Ryan Mcgowan

• Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.
• Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
• Developed backend-tracking URLs to measure campaign results and determine ROI.
• Worked effectively under constant pressure of simultaneous project milestones and deliverable deadlines.
• Masterminded highly successful digital strategies for various platforms to attract customer engagement.
• Collaborated effectively with advertising and media specialized to boost results from strategic campaigns.
• Improved click-through rates, conversion and other important KPIs with strategic approach.
• Optimized social media channels and web pages to improve SEO and usability.
• Boosted brand awareness by establishing strong web and social media presence.
• Conducted continuous evaluations of market trends to stay current on consumer and competitor changes.
• Delivered effective and innovative digital campaigns for products such as legal services and new game themes for slot like machines.
• Directed $75,000 mobile marketing program.
• Created wide range of digital assets such as rich media online ads and micro websites.
• Collaborated cross-functionally with sales, engineering and product management teams to accomplish shared goals.
• Managed digital projects end-to-end, from initial conceptualizing through final implementation and live monitoring.
• Produced and submitted weekly reports outlining progress against KPI objectives.
• Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids and landing pages.
• Created customized marketing materials to increase product awareness.
• Created content strategies for digital media.
• Identified appropriate KPIs and reported key metrics from digital campaigns.
• Built, implemented and updated effective SEO strategies.
• Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
• Helped clients develop website portals and social media pages to promote businesses.

• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Capitalized on industry and marketplace trends to strategize marketing solutions and enhance business operations.
• Assessed marketing copy, art comps and final designs and compared with established specifications.
• Utilized market trends and target audience statistics to effectively and appropriately market products.
• Successfully project managed numerous multi-lingual direct mail and email campaigns simultaneously.
• Developed network of related professionals to open up business opportunities.
• Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets, and sales plans for business segments.
• Generated reports detailing campaign performance, customer engagement and engagement trends.
• Coordinated meetings between project members and clients to develop ideas, discuss progress and set goals.
• Onboarded new customers efficiently by developing database listings, uploading information and defining related lists.
• Submitted professional proposals and project scopes in response to Requests for Proposals.
• Created 20+ marketing campaigns, which resulted in 21% increase in revenue.
• Increased consumer leads through development of targeted advertisements and dealer direct response program.
• Assisted with development of event strategies and tactical plans to promote accomplishment of marketing goals.
• Implemented creative partnership building, event sponsorship, activation platforms and consumer experience design.
• Cultivated and deepened productive client relationships to enhance collaboration and maintain responsiveness to changing strategies.
• Designed, implemented and enhanced national marketing initiatives to maximize outreach and product sales.
• Reviewed historical data and secure customer information to advise strategic campaign development.
• Briefed senior executives on monthly projections, product launches and other marketing plans.
• Organized contacts and orchestrated innovative marketing campaigns to boost awareness, engagement and sales.
• Developed consumer-tailored print marketing materials for targeted distribution.
• Implemented successful marketing and promotional strategies worth over $125,000 in yearly revenue.
• Executed optimal sales strategies to achieve commercial goals for target market.
• Maintained complete database of files, contacts and project materials.
• Collaborated with senior sales, engineering, and other business development executives to create best practices marketing initiatives and media positioning for vertical markets.
• Advocated for client requirements and objectives to internal and external stakeholders.
• Kept organized tracking documents detailing assignments, in-progress work and completed project milestones.
• Built and improved customer engagement plans, boosting conversion rates 32%.
• Managed workflow between staff, coordinating documents, planning and creative material distribution.
• Created company brand messaging, collateral materials, customer events, promotional strategies and product commercialization.
• Transformed corporate website and social media platforms to better engage customers and promote sales.
• Developed video concepts, storyboarded and engineered broadcast ready video content.

• Sold non-traditional advertising in niche publications, commercial publications, digital platforms, and direct mail formats.
• Created and presented media and advertising packages to prospective customers.
• Developed sales leads and uncovered new business opportunities through prospecting and cold calling.
• Maintained meticulous client records with excel, Salesforce, and smartsheets to promote accurate invoicing and account continuity.
• Generated $250,000 in sales during 1st year to surpass quota by 200%.
• Used consultative sales techniques to pinpoint customers' advertising needs and close on short-term and long-term sales contracts.
• Researched and customized service proposals for clients to meet requirements and set profitable compensation scale.
• Conducted market research to attract clients in new territories.
• Contributed to 200% growth in 1st year by developing strong relationships with clients and up-selling additional services.
• Helped customers in determining design and layout of sold and spec ads.
• Increased sales average through prospecting for new business at networking events and cold calling.
• Made outbound calls to existing customers to upsell advertising packages.
• Led team of 2 while managing 12 accounts.
• Met with over 6 potential clients per week to discuss advertising needs and goals.
• Used cold calling to reach out to local business owners needing new advertising products and services.
• Met and exceeded revenue goals by 4x through generating new leads and identifying new clients.
• Surpassed annual sales quota by 200% in 1st year.
• Planned and led 4 training sessions to promote sales team professional development and sales goal reinforcement.
• Contacted clients in person and on telephone to obtain feedback about services purchased.
• Utilized effective marketing techniques to increase brand recognition.
• Maximized ROI of advertising campaigns through continual analysis of performance, response-rates and results.
• Used Canva, Adobe Suite, Salesforce, forecasting tools to prepare promotional plans, sales literature and media kits.
• Presented digital, social, radio, broadcast, and website advertising campaigns to clients for approval or adjustment.
• Prepared and delivered sales presentations to businesses to sell new advertising programs.

* Managed a $1,000,000 sales portfolio. *Increased market share by 43% over the course of 12 weeks.

* Resolved an average of 7 customer complaints per month regarding sales and service.

* customer preferences to determine focus of sales efforts.

* Developed and managed entire marketing, sales, and client experience strategy to include digital, dialogue, and retention efforts.

* Maintained friendly and professional customer interactions.

* Shared product knowledge with customers while making personal recommendations.

* Increased company revenue by $117,000 over the previous year. * Generated monthly and annual sales reports. * Graphic Designer

*Responsible for $21 million in closed business in first year.

* Accenture gained 200% return on their investment in one year.

*Maintained a 47% conversion

*Piloted an inside sales role for Accenture leading to permanent program and expansion.

* Simultaneously managed 6 different origination campaigns supporting 6 Directors and involving 17 targeted accounts. * Developed effective process for engaging C suite executives in new business discussions. * Regularly exceeded expectations and excelled under very high tempo and pressure. * Excellent customer interaction throughout business engagement, a stellar representation of Accenture from first contact to close.

* Created business case for funding to deploy and train expansion team.

*Successfully fostered profitable relationships leading to complex multimillion dollar engagements.

raterate from first contact to close or deliverable.

*Originated sales opportunities for Directors to meet with C suite executives & sell Accenture consulting, outsourcing, &/or technology services.

*Uncovered qualified projects with a forecast of $10 Million Quarterly goal of 36 appointments, exceeded goal by 30 appointments.

* Converted 62% of appointments from pending to accepted.

* Received top performer and highest number of leads generated awards.

* Supported multiple Directors of Client Services through complete sales cycle.