Summary
Overview
Work History
Education
Skills
Certification
Personal Information
Timeline
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Ryan Lawrence-Hill

Summary

Hi, I'm Ryan, an online marketer with 20 years of experience working in SEO, PPC and social media in enterprise-level e-commerce, tech SAAS, B2B/B2C, and various industries. I'm a data-driven marketer that, you could say, is passionate about getting businesses found in search and providing the best experience for users when they find you.

Overview

17
17
years of professional experience
1
1
Certification

Work History

Head Of SEO

Rudderstack
01.2021 - 11.2023
  • Responsible for all forms of SEO for the company including local, national, and international
  • Technical SEO analysis and changes to improve user experience along with Core Web Vitals
  • Traditional SEO includes site audits, keyword research, and content layout
  • Implementation of structured data to improve search results and have them include rich snippets
  • Direction to content teams to write SEO-friendly blogs and pages
  • Management of agencies hired to help with SEO prior to bringing all SEO in-house
  • In only 6 months, I've been able to increase organic traffic from 10,000 visitors per month to almost 50,000
  • This has led to a large increase in leads (MQLs) and revenue
  • In addition to SEO, I've assisted and provided guidance to the PPC and Social Media teams to optimize other top-of-funnel channels.

Head of Lead Generation / SEO

Huckabuy
01.2017 - 01.2022
  • Built and currently maintaining all channels of lead generation
  • Paid Ads and Remarketing
  • Organic Search
  • Paid Social
  • Email
  • Responsible for the team adding quality content that converts
  • Responsible for CRO on website and A/B testing lead funnels
  • (Lead Generation has grown 300% since I took the role.)

Digital Marketing Acquisition Manager (Contract)

Tom Ferry International
10.2017 - 01.2019
  • Responsible for all paid channels of marketing and client acquisition
  • This includes oversight of image and remarketing ads, search advertising, paid social and email marketing efforts
  • Collaboration with marketing team to develop new and insightful strategy as well as clear reporting to all departments that lead to new customer acquisitions
  • Other responsibilities included, personnel management, coaching, and assistance with all forms of digital marketing.

Chief Marketing Officer

Search Engineering INC
01.2013 - 10.2017
  • Responsible for the marketing teams training and performance on the companies entire client base

Director of SEO

Advice Media LLC
09.2012 - 05.2017
  • Manage and train entire Digital Marketing Team as well as inform the entire company on SEO and SEM trends including processes to effectively implement customer strategies and improve client retention rates
  • Accomplishments: - Restructured department in order to increase productivity and reduce expenses
  • Through process and procedure development, along with Google best practices and new SEO strategies, clients directly saw an improvement in ranks, traffic and conversions
  • This also lead to the DMS team growing from just 6, to over 24 people in under 2 years - Started and built a video production service for clients
  • Built an online training database and structured training program for all SEO and Client Service related procedures
  • Guest speaker at multiple SEO and industry conferences.

Director of Local SEO / Google Places (Contract)

180Fusion
09.2012 - 01.2014
  • Research, development and implementation of policies and procedures for the #1 ranked local SEO company
  • Accomplishments: - Trained new hire and existing employees on all Local and National SEO tactics- Integrated PPC and SEO departments to work more efficiently
  • This led to higher customer satisfaction and reduced cancellations
  • Improvement in SEO strategy affected the PPC team, and their clients, in a positive way
  • This improved quality scores and reduced the cost per click of their clients which also allowed the team to generate more conversions
  • The PPC team was able to achieve a record low cancellation rate
  • Built and launched Local SEO service which increased the company's package offerings resulting in more sales and a larger client base
  • Awarded for achieving the highest percent re-bill rate in company history
  • Voted as Employee of the month

SEO Director / Executive Business Developer

Online Image LLC
01.2007 - 01.2012
  • Accomplishments: The following accomplishments resulted in the company growing from just 5 employees to over 40 and gaining a multi-national client base
  • Researched and developed algorithms based on current companies industry and need for SEO
  • Developed processes, procedures, and policies for the entire organization
  • Wrote and updated the training and new hire manual
  • Built the training, customer service, Tier 2, data entry, and affiliate departments
  • This included research, development and implementation of all job duties and responsibilities in each department
  • Manager - Train new and current employees on SEO Local Search and customer support
  • Tracked employee's performance and attendance
  • Provided Coaching and instruction for support and sales employees
  • Improved efficiency, workflow and communication between all departments
  • Reduced the need for unnecessary company expenses due to improved efficiency
  • Trainer / Customer Support / Tier2 - Provide customers with all aspects of service including Tier-2 support, retention, billing and customer service
  • Assisted in the implementation of new policies and procedures
  • Assisted in design and implementation of new and existing software
  • Monitored employees' customer service calls and provided feedback to improve on customer rapport
  • Helped start the affiliate program and trained the affiliate employees
  • Tracked attendance and behavioral issues of support employees.

Education

Bachelor of Science - Computer Science

Advanced Technical Center
Salt Lake City
01.2001

Skills

  • Corporate Training
  • Customer Service Training
  • Business Analyst
  • Business Development
  • Customer Service Management
  • Email Marketing
  • SEM and PPC
  • E-commerce
  • SEO
  • Wordpress
  • Digital Marketing
  • Facebook Advertising
  • SEO Tools
  • Branding
  • B2B marketing
  • Marketing automation
  • Enterprise software
  • SaaS
  • Analytics
  • Google Ads

Certification

  • Google AdWords, 05/2016
  • Google Analytics, 09/2016
  • Google AdWords Certification
  • Google Ads Certification
  • Bing Ads Certification

Personal Information

Title: Director of SEO/SEM

Timeline

Head Of SEO

Rudderstack
01.2021 - 11.2023

Digital Marketing Acquisition Manager (Contract)

Tom Ferry International
10.2017 - 01.2019

Head of Lead Generation / SEO

Huckabuy
01.2017 - 01.2022

Chief Marketing Officer

Search Engineering INC
01.2013 - 10.2017

Director of SEO

Advice Media LLC
09.2012 - 05.2017

Director of Local SEO / Google Places (Contract)

180Fusion
09.2012 - 01.2014

SEO Director / Executive Business Developer

Online Image LLC
01.2007 - 01.2012

Bachelor of Science - Computer Science

Advanced Technical Center

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