Ryan Neely
Wheaton,IL
Summary
Competitive Senior Territory Sales Representative dedicated to growing sales volume, implementing impactful business plans and cultivating productive relationships with clients. Focused on optimizing return on investment, continuously ranking among top performers in assigned territory. Proven track record of success contributing to corporate bottom line through strategic product representation. Motivated individual with experience in customer service and sales. Skilled in building customer relationships and understanding customer needs. Strong communication and interpersonal skills for providing superior customer service.
Overview
26
26
years of professional experience
Work History
Senior Territory Sales Representative
Farmina Pet Foods
01.2017 - 08.2023
- Devised strategies and target goals, motivating Pet Health Coach teams to exceed objectives and generate new business in key markets of Illinois, Southern Wisconsin, Western Indiana, and Saint Louis.
- Collaborated in product line expansion, increasing territory sales over 38% through enhanced offerings, new chain procurement and ISO placement. Chains such as IPP/Krisers, Treats Unleashed, and Pet Supplies Plus.
- Developed and maintained loyal customer base by optimizing communications and delivery of customized proposals to address individual needs. Using nutritional, scorecard and data based selling strategies to get new GAP product placements and drive custom promotional sales.
- Conducted store audits and implemented improvement plans, eliminating service gaps and increasing nutritional knowledge and product comfort via store training,
- Riding along with distribution representatives to help improve sales and foster a team based approach to obtaining new accounts.
- Built relationships with customers and community to promote long term business growth potential.
Field Sales Territory Manager
Nature's Variety
01.2002 - 01.2013
- Delivered process improvement solutions to achieve organizational objectives and key metric targets.
- Communicated regularly with marketing, regional, and strategic managers for support and strategic planning for accounts.
- Worked diligently to resolve unique and recurring complaints, promoting loyalty, and enhancing operations.
- Offered new and existing customers profitable products to maintain strong territory-wide revenue.
- Cultivated cross-functional partnerships with sales and support teams to achieve commercial and departmental objectives.
- Performed B2B sales of Premium Pet Food to national retailers, generating over $4.5 million dollars annually.
- Wrote sales contracts for orders obtained and submitted orders for processing. ISO and GAP formats.
- Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
Outside Sales Account Executive
Nature's Plus
01.2000 - 01.2003
- Prospected and conducted face-to-face sales calls with business executives and directors throughout assigned territory.
- Established new accounts through cold calling and personal visits to potential customers.
- Built strong client rapport to establish diversified network of connections.
- Negotiated terms and contracts with clients to maintain profitable sales.
- Responsible for developing and supporting an established base of retail accounts with the goal of expanding the Nature's Plus within my dedicated territory.
- Educated retailers on the Nature's Plus mission and product lines.
- Created and maintained weekly itinerary to maximize coverage of territory.
- Identify prospects to establish new accounts within the territory.
Senior Store Manager
The Vitamin Shoppe
01.1998 - 01.2000
- Identified and recommended areas for improvement in processes with targeted nutritional solutions for customer solutions.
- Maintained quality through training and coaching during daily activities.
- Supervised employees for exceptional store operations, customer retention and positive brand experiences.
- Promoted business strategy by implementing improvements based on guest feedback.
- Planned and assigned workload by delegating tasks and directing team members.
- Built and motivated stellar teams using sound judgment and decision-making, resulting in minimal turnover and superior performance.
- Proven ability to achieve results both independently and through others by fostering a spirit of teamwork and cooperation.
Education
Bachelor of Science - Nutrition
San Diego State University
San Diego, CA12.1997
Skills
- Heavy background in Human and Pet nutrition Focusing on health through proper food choices, hormonal adjustment/therapy, and Peptide research
- Health and Wellness Education
- Strategy Management to implement ROI based field goals
- Business Analytics Working with CRM and distributor sales data to best direct lines and to reduce shrink
Timeline
Senior Territory Sales Representative
Farmina Pet Foods
01.2017 - 08.2023
Field Sales Territory Manager
Nature's Variety
01.2002 - 01.2013
Outside Sales Account Executive
Nature's Plus
01.2000 - 01.2003
Senior Store Manager
The Vitamin Shoppe
01.1998 - 01.2000
Bachelor of Science - Nutrition
San Diego State University
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