Ryan Mackey

• Developed and executed comprehensive partnership strategies, aligning sponsorship assets with market opportunities to drive significant revenue growth.
• Established foundational relationships with critical infrastructure partners, including ticketing platforms, mobile app providers, payment processors, food & beverage vendors, and CRM solutions.
• Assisted with stadium lease agreements and provided strategic oversight for the development of a soccer complex and training facility.
• Increased brand visibility and fan engagement through integrated marketing initiatives with corporate partners, optimizing audience reach and brand affinity.

• Actively prospect and cultivate partnerships across multiple properties, with a primary focus on the Dallas Stars and Sunset Amphitheater.
• Partnership Development: Initiate and pursue partnerships across various properties, generating $3.5M in total revenue.
• Strategic Collaboration: Collaborate closely with property teams, including the Dallas Stars, and arena partners such as the Dallas Mavericks and American Airlines Center, to strategize for both short-term success and long-term growth.
• Business Opportunity Identification: Assist in the agency's acquisition of new properties by identifying and evaluating potential business opportunities.
• Negotiation Strategy: Provide strategic expertise and counsel during client negotiations, ensuring alignment with organizational goals and objectives.

• Played a pivotal role in leading sales, strategy, and activation teams, fostering comprehensive cross-functional communication, collaboration, and trust.
• Revamped Sales Strategy: Overhauled the sales strategy and process, encompassing category and inventory prioritization, rate card adjustments, and threshold guidelines.
• Compensation Plan Enhancement: Assisted in redesigning the compensation plan to promote team success through enhanced information sharing, strategic alignment, and collaborative efforts.
• Market Leverage Development: Emphasized leveraging the sales process to intensify market competition, resulting in more robust packages and heightened demand and urgency.
• Strategic Sales Meetings: Facilitated sales meetings, focusing on negotiation strategies to maximize category yields.
• Executive Leadership Contribution: Contributed insights and expertise in revenue-driving opportunities during executive leadership planning meetings, influencing organizational decisions.

Senior Vice President (2019-2023); Vice President (2018); Senior Director (2007–2018); Director (2003–2007); Account Executive (1999–2003)

• Successfully sold and managed a dynamic $59M+ partnership portfolio, representing over 90 corporate partners across four properties: the Dallas Mavericks, American Airlines Center, Mavs Gaming, and Texas Legends.
• Revenue Growth: Achieved a 90%+ increase in team revenue for the Dallas Mavericks and a 40% increase in multi-property revenue from the 2018-19 to the 2022-23 fiscal years.
• Major Partnerships: Secured and managed 12 partnerships each valued over seven figures annually, including negotiating the largest deal in club history with an annual value exceeding $10M.
• Leadership and Team Management: Led a team of 24, including three Vice Presidents, overseeing all aspects of partnership sales, activation, and strategy.
• Financial Oversight: Managed an annual internal expense budget exceeding $1M; managed compensation plans and implemented a department-wide bonus structure.
• Strategic Influence: Member of the Executive Leadership Team, contributing to business planning and company-wide initiatives.
• Collaboration: Acted as liaison to Center Operating Company (American Airlines Center), strategizing shared partnerships with the arena and Dallas Stars.
• Empowerment and Fair Practices: Fostered an empowering environment for team members, emphasizing input, accountability, and equal opportunities in hiring, responsibilities, career growth, and financial success.
• Innovative Partnerships: Secured leveraged vendor partnerships across technology, food/beverage, and systems, creating new revenue opportunities.
• Broadcast and Event Management: Negotiated property broadcast rights agreements and orchestrated large-scale partnership summits and client hospitality events.