Ryan Lowe
Gaithersburg,MD
Summary
20 years of marketing experience, with focus on content strategy and impactful storytelling. Proven expertise in video creation, product development, influencer marketing, and campaign analytics. Skilled in managing high-impact projects from concept to execution. Passionate about the planet, the future, the energy transition that gets us there, and crafting compelling narratives that inspire others.
Overview
12
12
years of professional experience
Work History
Content Marketing Strategist
The Washington Post
Washington, District of Columbia
09.2017 - Current
- Led strategic development of innovative content marketing solutions based on market feedback.
- Coached and partnered with internal sales teams to create effective sales strategies.
- Educated clients on branding strategies, illustrating impact on middle funnel and bottom line.
- Conceived and developed an end-to-end custom video offering, now the foundation for over 50 client projects.
- Increased revenue from branded content products by 500% in first year.
- Achieved 30% year-over-year growth in branded content revenue over the following five years.
VP of Partnerships, Central & West
ThePostGame
Chicago, IL
12.2013 - 08.2017
- Drove strategic relationships with partner sales teams, advertising agencies, and brands across territory.
- Identified and pursued new business opportunities with Fortune 500 brands and rights holders.
- Spearheaded transition from media publisher to content studio, educating sales teams on strategic direction.
- Generated revenue through content partnerships with Kellogg’s, HP, General Motors, and Fiat-Chrysler.
Education
Bachelor of Arts -
University of Wisconsin, Madison
Madison, WISkills
- Content strategy and development
- Video production
- Social media marketing and influencer engagement
- Product innovation
- Sales support
- Project coordination
- Team collaboration
- Adaptability and flexibility
- Customer relationship management
Timeline
Content Marketing Strategist
The Washington Post
09.2017 - Current
VP of Partnerships, Central & West
ThePostGame
12.2013 - 08.2017
Bachelor of Arts -
University of Wisconsin, Madison
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