Ryan Gonzales

• Completely rebuilt online presence, and social media marketing campaigns, moving company forward and creating brand awareness that was previously unrecognized.
• Transformed trophy bat program by implementing best design practices, and execution in the industry.
• Created hundreds of designs for baseball bats, marketing brochures, business cards, Social Media Ad campaigns in both print and web.
• Created Artwork on Wood Baseball Bats using all forms of media, from engraving and painting, to airbrushing and vinyl graphics.
• Developed creative design for print materials, brochures, banners, signs, websites, and social media.
• Created digital image files for use in digital and traditional printing methods.
• Met with customers to present mockups and collect information for adjustments.
• Employed design fundamentals when selecting typography, composition, layout, and color in design work.
• Coordinated with external vendors and suppliers to verify quality and accuracy of printed materials.
• Monitored industry trends to keep creative materials fresh and engaging.
• Designed innovative creative strategies to raise brand awareness and engagement for organization.
• Managed campaigns with specific focuses in order to meet customer needs and creative visions.
• Mentored and trained junior designers to help enhance skills and capabilities.
• Developed artistic visual products while working within defined technical constraints.

• Increased sales online and in-store every month.
• Managed inventory control, cash control, and store opening and closing procedures.
• Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
• Completed point of sale opening and closing procedures.
• Assisted with hiring, training and mentoring new staff members.
• Maximized sales and minimized shrinkage through excellent customer service and adherence to standard practices.
• Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
• Supervised guests at front counter, answering questions regarding products.
• Trained new employees on proper protocols and customer service standards.
• Scheduled employees for shifts, taking into account customer traffic and employee strengths.
• Interacted well with customers to build connections and nurture relationships.
• Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
• Trained and guided team members to maintain high productivity and performance metrics.
• Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
• Managed purchasing, sales, marketing and customer account operations efficiently.
• Reported issues to higher management with great detail.
• Identified and qualified customer needs and negotiated and closed profitable projects with high success rate.

• Opened 2 new locations.
• Increased sales volume significantly month after month.
• Conducted training sessions to educate employees on best practices and procedures to increase profitability.
• Assessed reports to evaluate performance, develop targeted improvements, and implement changes.
• Transformed underperforming teams into productive, profitable teams.
• Resolved conflicts promptly to promote positive environment for customers.
• Directed workforce planning, customer retention and customer service management for multiple locations.
• Oversaw budget planning, strategy development, community outreach for organization.
• Developed sales strategy based on research of consumer buying trends and market conditions.
• Exceeded sales forecast figures by >500% regularly through superior customer care.
• Located, developed, and promoted talented employees to cultivate collaborative and hardworking leadership team.
• Supervised 2 locations to enforce high-quality standards of operation.
• Modeled best practices for sales and customer service.
• Optimized in-store merchandising and monitored inventory availability to increase sales.
• Exceeded sales targets with well-developed sales strategy and empowering team coaching.
• Optimized team performance with newly implemented sales and merchandising procedures.
• Generated financial and operational reports to assist management with business strategy.

Created various forms of marketing materials, from business cards, line cards, and product brochures, to vehicle wraps and web graphics.

• Contributed to event marketing, sales and brand promotion.
• Generated advertising brochures and marketing materials for vendor use.
• Managed customer accounts to secure customer satisfaction and repeat business.
• Met with existing customers and prospects to discuss business needs and recommend optimal solutions.
• Built relationships with customers and community to promote long term business growth.
• Retained excellent client satisfaction ratings through outstanding service delivery.
• Developed and maintained comprehensive understanding of products, services and competitors to enhance sales presentations.

Owned & Operated a Graphic Design Marketing firm and Vehicle Wrap and Sign Shop, where I worked on national campaigns, with clients like StubHub, Duncan Channon, University of Southern Florida, Checkers Fast Food, The American Legion, and the Detroit Tigers.

• Operated full service design and marketing firm, specializing in vehicle wraps and signage for national campaigns and venues like The Super Bowl, NCAA Final Four, The Masters, and more.
• Ran all aspects of business.

• Taught Graphic Design courses, providing instruction to up to 30 undergraduate students.
• Encouraged class discussions by building discussions into lessons, actively soliciting input, asking open-ended questions and using techniques to track student participation.
• Built relationships with students, mentoring on personal, professional and academic goals while providing coaching on effective study habits.
• Evaluated and revised lesson plans and course content to achieve student-centered learning.
• Developed curriculum standards, lesson plans and syllabi.