RYAN O'CONNELL
Seattle,WA
Summary
Dynamic and dedicated sales professional with a proven track record servicing outdoor specialty retailers. Adept in account and territory management with a passion for the highest level of customer service. Team player with excellent interpersonal, written and verbal communication skills. An enthusiastic climber, skier and hiker with a love for the outdoor community, the spaces that we play in and the products that we play with.
Overview
23
23
years of professional experience
Work History
Sales Rep - Pacific North West
Waypoint Outdoor / Helly Hansen
03.2024 - Current
- Planned and tracked Key & Specialty Account go to market strategies.
- Leveraged long standing relationships with specialty accounts in WA, OR & ID to exceed Spring 2025 sales targets while opening seven new dealers.
- Collaborated with Sales Management, Marketing and Product teams to align seasonal initiatives and sales goals.
- Developed and maintained strong working relationships with Sales Management, Waypoint Outdoor Employees and Industry peers.
- Maintained current knowledge of evolving changes in marketplace.
PNW Sale Representative
Caraway & Co
03.2022 - Current
- Maintain strong relationships and acquire new and repeat business with over 100 wholesale accounts and 5 brands in AK, ID, MT, OR & WA
- Brand Manager for Mountain Hardwear, Mystery Ranch & EXPED
- Grew evo business 60% for Fall 2024
- Manage all GOA accounts for our agency, posting 20% growth for Fall 2024
- Manage REI Servicing for the PNW & SW
- Opened 43 new accounts across all brands
PNW Sales Representative
Tokul Creek Marketing
11.2011 - 03.2022
- Developed and maintained strong relationships with more than 300 accounts and 23 brands in AK, ID, MT, OR & WA
- Managed Key Accounts - evo, Zulily, Mountain Gear, OnlineShoes.com
- Posted double-digit percentage sales growth in 2018, 2019, 2020 & 2021
- Worked closely with sales, marketing and product teams to deliver seasonal brand initiatives
- Awarded Rep of the Year by Dynafit/Salewa in 2014
PNW Sales Representative - Footwear
Columbia Sportswear
09.2008 - 11.2011
- Developed and maintained strong relationships with more than 100 wholesale accounts in AK, OR & WA
- Posted double-digit percentage growth Fall 2008 through Spring 2011
- Awarded Footwear Rep of the Year for Spring 2011
Floor & Warehouse Manager
Patagonia
09.2001 - 09.2008
- Ensured efficient management of warehouse operations and personnel, including shipping, receiving, storage, inventory control, distribution and returns
Education
Spanish & Geology
University of Iowa
Iowa City, IowaSkills
- Outdoor Apparel Sales
- Excellent communication skills
- Account and Brand Relationship Management
- Business Planning and Territory Management
- Deep Understanding of Outdoor Specialty Retail
- Cross-Selling Abilities
- Excel, Sharepoint, Power Point, Zoom, Elastic
- Analytical Problem Solving Skills
- Sales Reporting and Forecasting
- Excellent Training and Clinic Skills
References
References available upon request
Timeline
Sales Rep - Pacific North West
Waypoint Outdoor / Helly Hansen
03.2024 - Current
PNW Sale Representative
Caraway & Co
03.2022 - Current
PNW Sales Representative
Tokul Creek Marketing
11.2011 - 03.2022
PNW Sales Representative - Footwear
Columbia Sportswear
09.2008 - 11.2011
Floor & Warehouse Manager
Patagonia
09.2001 - 09.2008
Spanish & Geology
University of Iowa
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