Sports, Internet Culture, Food & Drink, Politics, Music, Television, and Steely Dan
Ryan Joseph
Social Media Strategist
Cleveland,OH
Summary
A social-media professional of 8 years who's worked as a creative, strategist, and community manager to authentically connect brands to their audiences. Able to craft a brand's voice and mission on social media, identify the white spaces through which to dominate their industry, act upon trending moments to put brands at the center of the conversation, and always keep one step ahead of the competition.
Overview
9
9
years of professional experience
Work History
Associate Director, Content & Engagement
Movement Strategy, LLC
07.2019 - Current
- Creates, oversees, and executes community management, content, and platform strategies and tactics for brands like Klarna, Netflix, Amazon, Paramount+, Looney Tunes, and Spotify.
- Leads teams that execute all manner of content calendaring and organization, community management, customer care assistance, content publishing, UGC sourcing, and platform and profile optimization to ensure clients are best in class and practicing real-time platform best practices.
- Provides content, platform, and full-funnel community management strategies, as well as contributes qualitative competitor and channel audits, to ensure new clients are set up for success.
- Prepares and oversees detailed and multi-purposeful evergreen and campaign content calendars and rollouts to ensure clients’ goals and KPIs are met and audiences are reached and served.
- Manages junior employees across brand accounts to ensure they’re not only executing their responsibilities with aplomb but achieving their personal career goals and growth.
- Contributed to campaigns that have won multiple Webby Awards and Shorty Awards.
Senior Social Media Manager
Thrillist
07.2017 - 03.2018
- Oversaw a five-person team that distributed Thrillist's content across Facebook, YouTube, Instagram, and Twitter.
- Helped craft a social media strategy that balanced distributing editorial content on Facebook and Twitter with building video content for Facebook's Newsfeed, Facebook Watch, and YouTube.
- Analyzed data reports for Thrillist's editorial and video teams to identify positive and negative trends in content performance, contextualizing and relaying best practices to use going forward.
- Worked with the associate social media editor to manage a stable of content-swapping partners to grow Thrillist's social media footprint and achieve video view and sessions goals.
Social Media Manager
First We Feast
01.2015 - 03.2017
- Developed and maintained First We Feast's voice and presence across Facebook, Twitter, Instagram, Vine, and Pinterest.
- Implemented a content schedule for pushing editorial and video on all social media platforms.
- Grew the Facebook page from 30,000 to 121,000 followers; the Instagram page from 8,500 to 54,500 followers; and the Twitter account from 10,000 to 41,000 followers.
- Created targeted social media roll-outs for First We Feast shows and campaigns like Hot Ones and Kanye Ice Cream Week.
- Ran First We Feast's Facebook Live video programming by brainstorming, story-boarding, and hosting segments.
- Contributed feature stories and daily news write-ups to the website and edited the site's freelancers.
Education
Bachelor of Science - Journalism
Ohio University
Athens, Ohio 05.2001 -
Skills
Facebook Analytics
Microsoft Office
Google Docs, Slides, and Sheets
ChartbeatFacebook Ads ManagerAsana
Airtable
Sprout
Falconio
Meta Creators Studio
Twitter Studio
YouTube Studio
BrandWatch
Sprinklr
Dropbox
Box
HailTo
Interests
Timeline
Associate Director, Content & Engagement
Movement Strategy, LLC
07.2019 - Current
Senior Social Media Manager
Thrillist
07.2017 - 03.2018
Social Media Manager
First We Feast
01.2015 - 03.2017
Bachelor of Science - Journalism
Ohio University
05.2001 -