota in Q1 2016.
Account Executive
Hometown Homecare
Lakeland, FL
01.2013 - 01.2014
Regional Sales Manager
Prime Time Medical
Largo, FL
01.2012 - 01.2013
- Managed 2 FTEs, account reps, that aided to overall regional budget.
- Company sold and closed.
Owner
CrossFit OCI
Lakeland, FL
01.2013 - 01.2015
- Managed day-to-day business operations, including accounting, finance, HR, marketing and public relations.
Master at Arms
United States Navy
01.2008 - 01.2012
Education
Executive MBA - Healthcare Leadership
University of Tennessee-Knoxville Haslam College of Business
Knoxville, TN12.2018
Bachelor of Science - Business Administration
Keiser University
Fort Lauderdale, FL10.2017
Skills
- Business development and planning
- Executive sales presentations
- Territory management
- Side by side coaching and mentoring
- Analytical problem solving
- Sales strategies through data (Trella, Salesforce, Playmaker, HCHB)
- Sales budget development/management
- Recruitment and retention
- Outside the box sales funnel development
- Strategic business forecasting
Timeline
Regional Vice President
Graham Healthcare Group
07.2021 - Current
Area Vice President
Amedisys
06.2019 - 07.2021
Business Development Director
Chapters Health Systems
06.2017 - 06.2019
Senior Professional Relations Representative
Chapters Health Systems
04.2016 - 06.2017
Brookdale-, Account Executive
Nurse on Call
01.2014 - 04.2016
Account Executive
Hometown Homecare
01.2013 - 01.2014
Owner
CrossFit OCI
01.2013 - 01.2015
Regional Sales Manager
Prime Time Medical
01.2012 - 01.2013
Master at Arms
United States Navy
01.2008 - 01.2012
Executive MBA - Healthcare Leadership
University of Tennessee-Knoxville Haslam College of Business
Bachelor of Science - Business Administration
Keiser University
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