Summary
Overview
Work History
Education
Skills
Career Experience
Timeline
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Ryan Paulson

Seattle,VA

Summary

Highly motivated and results-oriented professional with practical experience and deep understanding of various aspects of business management, including sales, merchandising, event planning, team-building, and customer service. Demonstrated ability to be self-motivated and persistent, successfully building and maintaining a strong customer base. Exceptional selling and closing skills combined with expertise in event coordinating, consistently delivering high-caliber results. Proven track record of effectively coordinating product lifecycles from conception to launch, fostering effective team collaboration to meet project deadlines. Known for adaptability and strong focus on achieving impactful results within dynamic environments, committed to driving success in every endeavor.

Overview

25
25
years of professional experience

Work History

Product Coordinator

Nomad Overland Adventures
09.2022 - Current
  • Analyzed sales data to identify trends and opportunities for growth, leading to the development of successful product strategies.
  • Assisted in the creation of engaging product presentations for trade shows, conferences, and client meetings, showcasing unique features and benefits effectively.
  • Collaborated with cross-functional teams to develop innovative product solutions, resulting in increased customer satisfaction.
  • Enhanced product visibility by implementing strategic marketing plans and coordinating promotional campaigns.
  • Implemented cost-saving measures by negotiating favorable contracts with suppliers, reducing overall expenses without compromising quality.
  • Coordinated product launches, ensuring timely delivery and optimal market positioning.
  • Developed product documentation to communicate upcoming features and products to internal teams.

F&I Manager

Burien Toyota
08.2021 - Current
  • Sell & provide customers an experience & ownership program(s) with F&I products by providing them with a detailed presentation of all aftermarket products including VSC, GAP, T&W & Maintenance.
  • Consistently met or exceeded monthly sales goals, contributing to overall dealership success.
  • Implemented new strategies for upselling F&I products, leading to increased profits without sacrificing customer satisfaction.
  • Managed all aspects of contract preparation, ensuring accuracy and compliance with state regulations.
  • Completed, reviewed and processed paperwork to finalize sales.

F&I Director

Honda of Seattle
09.2019 - 07.2021
  • Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
  • Sell & provide customers an experience & ownership program(s) with F&I products by providing them with a thorough explanationof all aftermarket products including but not limited to extended service contracts, GAP & Maintenance for all stores in the portfolio.
  • Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
  • Cultivated a positive work environment that fostered employee engagement, increased closing rates, and boosted overall sales & team morale.



F&I Manager

Klein Honda
08.2017 - 09.2019
  • Consistently met or exceeded monthly sales goals, contributing to overall dealership success.
  • Improved customer satisfaction by effectively explaining financing options and ensuring a transparent process.
  • Utilized advanced software tools to streamline workflows and enhance productivity within the F&I department efficiently.
  • Managed all aspects of contract preparation, ensuring accuracy and compliance with state regulations.
  • Developed customized financing solutions tailored to each customer''s unique needs, resulting in higher close rates and satisfied clients.
  • Discussed optional protections with customers and used persuasive communication skills to obtain agreements.
  • Completed, reviewed and processed paperwork to finalize sales.

F&I Manager

Car Pros Automotive Group
01.2015 - 08.2017
  • Maintained a strong understanding of industry trends and changes through ongoing professional development.
  • Established strong relationships with lenders, negotiating competitive rates for customers and improving loan approval rates.
  • Analyzed performance metrics regularly, identifying areas for improvement and implementing necessary adjustments in strategy or tactics.
  • Consistently met or exceeded monthly sales goals, contributing to overall dealership success.
  • Utilized advanced software tools to streamline workflows and enhance productivity within the F&I department efficiently.
  • Managed all aspects of contract preparation, ensuring accuracy and compliance with state regulations.
  • Maintained strict adherence to state laws regarding consumer disclosures and regulatory compliance practices throughout all transactions conducted within the F&I department.
  • Collaborated with sales team to maximize revenue opportunities while maintaining high levels of customer service.
  • Developed customized financing solutions tailored to each customer''s unique needs, resulting in higher close rates and satisfied clients.
  • Discussed optional protections with customers and used persuasive communication skills to obtain agreements.
  • Implemented new strategies for upselling F&I products, leading to increased profits without sacrificing customer satisfaction.

Northwest Territory Manager

Aetrex - Apex
05.2011 - 09.2014
  • Developed strong relationships with key decision-makers, fostering trust and loyalty in the assigned territory.
  • Established successful account relationships by building rapport and maintaining consistent communication.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Expanded territory coverage by strategically identifying and targeting high-potential accounts.
  • Cultivated relationships with key accounts in territory and provided support to drive customer satisfaction.
  • Demonstrated exceptional presentation skills during client meetings, showcasing product benefits and value propositions effectively.
  • Attended trade shows and industry events to promote company products and services.
  • Championed new product adoption by effectively communicating its unique selling points and benefits to clients, resulting in accelerated sales growth.
  • Led team to exceed sales targets, fostering competitive yet collaborative team environment that encouraged innovation and persistence.
  • Facilitated cross-functional team collaboration to address complex client needs, coordinating with product development and customer service to deliver comprehensive solutions.
  • Increased sales volume with implementation of targeted marketing strategies, tailoring product pitches to meet unique needs of diverse customer segments.

NorthWest Territory Manager

Earth & Earthies
10.2010 - 11.2011
  • Cultivated relationships with key accounts in territory and provided support to drive customer satisfaction.
  • Established successful account relationships by building rapport and maintaining consistent communication.
  • Analyzed sales data to identify areas for territory improvement and implemented strategies to maximize sales growth.
  • asst in product development for Earties footwear to insure successful product launch
  • Accounts opened include Nordstrom, Eddie Bauer, Shoe Mill, Sole Perfection & online shoes
  • Coordinated trade show participation efforts that led to valuable networking opportunities and increased brand visibility within the industry.

Corporate Sales Rep Mid-Atlantic

K-Swiss & Palladium
06.2008 - 12.2010
  • 1 of 3 people in the company asked to Launch Palladium boots and took business from 0 – 2M in 18 months
  • Increase sales and maintain healthy relationships with buyers and accounts
  • Attend all local trade shows as well as FFANY PROJECT WSA and Collective
  • Plan and execute sales contests, Tech Clinics and sales events
  • Work with design team to asst in line build and increase SKUs for both K-Swiss & Palladium
  • Managed sales pipeline effectively, resulting in consistent achievement of sales targets and quotas.
  • Boosted overall sales revenue by establishing strong relationships with key corporate clients.

Director of Sales of East Coast

Prevata & Moreschi
10.2006 - 07.2008
  • Managed 1.8M dollars of sales on east coast
  • Italian Fashion Mens & Womens Retail price points $175-1600
  • Set up and hosted Trunk Shows, Events and Tech Clinics
  • Work all major National Sales Shows WSA, FFANY, COLLECTIVE, PROJECT Etc
  • Maintain and Build healthy Relationships with all my accounts and store associates
  • Merchandise floors and displays upon product arrival
  • Achieved regional sales targets through effective territory management and relationship building with key clients.

Store and Area Travel Manager

Comfort One Shoes
03.2005 - 10.2007
  • Merchandise sales floor to keep highest level of appearance and visuals
  • Train new employees on customer service, procedures, and product knowledge
  • Receive merchandise and proactively manage control inventory
  • Achieve monthly and weekly plans by motivating employees and team sales
  • Travel to area region to assist with other locations for coverage in the Fairfax, Arlington, Fredericksburg, and DC markets

Women and Salon Shoes, Assistant Manager

Nordstrom
07.2003 - 11.2004
  • Management of stock room to keep organization and product inventory guidelines
  • Host sales training meetings for both BP and Women Shoes to proactively educate employees
  • Responsible for event planning through organizational management and coordinating details
  • Scheduling employee’s shifts and managed store staffing needs

BP. Shoes, Assistant Manager

Nordstrom
07.2001 - 07.2003
  • Assisted with Largest BP
  • Shoe floor in the company
  • Set up and hosted product knowledge meetings
  • Merchandised floor and active wall display to create visuals for customer satisfaction
  • Created strong vendor / buyer relationships through active follow-up and communication
  • Handled an active event that increased business by 140%
  • Responsible for organizing, set-up, and operation of events and trunk shows

Kids Wear, Sales

Nordstrom
03.2001 - 10.2001
  • Managed boys wear floor, and handled customer conflict resolution
  • Responsible for merchandising and inventory control
  • Planned and coordinated boys wear events to increase sales production

Kid’s Shoes, Sales

Nordstrom
03.2001 - 07.2001
  • Achieved top sales volume first day of anniversary sale out of all shoe departments
  • Accomplished highest multiple sales
  • On track for pace setter through strong sales motivation and customer service satisfaction
  • Certified shoe fitter

E-bar, Barista

Nordstrom
09.2000 - 03.2001
  • Merchandised E-bar and improved customers’ sales experience
  • Responsible for managing and distribution of inventory control and training new employees

Education

Sales and EEO

Nordstrom Training Program

North Seattle Community College
01.2001

Skills

  • Proficient in Microsoft / Apple / Mac
  • Business Office Equipment
  • Product testing
  • Product launches
  • Marketing coordination
  • Trade show participation
  • Customer relationship building
  • Sales presentations
  • Objection handling
  • Relationship selling
  • Product and service knowledge

Career Experience

  • North West Territory Manager, Earth & Earthies, 12/10, Current, Washington, Oregon, Idaho & Alaska
  • Corporate Sales Rep Mid-Atlantic, K-Swiss & Palladium, 06/08, 12/10, Delaware, Maryland, DC, Virginia & West Virginia, 1 of 3 people in the company asked to Launch Palladium boots and took business from 0 – 2 million dollars in 18 months, Increase sales and maintain healthy relationships with buyers and accounts, Attend all local trade shows as well as FFANY PROJECT WSA and Collective, Plan and execute sales contests, Tech Clinics and sales events
  • Director of Sales of East Coast, Prevata & Moreschi, 10/06, 07/08, Boston to Alabama, Managed 1.5 million dollars of sales on east coast, Italian Fashion Mens & Womens Retail price points $175-1600, Set up and hosted Trunk Shows, Events and Tech Clinics, Work all major National Sales Shows WSA, FFANY, COLLECTIVE, PROJECT Etc., Maintain and Build healthy Relationships with all my accounts and store associates, Merchandise floors and displays upon product arrival
  • Store and Area Travel Manager, Comfort One Shoes, 03/05, 10/07, Alexandria, VA, Merchandise sales floor to keep highest level of appearance and visuals, Train new employees on customer service, procedures, and product knowledge, Receive merchandise and proactively manage control inventory, Achieve monthly and weekly plans by motivating employees and team sales, Travel to area region to assist with other locations for coverage in the Fairfax, Arlington, Fredericksburg, and DC markets.
  • Assistant Manager, Nordstrom, 07/03, 11/04, Tukwila, Washington, Management of stock room to keep organization and product inventory guidelines, Host sales training meetings for both BP and Women Shoes to proactively educate employees, Responsible for event planning through organizational management and coordinating details, Scheduling employee’s shifts and managed store staffing needs
  • Assistant Manager, Nordstrom, 07/01, 07/03, Bellevue & Tukwila, Washington, Assisted with Largest BP. shoe floor in the company, Set up and hosted product knowledge meetings, Merchandised floor and active wall display to create visuals for customer satisfaction, Created strong vendor / buyer relationships through active follow-up and communication, Handled an active event that increased business by 140%, Responsible for organizing, set-up, and operation of events and trunk shows
  • Sales, Nordstrom, 03/01, 07/01, Tukwila, Washington, Achieved top sales volume first day of anniversary sale out of all shoe departments, Accomplished highest multiple sales, On track for pace setter through strong sales motivation and customer service satisfaction, Certified shoe fitter
  • Sales, Nordstrom, 03/01, 10/01, Lynnwood, Washington, Managed boys wear floor, and handled customer conflict resolution, Responsible for merchandising and inventory control, Planned and coordinated boys wear events to increase sales production
  • Barista, Nordstrom, 09/00, 03/01, Lynnwood, Washington, Merchandised E-bar and improved customers’ sales experience, Responsible for managing and distribution of inventory control and training new employees

Timeline

Product Coordinator

Nomad Overland Adventures
09.2022 - Current

F&I Manager

Burien Toyota
08.2021 - Current

F&I Director

Honda of Seattle
09.2019 - 07.2021

F&I Manager

Klein Honda
08.2017 - 09.2019

F&I Manager

Car Pros Automotive Group
01.2015 - 08.2017

Northwest Territory Manager

Aetrex - Apex
05.2011 - 09.2014

NorthWest Territory Manager

Earth & Earthies
10.2010 - 11.2011

Corporate Sales Rep Mid-Atlantic

K-Swiss & Palladium
06.2008 - 12.2010

Director of Sales of East Coast

Prevata & Moreschi
10.2006 - 07.2008

Store and Area Travel Manager

Comfort One Shoes
03.2005 - 10.2007

Women and Salon Shoes, Assistant Manager

Nordstrom
07.2003 - 11.2004

BP. Shoes, Assistant Manager

Nordstrom
07.2001 - 07.2003

Kids Wear, Sales

Nordstrom
03.2001 - 10.2001

Kid’s Shoes, Sales

Nordstrom
03.2001 - 07.2001

E-bar, Barista

Nordstrom
09.2000 - 03.2001

North Seattle Community College

Sales and EEO

Nordstrom Training Program
Ryan Paulson