Summary
Overview
Work History
Education
Skills
Timeline
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Ryan Planski

Queens,NY

Summary

Expert in optimizing sales strategies and enhancing team dynamics within the hospitality sector. Proven track record in driving revenue growth and achieving organizational excellence through strategic development. Currently leading sales and marketing efforts at Renaissance New York Chelsea, focusing on innovative approaches and collaborative culture.

Overview

11
11
years of professional experience

Work History

Director of Sales & Marketing

Renaissance New York Chelsea
New York, New York
07.2023 - Current
  • Responsible for producing monthly forecast and budget reports.
  • Responsible for growing and maintaining LNR and Global Corporate Accounts
  • Built strong relationships with local businesses, NYC Tourism, DMC, NSO, comp set hotels and Marriott brand hotels to drive referral business.
  • Exceeded 2024 special corporate budget by $620K
  • Managed relationships with vendors to ensure quality services at competitive rates.
  • Planned and oversaw print advertising and social media and recommended product positioning strategy to attain long-term market share.
  • Acted as Director of Catering overseeing menu development, third-party negotiations to maximize revenues and drive event satisfaction. Event Satisfaction ranked 12 out of 87 Renaissance properties
  • Conducted yearly market analysis to ensure pricing was competitive.
  • Hired, coached and mentored hand-picked team of four.
  • Monitored competitor products and services and maintained relationships with industry influencers and key strategic partners to identify improvement areas and grow customer base.
  • Grew SMERF/Association/Tour & Travel segments by 30%
  • Awarded Stonebridge Leader of the Quarter for Q4 2024

Senior Sales Manager

Renaissance New York Chelsea
New York, NY
09.2019 - 07.2023
  • Key member of pre-opening team and supported the creation of $33 million budget and segmentation.
  • Developed meeting room packages and pricing. Provided guidance in creation of catering department and catering menus.
  • Achieved budget group and catering goals for pre-opening and far exceeded post-pandemic budget goals by 300%.
  • Recognized as company-wide CI/TY SME

Senior Catering Sales Manager

Orlando Kessler Collection - Marriott Autograph
Orlando, Florida
08.2014 - 06.2019
  • Handled all aspects of high-profile social and corporate events up to 300 guests. Clientele included local social, business owners, pharmaceutical representatives, and wedding coordinators.
  • Established and directed the development of annual sales goals by targeting high value accounts and implemented sales strategies.
  • Developed expansion of the Hotel's catering services to outdoor and off property venues.
  • Communicated all requests from client prior to each event with catering staff and culinary team.
  • Maintained close relationships with clients following each event and secured repeat business.

Education

Master in Musical Arts -

University of South Florida

Bachelors of Education -

Greenville College

Skills

  • Budget development
  • Strategic account development
  • Agency 360
  • ProfitSword
  • Team leadership
  • Catering operations
  • Sales forecasting
  • Training development
  • CI/TY
  • Brand marketing
  • STR Report analysis
  • Sales presentations
  • Networking

Timeline

Director of Sales & Marketing

Renaissance New York Chelsea
07.2023 - Current

Senior Sales Manager

Renaissance New York Chelsea
09.2019 - 07.2023

Senior Catering Sales Manager

Orlando Kessler Collection - Marriott Autograph
08.2014 - 06.2019

Master in Musical Arts -

University of South Florida

Bachelors of Education -

Greenville College