Ryan Hunt

Led all aspects of the Fair’s social media year-round, and managed a team of 10 interns during the event. Oversaw Facebook, Instagram, TikTok, and X content and strategy, producing platform-first coverage, and top-performing reels. During the Fair, averaged 16.7M views, gained approximately 9K followers, increased profile activity by 442%, and lifted profile visits by 458%. Used analytics to inform paid boosts, sponsorship activations, and year-round engagement.

Manage social strategy and analytics across Facebook, Instagram, TikTok, and X. Grew followers by 85%, increased engagement by 120%, and drove over 250K views during the five-day fair. Create platform-first content and partnerships that boost reach, strengthen community, and produce top-trending reels that keep the audience engaged year-round.

I produced and edited 100+ episodes of Guess on Snapchat using a highlight-style, rapid-turnaround workflow for game-day and event content, while managing the social calendar and leading content strategy around seasonal sports moments and live events to drive fan engagement and community growth—helping scale The Makeshift Project to 2M+ followers and 214.8M+ likes, with viewership up 68%, followers up 76%, and engagement up 64%.

I built strong relationships with all 14 SEC head coaches and key stakeholders, producing 200+ pieces of football content, including press conferences, interviews, videos, and live updates. My social media strategies increased engagement by 120% and followers by 40%, while collaboration on 150+ multimedia projects boosted overall brand visibility by 70%.