Expert in optimizing sales strategies and enhancing team dynamics within the hospitality sector. Proven track record in driving revenue growth and achieving organizational excellence through strategic development. Currently leading sales and marketing efforts at Renaissance New York Chelsea, focusing on innovative approaches and collaborative culture.
Overview
11
11
years of professional experience
Work History
Director of Sales & Marketing
Renaissance New York Chelsea
New York, New York
07.2023 - Current
Responsible for producing monthly forecast and budget reports.
Responsible for growing and maintaining LNR and Global Corporate Accounts
Built strong relationships with local businesses, NYC Tourism, DMC, NSO, comp set hotels and Marriott brand hotels to drive referral business.
Exceeded 2024 special corporate budget by $620K
Managed relationships with vendors to ensure quality services at competitive rates.
Planned and oversaw print advertising and social media and recommended product positioning strategy to attain long-term market share.
Acted as Director of Catering overseeing menu development, third-party negotiations to maximize revenues and drive event satisfaction. Event Satisfaction ranked 12 out of 87 Renaissance properties
Conducted yearly market analysis to ensure pricing was competitive.
Hired, coached and mentored hand-picked team of four.
Monitored competitor products and services and maintained relationships with industry influencers and key strategic partners to identify improvement areas and grow customer base.
Grew SMERF/Association/Tour & Travel segments by 30%
Awarded Stonebridge Leader of the Quarter for Q4 2024
Senior Sales Manager
Renaissance New York Chelsea
New York, NY
09.2019 - 07.2023
Key member of pre-opening team and supported the creation of $33 million budget and segmentation.
Developed meeting room packages and pricing. Provided guidance in creation of catering department and catering menus.
Achieved budget group and catering goals for pre-opening and far exceeded post-pandemic budget goals by 300%.
Recognized as company-wide CI/TY SME
Senior Catering Sales Manager
Orlando Kessler Collection - Marriott Autograph
Orlando, Florida
08.2014 - 06.2019
Handled all aspects of high-profile social and corporate events up to 300 guests. Clientele included local social, business owners, pharmaceutical representatives, and wedding coordinators.
Established and directed the development of annual sales goals by targeting high value accounts and implemented sales strategies.
Developed expansion of the Hotel's catering services to outdoor and off property venues.
Communicated all requests from client prior to each event with catering staff and culinary team.
Maintained close relationships with clients following each event and secured repeat business.
Area Sales Manager at Hyatt Place New York City/Times Square & Hyatt Place ChelseaArea Sales Manager at Hyatt Place New York City/Times Square & Hyatt Place Chelsea
Area Sales Manager at Hyatt Place New York City/Times Square & Hyatt Place ChelseaArea Sales Manager at Hyatt Place New York City/Times Square & Hyatt Place Chelsea