Summary
Overview
Work History
Education
Skills
Personal Information
Timeline
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Ryan Kunst

Ryan Kunst

Milford,MI

Summary

I’m your unfair advantage. I’ve done more, built more, and moved faster than your last 3 hires combined. Dynamic Engagement Manager at GOLFTEC with a proven track record in e-commerce optimization and customer retention. Achieved a 15% increase in customer retention through innovative strategies and effective stakeholder collaboration. Skilled in data-driven decision making and process optimization, driving substantial improvements in team performance and operational efficiency.

Overview

8
8
years of professional experience

Work History

Engagement Manager

GOLFTEC
Denver, CO
04.2024 - Current

🧠 Redesigned internal marketing systems, automating 100+ hours/month of manual workflows and accelerating campaign execution by 40%.

📝 Owned brand messaging and copy across all channels — rewrote 10+ core funnels and outbound campaigns, resulting in a 3.5x lift in engagement and 2x conversion rates.

📈 Increased lead-to-opportunity conversion by 27% by restructuring email sequences, improving segmentation, and rewriting all nurture content with direct-response principles.

🔍 Audited digital presence across web and email, then implemented a content and UX strategy that reduced bounce rate by 18% and extended session time by 23%.

💡 Developed new internal frameworks for campaign planning and testing, which decreased turnaround time by 35% and improved performance consistency across teams.

🤝 Collaborated with cross-functional teams and vendors to execute launch initiatives, align messaging, and remove blockers between product, sales, and marketing.

Interim VP of Sales & Marketing

Auralis AI
01.2023 - 07.2024
  • Customer Retention Rate: Improved customer retention rate by 15% through targeted engagement strategies
  • Churn Rate Reduction: Successfully reduced churn rate by 20% through Nurture Campaigns B2B
  • Upsell Conversion Rate: Achieved a 25% increase in upsell conversion rate through targeted offers
  • Renewal Rate: Boosted renewal rate by 30% through proactive customer outreach strategy
  • Customer Lifetime Value (CLV): Increased average CLV by 22% through loyalty-focused initiatives
  • Automated Nurturing: Implemented automated nurturing workflows, resulting in a 40% increase in customer engagement
  • Feedback Loop Optimization: Enhanced feedback loop efficiency, leading to a 12% increase in customer satisfaction
  • Segmentation Optimization: Optimized customer segmentation, resulting in a 18% decrease in unsubscribes

Lead Outbound and Cold Campaign Manager

REEA GLOBAL
01.2023 - 02.2024
  • Provided technical assistance in developing websites, mobile applications. related to campaigns.
  • Wrote strong advertising copy for use in email blasts, social media posts and online ads.
  • Collaborated with stakeholders from various departments in order to meet organizational objectives.
  • Maintained advertising calendar to keep projects on task and meet deadlines.
  • Reviewed industry and social trends to forecast future demand for green products.
  • Trained and mentored newly hired employees to provide better grasp of job responsibilities and expectations.
  • Evaluated methods and procedures for collecting data to measure effectiveness of surveys, opinion polls and questionnaires.
  • Evaluated effectiveness of communications efforts by conducting surveys or focus groups with constituents or donors.
  • Worked with vendors to maintain strong relationships and negotiate contracts.
  • Researched competitors' offerings to develop advertising campaigns that penetrated new markets.

VP of Marketing and Content

Tiny Heirloom
01.2020 - 12.2023
  • Generated a 50% lower CAC driving over 2,000% returns per lead (400+ per month)
  • Industry Average Retention Rate - 28.2%; Our was 82%
  • Provided 3 new revenue streams for the company that drive more than $15,000 per month
  • Ranked for 2,000+ Keywords (Ryan's Original Content)
  • Promoted Twice
  • Ryan does everything from Google Ads, SEO, Social Media Management, Website Management, CSS, HTML, Email Marketing, Copywriting, All Marketing Efforts

Strategic Partnership Manager

Tommee Profitt Studios
02.2022 - 08.2023
  • Forged strategic partnerships, boosting revenue by 30% through successful sponsorships and collaborations
  • Closed high-value deals with top brands, exceeding annual targets consistently
  • Streamlined partner onboarding, reducing time by 40% and increasing partner satisfaction
  • Executed joint marketing campaigns, driving a 50% increase in website traffic and 20% rise in leads
  • Expanded partner network by 40% through effective market research
  • Analyzed partner metrics, increasing productivity by 25%
  • Led business reviews, achieving 95% partner retention and 15% upsell opportunities
  • Implemented partner feedback system, raising satisfaction by 30%
  • Coordinated product development, resulting in two successful launches and 10% more customers

Founder

Insider Flow
02.2022 - 12.2022
  • Launched stock analytics startup leveraging real-time API integrations, AWS cloud infrastructure, and a community-first growth strategy via Discord.
  • Scaled to $100K ARR in under 90 days, bootstrapped with zero outside capital.
  • Built a 3,000+ member Discord community organically, converting 22%+ into paid users through targeted content, trials, and seamless onboarding.
  • Developed and deployed proprietary analytics dashboards, delivering actionable insights with sub-second latency via AWS Lambda and API Gateway.
  • Secured 3 major data partnerships within the first 60 days to expand product offerings and increase perceived value.
  • Achieved monthly churn under 4% through high-touch support, real-time education, and direct founder engagement inside the community.
  • Created full email + in-app engagement lifecycle with 50%+ open rates and 9% CTRs on product releases.
  • Personally wrote all copy, landing pages, and community messaging — maintained a 70%+ trial-to-paid conversion rate on direct response funnels.
  • Built all core systems: billing, authentication, user permissions, and performance monitoring — ran product, marketing, ops, and support.

Founder

ProChurch Labs
01.2019 - 12.2019
  • Email list of over 50,000 users grown in less than 12 months that boasted an open rate of 24.3% average and a CTR of 4.7% which are both 50% above normal industry average
  • Utilized SEO to drive more traffic without any cost, capturing low hanging fruit through research that drove 50,000+ website visits per month at zero cost
  • Grew marketing channels to reach over 1,000,000 users
  • This SaaS model design company generated marketing content for non-profits
  • Ryan sold the company in 2019 for 1/4 million dollars
  • Utilized a zero-cost marketing strategy to grow each channel
  • Revenue doubled month over month, along with user engagement on all platforms through content marketing

AWS Technology Consultant & Optimization Email Marketing Specialist

TrendSpider
02.2019 - 12.2019
  • Open Rate: Increased open rate by 15% through compelling subject lines and personalized content
  • Click-Through Rate (CTR): Boosted CTR by 20% through optimizing email layout and strong call-to-action strategies
  • Conversion Rate: Achieved a 25% increase in conversion rate by implementing targeted email campaigns and streamlined landing pages
  • List Growth Rate: Accelerated list growth rate by 40% through lead generation campaigns and referral programs
  • Time to Reactivate Churned Customers: Decreased time to reactivate churned customers by 50% through timely reengagement strategies and exclusive offers
  • A/B Test Performance: Achieved 90% confidence level in A/B tests, leading to data-driven optimizations and improved email performance
  • Unsubscribe Rate: Successfully lowered unsubscribe rate by 18% by delivering highly relevant content and targeted segmentation
  • Lifetime Customer Value (LTV): Increased average LTV by 22% by fostering customer loyalty and implementing retention-focused initiatives

Social Media & Influencer Manager

Kerusso
02.2017 - 07.2018
  • Led end-to-end growth strategy across all major platforms, driving 900% total audience growth in 12 months.
  • Scaled Instagram by 12,000+ new followers and Facebook by 10,000+, with no paid ads — 100% organic reach, content, and community-building.
  • Developed and executed full content strategy and calendar, driving consistent engagement and brand alignment across every channel.
  • Managed content creation, curation, and performance tracking — increased average engagement rate by 3.4x through targeted posts and influencer collaborations.
  • Recruited and led a small team of contributors, overseeing brand tone, design consistency, and cross-platform cohesion.
  • Built and implemented analytics dashboards and reporting systems, translating insights into actionable monthly growth experiments.
  • Formed and managed early-stage influencer partnerships that extended reach and doubled average post impressions.
  • Acted as primary account manager across all platforms — ensuring tone, content, and campaigns aligned with both brand and business objectives.

Education

Diploma - B2B Marketing, Digital Marketing

Columbia
01.2018

Bachelor of Arts - Philosophy

Moody Bible
Chicago
01-2018

Some College (No Degree) -

Cornell

Skills

  • E-commerce
  • E-commerce Optimization
  • Product Marketing
  • Customer Experience
  • Marketing and Funnel Strategy
  • Email Strategy
  • Google Adwords Professional
  • Google Analytics
  • MultiChannel Marketing
  • Google Ads
  • Web Content Writing
  • Software as a Service (SaaS)
  • Lead Generation
  • SEO Copywriting
  • Business-to-Business (B2B)
  • Marketing Automation
  • Project Management
  • Customer engagement
  • Process optimization
  • Digital marketing
  • Market analysis
  • Data-driven decision making
  • Customer retention
  • Strategic partnerships
  • Email marketing
  • Stakeholder collaboration
  • Sales strategy
  • Lead generation
  • Team leadership
  • Project management
  • Performance metrics
  • Creative problem solving
  • Market research analysis
  • Data interpretation
  • Retail marketing
  • Vendor relations
  • Adaptability
  • Google analytics
  • Market research
  • Strategic planning and alignment
  • Launch new products
  • Team recruiting and hiring
  • Budgeting and allocation
  • Problem-solving abilities
  • Contract management
  • Cross-functional collaboration
  • Content development
  • Business analysis
  • Staff management
  • Business intelligence
  • Accounts payable
  • Marketing plan development
  • Content creation
  • Interpersonal skills
  • Strategic planning
  • Customer segmentation
  • Stakeholder engagement
  • Revenue growth

Personal Information

Age: 32

Timeline

Engagement Manager

GOLFTEC
04.2024 - Current

Interim VP of Sales & Marketing

Auralis AI
01.2023 - 07.2024

Lead Outbound and Cold Campaign Manager

REEA GLOBAL
01.2023 - 02.2024

Strategic Partnership Manager

Tommee Profitt Studios
02.2022 - 08.2023

Founder

Insider Flow
02.2022 - 12.2022

VP of Marketing and Content

Tiny Heirloom
01.2020 - 12.2023

AWS Technology Consultant & Optimization Email Marketing Specialist

TrendSpider
02.2019 - 12.2019

Founder

ProChurch Labs
01.2019 - 12.2019

Social Media & Influencer Manager

Kerusso
02.2017 - 07.2018

Diploma - B2B Marketing, Digital Marketing

Columbia

Bachelor of Arts - Philosophy

Moody Bible

Some College (No Degree) -

Cornell
Ryan Kunst