RYAN LANTZ
Channel Marketing Manager
Statesboro,GA
Summary
Dedicated marketing professional with over 9 years of experience developing and executing successful go-to-market strategies, campaigns and messaging. Fluent in modern marketing principles and adept at driving demand via social media, digital marketing and live events. Avid action sports, gaming and eSports industry enthusiast.
Overview
9
9
years of professional experience
Work History
Channel Marketing Manager - Trade Shows / Dealer
Daniel Defense, Inc.
01.2025 - Current
- Channel Development: Executed channel marketing strategies to boost partner engagement and enhance product visibility across dealer networks within the sporting industry.
- Global Events Management: Managed 100+ annual trade shows, dealer conferences, VIP experiences and promotional events to elevate brand presence both domestically and internationally.
- Stakeholder Management: Fostered strong relationships with global dealers and
distributors, aligning marketing initiatives with partner goals. - Creative Direction: Led development of co-branded collateral, sales tools, and
joint campaigns to drive dealer sales and market growth. - Performance Optimization and Spending Allocation: Managed a multi-million dollar annual marketing budget. Analyzed channel data and partner feedback to overhaul annual funding, refine marketing programs, and improve pound for pound efficiency
- Cross-Functional Collaboration: Partnered with sales, product, and marketing
teams to ensure strategic alignment both internally and with industry partners. - Team Leadership: Managed and mentored a team of marketers, providing strategic direction, performance feedback, and professional development support.
Vendor Marketing Manager
TD Synnex, Microsoft
10.2019 - 01.2025
- Developed comprehensive marketing plans in alignment with overall business goals and objectives.
- Boosted brand awareness by developing and implementing strategic marketing campaigns for top brands like Microsoft, Asus, Intel, AMD, and Acer.
- Managed diverse portfolio of 12-15 vendors, ensuring timely delivery of products and services to partners.
- Developed and implemented successful marketing strategies to increase brand visibility and sales performance.
- Led cross-functional teams in execution of successful events, fostering collaboration and communication among all stakeholders.
- Elevated brand experiences at trade shows and conferences by overseeing design of eye-catching booth displays.
- Consistently achieved over 100% goal attainment on marketing revenue and margin, marketing leads delivered and new customers activated.
Brand Marketing Specialist
Comcast
03.2018 - 10.2019
- Increased brand awareness through event marketing, demonstrations, sales, and brand promotion.
- Conducted market research to identify target audiences and optimize marketing strategies accordingly.
- Managed relationships with key stakeholders, ensuring consistent messaging across all channels.
- Analyzed campaign performance data to inform future decision-making and enhance marketing effectiveness.
- Researched, evaluated and presented new markets, customer segments and products to leadership for adoption
- Increased customer engagement through creation of compelling content for social media platforms.
- Credited with increasing brand awareness (measured by impressions)
32% YoY through event marketing, demonstrations, sales, and brand
promotion.
Marketing Director
Zenith Quest International
10.2016 - 03.2018
- Managed, created and executed yearly marketing plan of industry events, social media, web design, print marketing, large-scale graphics, video advertising, commercial footprint, and television campaigns
- Grew new customers and corporate partnerships over 130% during tenure, by optimizing business strategies and launching products to diversify offerings in highly-contested marketplaces
- Optimized digital marketing efforts for increased online presence and customer engagement.
- Attended industry events and tradeshows presenting at break out sessions and coordination sales meeting with prospective customers and alliance partners.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
Education
Associate of Science - Business Administration And Management
Blue Ridge Community College
Weyers Cave, VA05.2010
High School Diploma -
Fort Defiance High School
Fort Defiance, VA05.2008
Skills
- Campaign Development
- Communications Management
- Project Management
- Strategic Planning
- Market Penetration
- Creative Direction
- Campaign Management
- Branding
- Market Analysis
- Stakeholder Relations
- Brand Positioning
- Event Planning
Affiliations
- Gaming
- eSports
- Snowboarding
- Surfing
- Hiking
- Kayaking
Languages
English
Native or Bilingual
German
Limited Working
Spanish
Elementary
References
References available upon request.
Timeline
Channel Marketing Manager - Trade Shows / Dealer
Daniel Defense, Inc.
01.2025 - Current
Vendor Marketing Manager
TD Synnex, Microsoft
10.2019 - 01.2025
Brand Marketing Specialist
Comcast
03.2018 - 10.2019
Marketing Director
Zenith Quest International
10.2016 - 03.2018
Associate of Science - Business Administration And Management
Blue Ridge Community College
High School Diploma -
Fort Defiance High School
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