Ryan Lynch
Trenton,MI
Summary
Platform management professional with strong track record in driving platform efficiency and innovation. Known for fostering collaborative team environments and achieving measurable outcomes. Reliable and adaptable, consistently meeting changing project demands and delivering high-quality results. Proven skills in strategic planning and stakeholder engagement.
Overview
5
5
years of professional experience
Work History
Ford Enthusiasts Platform Manager
Campbell Marketing & Communications
03.2025 - Current
- Manage the Special Vehicle Registry and Ford Performance Club Connect platforms, engaging with the Ford enthusiasts globally; systematically collect, analyze, and report customer insights and product feedback to Mustang Brand Team stakeholders, driving data-informed recommendations for future product development and addressing emerging issues.
- Drive growth of the Special Vehicle Registry to over 21,000 registered vehicles by developing and executing creative social media marketing campaigns, successfully expanding community engagement and brand loyalty among Mustang enthusiasts.
- Represent Ford at 10+ Mustang events nationwide as the lead expert on current Mustang models for the Mustang Unleashed team, driving customer education, deepening brand engagement, and strengthening loyalty among Mustang enthusiasts.
E-Commerce Account Manager
Campbell Marketing & Communications
06.2021 - Current
- Manage e-commerce operations for a Ford merchandise Shopify store, growing revenue by 116%, managing 21,000+ orders, and optimizing inventory and SKU performance.
- Developed 13 vehicle production certificates using Pivot Tables on NAVIS data for high-performance Mustang models (GT350, Bullitt, GT500, California Special), significantly improving data processing efficiency.
- Drive consultative sales and creative marketing efforts, utilizing Google Ads, Enthusiast Forums, and Email Blasts, generating an additional 22.5% in gross revenue through digital campaigns.
- Optimized product listings through keyword research, increasing search result rankings and driving organic traffic growth.
- Collaborate closely with supply chain vendors to ensure timely product deliveries and maintain high levels of customer satisfaction and inventory turnover, contributing to the overall profitability.
Ford Performance Parts Customer Support Specialist
Campbell Marketing & Communications
06.2021 - 03.2025
- Lead customer support efforts, managing 200+ monthly inquiries from Ford dealerships, Ford authorized distributors (FAD), and customers, ensuring high customer satisfaction and building long-term brand loyalty within the Ford ecosystem.
- Provide expertise on Ford Accessories and Dealer Installed Options (DIO), delivering crucial support to dealerships and driving sales growth while enhancing dealer confidence and collaboration.
- Gather and analyze customer feedback from multiple channels, delivering actionable insights to key stakeholders to inform future product development, address issues, and enhance overall customer satisfaction.
Marketing Intern
CBRE Group, Inc.
11.2020 - 02.2021
- Conducted market research and analysis, providing actionable insights to sales and marketing teams, helping refine client strategies and increasing overall pitch success rates.
- Supported business development efforts by collaborating with real estate brokers and the sales team to optimize marketing strategies and contribute to revenue growth.
Education
MBA - Business Data Analytics
Wayne State University
Detroit, MI05.2025
Bachelor of Science - Business Administration, Marketing
Madonna University
Livonia, MI05-2021
Skills
- E-Commerce Management & Shopify Optimization
- Digital Marketing Campaigns (Google Ads, Facebook Ads, Email Marketing)
- Customer Relationship Management (CRM) & Dealer Relations
- Project Management & Cross-Functional Team Leadership
- Data Analysis & Reporting (Data Analytics, Microsoft Suite – Word, Power Point, Excel)
- Supply Chain Management & Vendor Coordination
Awards
WHAC All-Academic Team – Madonna University Men’s Soccer (2019, 2020), First Place, Impact Marketing, Great Lakes Trade Show, Chicago (2017), Eagle Scout, Boy Scouts of America
Timeline
Ford Enthusiasts Platform Manager
Campbell Marketing & Communications
03.2025 - Current
E-Commerce Account Manager
Campbell Marketing & Communications
06.2021 - Current
Ford Performance Parts Customer Support Specialist
Campbell Marketing & Communications
06.2021 - 03.2025
Marketing Intern
CBRE Group, Inc.
11.2020 - 02.2021
MBA - Business Data Analytics
Wayne State University
Bachelor of Science - Business Administration, Marketing
Madonna University
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