Summary
Overview
Work History
Education
Skills
Timeline
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Ryan Kowalyk

Venice,CA

Summary

I am a highly motivated Sr. Account Executive with over 12 years of experience in sales. Seeking a challenging role that allows me to leverage my proven track record of driving revenue growth, building strong relationships with clients, and exceeding sales targets. I am dedicated to delivering exceptional customer service and have a passion for developing and implementing innovative sales strategies.

Overview

12
12
years of professional experience

Work History

Sr. Account Executive

WeedMaps
New York, NY
10.2022 - 07.2023
  • Facilitated discovery calls with both new and established clients to discern their business needs and pain points. Successfully marketed platform subscriptions, as well as on-platform and off-platform advertising solutions.
  • Successfully managed a book of business with a Monthly Recurring Revenue (MRR) of $120,000, which increased to $175,000 MRR (92% to goal) representing a growth of 46% over two quarters.
  • Off-platform solutions encompassed in-dispensary video, billboards, tour bus, gas station video, as well as native and display advertising. Effectively secured $55,000 in off-platform advertising solutions, achieving 110% of the set goal.
  • Collaborated with cross-functional teams, involving product, legal, marketing, partnerships, finance, and retail, to ensure the seamless execution of campaigns and elevate customer satisfaction.

Sr. Advertising Sales Executive / Growth AE

LeafLink
New York, NY
02.2020 - 07.2022
  • Formulated and implemented sales strategies aimed at upselling the complete LeafLink product suite, encompassing SaaS, logistics, fulfillment, insights, advertising, and payment factoring. This initiative yielded heightened revenue and the expansion of client partnerships.
  • National advertising strategies resulted in the generation of over $3 million in Annual Recurring Revenue (ARR) and an outstanding year-over-year growth rate of 200%.
  • Initiated contact with clients through phone and email to facilitate product demos and gain insights into their business needs and challenges. Conducted monthly and quarterly client reviews to provide comprehensive overviews of their ad campaigns and overall performance on the platform.
  • Represented the company at MJBizCon by managing the booth, participated in a Lemonhaze tournament and attended MJ Unpacked. Conducted in-person client meetings across multiple states, including California, Colorado, Oklahoma, Michigan, Nevada, Missouri, and New York.
  • Established a new revenue stream for the company through the initiation of the Samples Program in Michigan. Spearheaded sales efforts, collaborating closely with logistics, product, and data teams to review customer feedback.
  • Oversaw and provided training to advertising operations and account management teams, ensuring effective team performance and customer satisfaction.

Enterprise AE - New Member Development

WeWork
New York, NY
01.2018 - 09.2019
  • Focused on corporations employing over 1000 full-time staff, providing tailored solutions such as private office spaces, WeWork All Access, and dedicated desk options. Conducted discovery calls and transitioned warm leads to the Senior Account Executive. The warm leads resulted in over $1,300,000 in total new business sales within the first year of employment.
  • Exceeded the annual sales quota by 112% through effective utilization of various key performance indicators (KPIs).
  • Planned and implemented a successful corporate sales event in Chicago aimed at C-level executives from Fortune 1000 companies, resulting in the generation of $320,000 in new business.
  • Developed highly personalized outreach initiatives, leading to a significant improvement in response rates and engagement from potential clients.

Account Executive

Diversant
New York, NY
06.2017 - 12.2017
  • Created and managed a successful book of business, working closely with high- level managers from Fortune 500 and 1000 organizations.
  • Successfully opened four new accounts, resulting in five new hires.
  • Utilized a variety of prospecting methods, including cold calls, emails, networking events, and social media, to identify and pursue new client IT requirements.
  • Developed and nurtured client partnerships and relationships by conducting office visits and organizing social events such as lunches and dinners, fostering strong connections and client loyalty.
  • Collaborated effectively with recruiters, leveraging their expertise and knowledge to strategically fill job requisitions and meet client staffing needs.

Sales Manager

Overpass
New York, NY
02.2016 - 06.2017
  • Led beta phase sales, identifying and determining the target market while establishing and executing a comprehensive sales cycle.
  • Successfully onboarded over 50 clients during the beta phase, effectively guiding them through the implementation process and ensuring a smooth transition to using the product.
  • Supervised and managed a sales force of four sales associates, providing guidance and support to optimize team performance.
  • Developed and delivered persuasive sales presentations to clients, effectively showcasing the success and credibility of Overpass.
  • Organized and coordinated promotional events, engaging with various verticals to drive sales volume and increase brand visibility.

Sales Manager

Appco Group
Los Angeles, CA
10.2011 - 01.2016
  • Successfully grew the client customer base through direct marketing campaigns, with a focus on non-profit organizations as the main clientele.
  • Organized and conducted effective day-to-day sales training and coaching, developing representatives to achieve their sales targets and enhance their skills.
  • Managed and tracked sales territory use across the greater Los Angeles area, leveraging demographic research and data from Experian and City-Data to optimize territory allocation.
  • Presented to notable non-profit organizations in 2015, including Children's International, Childfund International, Help Me See, Nature Conservancy, and NRDC, effectively showcasing the value proposition and generating new partnerships.
  • Conducted interviews and evaluations of prospective employees, ensuring the selection of qualified candidates for sales positions.
  • Managed an office of up to 35 representatives, overseeing their performance, productivity, and professional development.
  • Conducted job fair presentations, engaging with large groups ranging from 200 to 500 people in attendance.
  • Trained and developed new representatives, building and expanding teams throughout California.
  • Recognized with awards including "New Marketing Company of the Year," "Marketing Company of the Year," and "Manager of the Year" in 2014.

Education

BBA - Marketing

Baruch College of The City University of New York
New York, NY
06.2011

Skills

  • Prospecting and Networking
  • Data Analysis
  • Sales Methodologies
  • Pipeline Development

Timeline

Sr. Account Executive

WeedMaps
10.2022 - 07.2023

Sr. Advertising Sales Executive / Growth AE

LeafLink
02.2020 - 07.2022

Enterprise AE - New Member Development

WeWork
01.2018 - 09.2019

Account Executive

Diversant
06.2017 - 12.2017

Sales Manager

Overpass
02.2016 - 06.2017

Sales Manager

Appco Group
10.2011 - 01.2016

BBA - Marketing

Baruch College of The City University of New York

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Ryan Kowalyk