Summary
Overview
Work History
Education
Skills
Timeline
Generic

Ryan Palmiotto

Herkimer,NY

Summary

Media Planner with extensive experience in campaign coordination and execution. Proven ability to manage multiple projects efficiently while delivering high-quality support. Committed to leveraging years of industry knowledge in a dynamic environment that fosters professional development.

Overview

4
4
years of professional experience

Work History

Manager, Planning

WaveMaker
New York, New York
10.2025 - Current
  • Coordinate with cross-functional teams to ensure alignment on project objectives and deliverables.
  • Implement process improvements to streamline workflow and enhance team collaboration.
  • Provide day-to-day leadership and mentorship to junior planners and associates, fostering professional growth through regular feedback, training, and performance development.
  • Manage budgets, media mix modeling, and scenario planning to deliver efficient and effective media strategies.
  • Monitor progress on all projects, and address any issues as they arise.

Senior Associate, Planning

Wavemaker
New York, New York
10.2023 - 09.2025
  • Collaborated with cross-functional teams to implement process improvements effectively.
  • Mentored junior associates in best practices for project management and client relations.
  • Created detailed reports on project statuses for stakeholder review and feedback sessions.
  • Resolved client inquiries in a timely manner while adhering to service-level agreements.
  • Performed accounting or financial analysis. Led end-to-end planning and execution of media campaigns, ensuring alignment with brand strategy, campaign objectives, and target audience insights.
  • Developed and maintained detailed project timelines, scopes, and deliverables for multiple concurrent media initiatives.

Associate, Planner

Wavemaker - GroupM
New York, NY
07.2022 - 09.2023
  • Participated in client meetings, discussing media planning and presentation strategy sessions.
  • Maintained strong working relationships with clients, vendors, publishers and creative resources to boost effective campaigns.
  • Organized library media supplies, main catalog, and permanent records.
  • Oversaw media budgets, financials, savings reports, purchase orders and insertion orders for campaigns.
  • Fostered client relationships throughout lifecycle from campaign scoping through execution.

Marketing & Communications Specialist

Herkimer County Industrial Development Agency
Herkimer, NY
02.2022 - 07.2022
  • Utilized full range of marketing tactics and tools to drive lead conversion and quality across multiple channels.
  • Tracked results for marketing initiatives and developed dashboards to share with stakeholders.
  • Conducted research and analyzed trends to identify new marketing opportunities and audiences.
  • Managed social media platforms and utilized metrics to increase engagement and campaign performance.
  • Engaged with social media followers and promoted projects and events.

Education

MBA - Business Management

Utica College
Utica, NY
08.2021

Bachelor of Science - Marketing Management

Utica College
Utica, NY
05.2019

Skills

  • Creative Problem Solving
  • Verbal and Written Communication
  • Decision Making
  • MS Office
  • Attention to Detail
  • Work Planning and Prioritization

Timeline

Manager, Planning

WaveMaker
10.2025 - Current

Senior Associate, Planning

Wavemaker
10.2023 - 09.2025

Associate, Planner

Wavemaker - GroupM
07.2022 - 09.2023

Marketing & Communications Specialist

Herkimer County Industrial Development Agency
02.2022 - 07.2022

MBA - Business Management

Utica College

Bachelor of Science - Marketing Management

Utica College

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