Ryan Herzberg
Holly Springs
Summary
Dynamic senior sales professional with a proven track record of driving revenue growth and cultivating strong client relationships. Expertise in strategic planning, negotiation, and customer relationship management, complemented by a strong focus on team collaboration and results-oriented performance. Adaptable to evolving market demands, consistently delivering reliable outcomes in high-pressure environments. Recognized for a commitment to excellence and the ability to exceed targets while fostering positive team dynamics.
Overview
14
14
years of professional experience
Work History
Senior Sales Executive – Government
VLogic Systems Inc.
11.2024 - Current
- Primary accountability is enterprise new business sales generation for any State, Local, and Federal Agencies
- Key Achievements:
- Built out the government new business vertical (State, Local, and Federal)
- Head up all government support sales throughout the company
- Starting and heading the partner channel team for all verticals.
- Brought in multiple small businesses, women-owned, 8A, disadvantaged, and veteran-owned partners to help grow government sales.
- Oversaw the FedRAMP certification process for newly acquired software during my tenure.
- Specialized in Department of Veterans Administration projects (Worked with over 60 VAs)
- Working with implementation partners to help speed up the project timeframe for customers.
- Trained and led the internal and external BDR teams to capture leads.
- Oversaw all marketing projects (Website, whitepapers, reference documents, capabilities documents, and weekly webinars)
- Streamlined all pricing for corporate, healthcare, higher education, and government
- Created and oversaw all contacting vehicles for state, local, and federal government.
- Put together a comprehensive competitor analysis for vendors in the market
- Projected to grow the government vertical by 50% in 2025-2026
- Grew inbound leads by 30% from the previous year
- Developed and implemented comprehensive sales strategies to enhance market penetration.
- Led cross-functional teams to drive revenue growth through effective collaboration and communication.
- Analyzed market trends to identify new business opportunities and optimize sales performance.
- Developed strategic sales plans to increase market penetration and customer engagement.
- Cultivated relationships with key clients, enhancing account loyalty and satisfaction.
Sales Director – Government (Federal, State, and Local)
FM:Systems Group LLC
07.2017 - 11.2024
- Primary accountability as an enterprise new business sales generation for any State, Local, and Federal Agencies
- Key Achievements:
- Built the government vertical for FM:Systems
- Ran all new business government projects over the course of 8 years.
- Increased the government vertical by 20% year over year during my tenure.
- Responsible for starting the government partner channel team.
- Brought in multiple small business, women-owned, 8A, disadvantaged, and veteran-owned partners to grow government sales through the procurement process.
- Oversaw the FedRAMP certification process (Security overview, readiness, sponsorship, in-process, and certification)
- Specialized in projects with over 40 federal government agencies.
- Started state projects in the following locations (Texas, California, and Minnesota)
- Working with implementation partners to help speed up the project timeframe for customers.
- Met and exceeded my sales number six of the eight years during my tenure.
- Collected four Presidents Club awards during my tenure.
- Established key performance indicators to track sales effectiveness and team productivity.
- Mentored and coached sales staff, fostering professional development and improving team capabilities.
Senior Account Executive – North America
Prometheus Group Inc.
10.2015 - 07.2017
- Primary accountability for sales generation, closing, and customer consulting in the US and international territory
- Key Achievements:
- Developing my industries through targeted expansion and segmentation of marketing and sales, and consulting
- Focus on Fortune 500 companies to high-grade their plant maintenance, operations, reliability, and facility projects (Tesoro, Citgo, Tronox, Goldcorp, Valero, CMC Steel, and American Sugar)
- Closed over 20 deals per year, during my tenure, with an average order size of $200K, the biggest deal closed $1.3M
- Closing percentage of 73%
- Average sale cycle of 10 months, 40% faster than the average sales associate
- Adding value to prospects and clients through their procurement process to create long-term efficiencies/success for their organization
- Creating, developing, and completing projects for clients, giving them maximum efficiency with Prometheus’ solutions
- Introducing prospects to a certified SAP solution in the plant maintenance and production projects operations systems
- Networking with prospects and clients through trade shows, webinars, user conferences, and regional seminars
- Continually growing knowledge of facility operations with oil and gas, chemical, mining sites, manufacturing plants, paper companies, and aerospace manufacturing industries.
- Managing a team of four individuals and overseeing the opportunity pipeline, forecasting sales +/-10% accuracy on a monthly/quarterly/yearly basis.
- Developed and maintained strong client relationships to enhance customer satisfaction and retention.
- Executed strategic sales initiatives to drive revenue growth within assigned territory.
Senior Sales Manager – Government/Healthcare
DudeSolutions.com
07.2011 - 10.2015
- Responsibilities included sales and consulting
- Key Achievements:
- Grew regional territory through marketing and sales by 25% during my tenure
- Developed a user group for all my clients and cultivated relationships that strengthened sales opportunities
- Completed and documented updated sales process flow from identifying target markets, initiating cold calls (60-80 per day), establishing pain, and presenting appropriate solutions to clients through the approval/procurement process
- Taught clients and prospects the value of SaaS software for their operations, which led clients to an average of 30% in cost savings
- Proactively oversaw three different verticals successfully (Government, Hospitals, and Senior Care)
- Managed the pipeline for a team of four sales reps and reported to the director by forecasting sales within +/-10% accuracy monthly.
- Closed-Won over 60 deals per year during my tenure, with an average order size of $8K. The biggest deal closed was $70K
- Shortened my average sales cycle to 30-45 days, which was 20% faster than the average sales representative
- Closing percentage of 40%
- Met and surpassed sales goals every year by 110%, 120%, 120%, and 130% respectively
- Achieved President Club status three of the four years i was employeed
- Developed and executed strategic sales initiatives to enhance customer engagement.
- Collaborated with cross-functional teams to optimize product offerings and service delivery.
Education
Bachelor of Science - Communications
Belmont University
Nashville, TN05-2004
MBA - Sports Adminstration
Belmont University
Nashville, TN12-2005
Skills
- Navigating government procurement
- Developing a channel team
- Advanced negotiation skills
- Sales development
- Relationship selling
- Sales forecasting
- Territory management
- Closing deals
- Lead generation
- Contract negotiations
Accomplishments
- 18 years’ experience in direct sales and marketing
- 13 years of experience in enterprise sales
- 9X President Club member for extraordinary sales achievements
- Strong working knowledge of successfully serving government agencies, Fortune 500 companies, healthcare providers, universities, and small businesses
- Ability to navigate federal, state, and local government opportunities with ease and close in a short amount of time
- Marketing and sales leader - achieving goals, building teams, developing value, and excellent customer relationships across a variety of industries and business models
- Strong software knowledge of Salesforce, HubSpot, SaaS Operations Programs, Autodesk, and SAP PP/PM Programs
Awards
Awards
Presidents Club Member - FM:Systems
2022, 2021, 2020, 2019, 2018
2018 Sales Hall a Fame - ACCEL-KKR
Golden Circle Member - Prometheus Group
2016
Presidents Club Member - Dude Solutions
2014, 2013, and 2012
Timeline
Senior Sales Executive – Government
VLogic Systems Inc.
11.2024 - Current
Sales Director – Government (Federal, State, and Local)
FM:Systems Group LLC
07.2017 - 11.2024
Senior Account Executive – North America
Prometheus Group Inc.
10.2015 - 07.2017
Senior Sales Manager – Government/Healthcare
DudeSolutions.com
07.2011 - 10.2015
Bachelor of Science - Communications
Belmont University
MBA - Sports Adminstration
Belmont University
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