RYAN KELLY
Pleasanton,CA
Summary
Proactive and achievement-oriented Director of Marketing bringing 8 + years of marketing and leadership experience with special emphasis in start-up environments. Effectively increases demand generation and brand recognition to develop sales pipelines and customer retention. Articulate communicator, natural leader and organized manager.
Overview
9
9
years of professional experience
Work History
Director of Marketing
Health Gorilla
10.2022 - Current
- Managed a cross-functional team of 7 responsible for lead generation, content development and digital marketing.
- Collaborated with Sales, Product and Customer Success teams to launch Health Gorilla's Account Based Marketing strategy. Since its inception the ABM program has achieved each quarterly goal and been responsible for 50% of all sales qualified leads.
- Spearheaded digital marketing efforts, including website redesign, social media strategy, and PPC campaigns driving significant growth in online traffic, and increasing inbound sales qualified leads by 165%.
- Managed trade show appearances that resulted in increased brand visibility, networking opportunities with prospects, and valuable opportunities added to the sales pipeline
- Developed and presented marketing plans and quarterly reports to the C-suite.
Senior Manager, Communications
Health Gorilla
09.2021 - 10.2022
- Managed a team of 3 responsible for email marketing, SEO, social media, public relations and collateral development.
- Implemented Health Gorilla's first editorial calendar, increasing content publishing 75% and organic web traffic 128%.
- Managed social media presence across LinkedIn and X (Twitter). Increased LinkedIn followers by 50% and X followers by 75%.
- Built and strengthened industry partnerships to improve product placements, amplify coverage and maximize effectiveness of marketing strategies.
- Hosted Health Gorilla's first podcast "The Digital Health Jungle".
Senior Marketing Manager
QASource
03.2020 - 09.2021
- Drove global demand generation efforts across through integrated marketing campaigns leading to a 20% increase in sales qualified leads year over year.
- Optimized website content for search engine visibility, driving an increase 250% increase in organic traffic.
- Enhanced lead generation efforts through targeted PPC campaigns and personalized landing pages.
- Implemented a strategic social media plan for all social accounts, resulting in a 20% audience increase.
Marketing Operations Consultant
Moneygeek.com
10.2019 - 03.2020
- Organized and analyzed primary and secondary research to understand industry, market and company trends.
- Conducted thorough market research to identify emerging trends and inform strategic decision making.
- Created and executed outbound demand generation campaigns, calls and emails to deliver qualified leads for sales team.
Marketing Strategist
Red Ventures LLC
05.2019 - 09.2019
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Implemented data-driven tactics for effective email marketing campaigns that led to increased open rates and conversions.
- Collaborated with cross-functional teams to create consistent messaging across all marketing channels for stronger brand identity.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
Marketing Production Manager
Highereducation.com
07.2018 - 05.2019
- Responsible for leading the marketing and communication teams through an acquisition between Abuv Media and Highereducation.com, while maintaining marketing, production, and SEO execution.
- Transitioned Abuv Media legacy marketing, project management and communication systems to Highereducation.com's preferred operations.
- Developed marketing copy for Highereducation.com's digital marketing channels.
- Managed two offshore teams responsible for contact enrichment and sales development.
Marketing Manager
Abuv Media (Acquired By HigherEducaiton In 2018)
06.2017 - 07.2018
- Managed a local and international team responsible for marketing a high education, healthcare, and personal finance website portfolio.
- Created annual marketing plans related to audience identification, content production, SEO and demand generation.
- Coordinated with editorial and publishing teams to establish publishing goals and priorities.
- Generated weekly reports for project updates using appropriate metrics.
Campaign Manager/Senior Campaign Manager
ABUV Media
08.2015 - 06.2017
- Developed, managed, and reported on targeted email marketing campaigns for the company's education, healthcare, and personal finance website portfolio.
- Collaborated with cross-functional teams to align campaign objectives, messaging, and target audiences.
- Engaged prospects email, phone and social media tactics.
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Education
B.A. in Journalism - Strategic Communications
Reynolds School of Journalism, University of Nevada, Reno
Reno, NV05.2015
Skills
- Team Management
- Demand Generation
- Prospecting and Lead Generation
- Account Based Marketing
- Sales and Marketing Leadership
- Growth Marketing
- CRM Management
- Digital Marketing
- Brand Management
- Public Relations
- Email Marketing
- Event Planning
Timeline
Director of Marketing
Health Gorilla
10.2022 - Current
Senior Manager, Communications
Health Gorilla
09.2021 - 10.2022
Senior Marketing Manager
QASource
03.2020 - 09.2021
Marketing Operations Consultant
Moneygeek.com
10.2019 - 03.2020
Marketing Strategist
Red Ventures LLC
05.2019 - 09.2019
Marketing Production Manager
Highereducation.com
07.2018 - 05.2019
Marketing Manager
Abuv Media (Acquired By HigherEducaiton In 2018)
06.2017 - 07.2018
Campaign Manager/Senior Campaign Manager
ABUV Media
08.2015 - 06.2017
B.A. in Journalism - Strategic Communications
Reynolds School of Journalism, University of Nevada, Reno
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