Ryan Knernschield
Jupiter,FL
Summary
Dedicated marketer with a passion for data analysis. Proficient in email, inbound, outbound, product, and SEM marketing. Excellent writing and communications skills with proficiency in various graphic design software.
Overview
2
2
years of professional experience
Work History
Technical Marketing Specialist
National Golf Foundation
08.2023 - Current
- Managed email marketing campaigns for a large number of golf industry clients including Callaway, Cleveland Srixon, Ship Sticks, PXG, and more.
- Handled logistics and planning of campaigns, budgeting our database of 2.5 million contacts as needed.
- Built an SMS marketing program from the ground up, collecting nearly 1000 subscribers via email invitations.
- Evaluated email channel performance based on click rates, open rates, and other related metrics.
- Reported open rates and click rates well above the industry average.
- Managed ad campaigns on Meta, and delivered reports to clients.
- Compiled the capabilities and services offered by the NGF in a single brochure using Adobe InDesign.
- Managed ad campaigns on Facebook/Meta, and produced performance reports using Looker Studio.
Digital Marketing Intern
BuildWitt
01.2022 - 08.2023
- Managed Corporate social media channels
- Managed ad campaigns on Meta/Facebook and Google
- Produced reports for ad campaigns on Google Analytics
- Assisted in planning and development process of emails and site pages
- Designed mock-ups, strategized email campaigns, and curated social media content
- Built emails, blog posts, and landing pages using HubSpot
- Enhanced website usability and user experience
- Redesigned client logos using Ps and Ai
- Grew Instagram following by over 20%
- Delivered conversion rate of over 45% through display ads
Education
Bachelor of Arts - Marketing And Data Analytics Double Major
John Brown University
Siloam Springs, AR05.2023
Skills
- Process Analysis
- Project Planning
- Proficient in Photoshop
- Proficient in Illustrator
- Proficient in InDesign
- Proficient in Acoustic and HubSpot
- Proficient in Excel
- Familiar with HTML
- Analytical Thinking
- Technical communication
- Multitasking
- Research
Timeline
Technical Marketing Specialist
National Golf Foundation
08.2023 - Current
Digital Marketing Intern
BuildWitt
01.2022 - 08.2023
Bachelor of Arts - Marketing And Data Analytics Double Major
John Brown University
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