Ryan O'Malley
Monroe,NY
Summary
Media Professional at Horizon Media, actively engaged with the Horizon-Next Advanced Analytics team, overseeing both national and local TV initiatives encompassing upfront general market and Direct Response. Solely responsible for managing multiple local markets. Looking for a remote role to leverage creativity and well-rounded media expertise gained across diverse areas.
Overview
3
3
years of professional experience
Work History
Video Investment Buyer
Horizon Media
06.2022 - Current
- Promoted to Buyer within Horizon's advanced analytics team, "Horizon-Next," overseeing prominent clients including Dish, Sling, Boost Mobile, Boost Infinite, Champion, Patio, and Stitch Fix.
- Collaborate with direct response team to optimize weekly CPMs for clients, ensuring maximum efficiency.
- Steward linear and digital quarterly campaigns for multiple clients, fostering close collaboration with both team members and business team.
- Independently develop, and manage quarterly $150,000 local campaign, prioritizing weekly operational efficiency to meet client objectives.
- Utilize CORE to collaborate with data assistants and Ad Ops, streamlining campaign creation based on day parts and weekly budget allocations.
- Assist in overseeing delivery of $15M in Direct Response media across three clients, in addition to managing $10M in General Market upfront media.
Video Investment Assistant
Horizon Media
02.2022 - 06.2023
- Contributed to strategic execution of quarterly linear and digital TV campaigns aligned with client objectives.
- Led training of three newly onboarded assistants, ensuring smooth integration into team.
- Utilized Prisma and SBMS platforms to formulate quarterly schedules, optimizing goal attainment for clients.
- Fostered effective communication within team, streamlining client task management for enhanced efficiency.
- Collaborated closely with buyers to ensure comprehensive completion of day-to-day responsibilities.
Marketing Director
Tristate Opthalmics Inc
04.2020 - 02.2022
- Launched inaugural digital campaign with employing direct mail, video, paid social, and newsletters increasing quarterly sales by 4%.
- Monitored analytics to aid sales team in lead follow-up.
Education
Bachelor of Arts - Communications, Business
SUNY
Albany, NY05.2021
Skills
- Microsoft Outlook
- Microsoft Excel
- Microsoft Powerpoint
- Microsoft Word
- Google Mail
- Google Sheets
- Google Docs
- Google Slides
- SBMS
- CORE
- Nielson
- MailChimp
Timeline
Video Investment Buyer
Horizon Media
06.2022 - Current
Video Investment Assistant
Horizon Media
02.2022 - 06.2023
Marketing Director
Tristate Opthalmics Inc
04.2020 - 02.2022
Bachelor of Arts - Communications, Business
SUNY
Similar Profiles
Sally GreiderSally Greider
Associate Director, Paramount+ & Showtime at Horizon MediaAssociate Director, Paramount+ & Showtime at Horizon Media
Brian HurleyBrian Hurley
Director, Integrated Video Investment at Horizon MediaDirector, Integrated Video Investment at Horizon Media
Alexa BattagliaAlexa Battaglia
Digital Supervisor at Horizon MediaDigital Supervisor at Horizon Media
KRISTEN RAIMOKRISTEN RAIMO
Director, Programmatic Planning at Horizon MediaDirector, Programmatic Planning at Horizon Media
Natalie LysiakNatalie Lysiak
Medical Billing Supervisor at MedloopMedical Billing Supervisor at Medloop