Summary
Overview
Work History
Education
Skills
Strengthsskills
Timeline
Generic

Ryan Israel

Happy Valley,OR

Summary

Dedicated market research and customer insights expert with 17 years of experience across several industries including entertainment, automotive, CPG, healthcare, toys, sports, and retail. Thrives on providing actionable solutions and strategic recommendations to make a meaningful impact for the teams and stakeholders. Seeking a long-term management position to contribute to and accelerate an organization’s growth.

Overview

18
18
years of professional experience

Work History

Senior Director

MarketCast
05.2023 - Current
  • Supervise large-scale research studies with industry-leading global sports clients
  • Develop research design, methodology, and guide survey set-up for complex research initiatives
  • Strategize with cross-functional teams to maximize value and impact for client research
  • Provide cross-functional support with business development team, contributing research expertise for new business and successful partnerships
  • Compose data-driven insights through actionable reporting for tracking, syndicated, and custom studies
  • Oversee the growth and development of four team members

Senior Manager & Category Lead

Mattel
09.2019 - 04.2023
  • Lead consumer insights practice for newborn, infant, toddler, preschool, and construction categories
  • Oversaw thought leadership and foundational research in support of key company-wide initiatives
  • Designed and executed tactical roadmaps for aggressive growth plans for two high priority Mattel brands, both achieving double-digit percent growth over three years
  • Provided actionable insights across complex methodologies (e.g., A&U, segmentation, brand equity, TURF, focus groups, ethnographies, etc.)
  • Presented relevant research and capabilities for three major brand and license pitches, resulting in two major lines of business added to Mattel portfolio
  • Enhanced insights through several cross-functional partnerships, including marketing, design, data science, and social listening
  • Organized and directed new platform implementation of proprietary online community, which lead to new data stream for quick in-depth insights
  • Trained and coached three research managers

Research Manager

NBC Universal-Universal Studios Hollywood
08.2016 - 09.2019
  • Spearheaded theme park-related consumer insights research studies including rides and attractions, onsite venues, price models, guest satisfaction, and UX testing
  • Tracked behavioral and macro trends related to the theme park business, including competitive tracking
  • Presented actionable brand and advertising insights through execution of ad and concept testing
  • Identified key areas of focus for future growth and marketing efforts through multi-country segmentation research
  • Maintained cross-functional relationships with entertainment, operations, and sales teams to ensure ongoing research needs are met
  • Trained and managed two team members

Account Manager

Hall and Partners
01.2014 - 08.2016
  • Maintained 10+ client relationships overseeing project needs to support and grow partnership
  • Developed project proposals to best meet client goals and objectives
  • Managed lifespan of advertising research, tracking, and custom studies to evaluate campaign effectiveness and impact on brand health
  • Compiled and analyzed large data sets to identify key learnings, trends, and actionable insights to inform future marketing efforts
  • Drove research analysis and presented regularly to high-level brand and agency clients
  • Managed two research managers

Senior Research Manager-Research Manager

Ipsos
08.2009 - 12.2013
  • Account manager for 5-10 high-priority accounts
  • Executed custom ad-hoc and tracking research process including questionnaire design, fieldwork, custom reporting and presentation
  • Provided in-depth project reporting throughout field and up to project completion
  • Developed screening process that improved respondent screening efficiency
  • Managed one research manager

Research Specialist-Associate

J.D. Power and Associates
07.2006 - 08.2009
  • Lead syndicated and tracking studies in the Real Estate and Construction category managing life cycle of projects
  • Developed and coordinated the release of study press releases
  • Proactively analyzed crosstabs to extract actionable insights for reports
  • Designed and implemented inaugural Buyer/Seller syndicated study sold to more than 10 real estate companies

Education

Bachelor of Arts - Sociology

University of California, Santa Cruz
Santa Cruz, CA
06.2005

Skills

  • Collaborative Leadership
  • Culture Transformation
  • Team Management
  • Policy Development
  • Data Analytics
  • Reporting expertise
  • Strategic Planning

Strengthsskills

  • Excellent work ethic and initiative
  • Keen attention to detail
  • Expert analysis and data interpretation
  • Strong communication and interpersonal skills
  • Well-liked and respected by internal and external partners, team members, and superiors
  • Critical thinker with innate ability to tell stories through data
  • Proficient in MS Office (Excel, PPT, Word)
  • Experienced with several programming (Qualtrics, Decipher, Touchstone, etc.) and data analytics tools (SPSS, Q, mTab, Tableau, etc.)
  • Expert in project lifecycle from methodology design to questionnaire/guide creation, through data analysis and strategizing
  • Skilled qualitative moderator with superb communication skills

Timeline

Senior Director

MarketCast
05.2023 - Current

Senior Manager & Category Lead

Mattel
09.2019 - 04.2023

Research Manager

NBC Universal-Universal Studios Hollywood
08.2016 - 09.2019

Account Manager

Hall and Partners
01.2014 - 08.2016

Senior Research Manager-Research Manager

Ipsos
08.2009 - 12.2013

Research Specialist-Associate

J.D. Power and Associates
07.2006 - 08.2009

Bachelor of Arts - Sociology

University of California, Santa Cruz

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