Ryan Lindfors
General Sales Manager
Saint Michael
Summary
General Sales Manager with 14 years of Automotive experience who loves building winning sales teams and driving serious revenue growth. I'm great at creating strong client relationships and developing top performers, always using data to make our sales strategies smarter and more profitable.
Overview
14
14
years of professional experience
4
4
years of post-secondary education
Work History
General Sales Manager
Morrie's Forest Lake CDJR
04.2023 - Current
- Nailed vehicle pricing for max profit on both new and used inventory.
- Wrote compelling online descriptions for all pre-owned cars to get them sold.
- Drove high conversion rates from internet leads (10%+ new, 15%+ used) and phone calls (35%).
- Ensured quick used car turnover (under 60 days) and rapid frontline readiness (under 5 days).
- Maintained strong used car profitability, averaging over $1500 PVR.
- Collaborated with reconditioning and vendors to get used cars sales-ready efficiently.
- Managed a significant team: 15 Sales Associates and 7 Managers.
- Partnered with office staff to fix any paperwork errors
- Seamlessly handled finance approvals for all "spec-fi" customers.
- Kept CSI scores consistently top-tier.
- Coached sales reps on product, incentives, and techniques, boosting customer satisfaction.
- Quickly resolved customer issues, ensuring high client satisfaction.
- Built a positive, high-achieving team culture.
- Grew client relationships by understanding needs and offering ideal services.
- Generated insightful monthly reports on performance and growth opportunities.
- Held deep knowledge of all company products and services.
Used Car Sales Manager
Carlson Toyota
06.2020 - 04.2023
- Big impact on profits and customer loyalty by building and leading top-notch sales teams.
- Ran the entire used car operation, from buying and reconditioning to merchandising and quick sales.
- Consistently hit and exceeded aggressive monthly and annual sales forecasts for used vehicles.
- Built a high-performance sales culture, providing key leadership and motivation.
- Ensured 100% compliance with all used vehicle sales regulations, avoiding risks.
- Streamlined daily department operations, optimizing staff and activities for maximum efficiency.
- Strategically managed used car inventory by deeply analyzing market trends and customer demand.
- Implemented robust customer follow-up systems that dramatically boosted satisfaction and repeat business.
- Led dynamic sales and training meetings to continuously develop team skills and drive effectiveness.
- Provided hands-on coaching and closing support, directly increasing conversion rates.
- Collaborated daily with new vehicle management to maintain optimal used car stock levels.
- Kept the sales team fully updated on new inventory, campaigns, and financing to maximize sales.
- Oversaw efficient and budget-friendly reconditioning for all used vehicles.
E-Commerce Sales Manager
Coon Rapids Chrysler Dodge Jeep Ram
02.2018 - 06.2020
- Drove up internet sales profits by nailing online inquiries and turning them into real deals.
- Mastered online communication, connecting with customers however they preferred, and getting them into the showroom.
- Walked online leads through the whole buying process, leading to more test drives and closed sales.
- Handled the yearly budget for all our online marketing and lead generation.
- Ran the internet sales department smoothly, making sure staffing was always on point.
- Coached and motivated my sales team to hit and beat their monthly targets.
- Set up a strong follow-up system that significantly boosted conversions and kept customers happy.
- Ensured awesome car deliveries that really impressed customers.
- Led productive sales meetings daily and weekly to boost team performance and strategy.
- Gave smart recommendations to the GM on new car inventory, based on what customers were looking for and market trends.
New Car Sales Manager
Village Chevrolet
01.2016 - 02.2018
- Boosted repeat business and revenue by building a killer sales team and setting up clear, customer-first standards.
- Managed all the numbers for new cars – forecasting sales, gross profit, and keeping expenses in check, month after month.
- Hired, trained, and guided our new car sales crew to be top performers.
- Handled all the legal stuff for new car sales, making sure we were always compliant.
- Tracked daily sales activity meticulously to spot trends and make smart moves.
- Created and ran a strong follow-up system for new car buyers, leading to happier customers and more loyalty.
- Collaborated with leadership on cool incentive programs that really drove the sales team's results.
- Stepped in to help close deals when needed, directly impacting our sales numbers.
Sales Professional
Miller Chevrolet
05.2011 - 01.2016
- Welcomed customers with a smile and showed them around our awesome car selection.
- Helped customers understand all the cool stuff about our cars, from features to warranties, making sure it fit what they were looking for.
- Walked customers through car specs, financing, and the whole buying process, keeping it super clear.
- Made test drives easy and fun, always handling the license stuff smoothly.
- Negotiated car prices and trade-ins to make sure both the customer and the dealership were happy.
- Partnered with the finance team to find the best financing and ownership plans for each person.
- Kept in touch with past buyers to ensure they were still loving their new ride and to keep those relationships strong.
Education
Rogers High School
Rogers, MN 09.2007 - 05.2011
Skills
Exceptional customer service
Relationship building
Upselling
Multi-tasking strength
Timeline
General Sales Manager
Morrie's Forest Lake CDJR
04.2023 - Current
Used Car Sales Manager
Carlson Toyota
06.2020 - 04.2023
E-Commerce Sales Manager
Coon Rapids Chrysler Dodge Jeep Ram
02.2018 - 06.2020
New Car Sales Manager
Village Chevrolet
01.2016 - 02.2018
Sales Professional
Miller Chevrolet
05.2011 - 01.2016
Rogers High School
09.2007 - 05.2011
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