Ryan Porter

As Associate Director of Creative Services, I play a pivotal role in overseeing a talented team of Sr. Creative Leads who collaborate with our brand teams to bring innovative marketing tactics to life. My primary responsibilities include coaching, upskilling, and managing the performance of my team to ensure that we consistently deliver high-quality creative solutions that align with our brand's vision and objectives.

Main areas of focus:

• Team Supervision and Collaboration
• Coaching and Upskilling
• Performance Management
• Innovation and Creativity
• Client and Stakeholder Engagement.
• Process Alignment and Improvements

Highlights:

• Lead a process improvement that included the rework of Scope Deliver creative tactic taxonomy, resulting in a 37% reduction in agency pricing line items
• Co-Lead weekly Office Hours to support operations cross-functional partners during brand planning by assisting with questions pertaining to what is in or out of scope for LMS creative
• Lead and manage a team of 9 Sr. Creative Leads, 2 Creative Leads, and 1 Designer to deliver high-quality marketing tactics aligned with brand objectives
• Coach and upskill team members through performance reviews, training sessions, and workshops.
• Collaborate with Sr. Leadership and external agencies to ensure smooth handoffs and strategic alignment.
• Drive innovation and creativity by fostering a culture of exploration and forward-thinking solutions.
• Engage with clients and stakeholders to ensure creative solutions meet business needs.

As Sr. Creative Lead at Lilly, I played a strategic and hands-on role in advancing creative operations across multiple enterprise initiatives. I partnered closely with Operations (Strategic Account Leads) and Marketers to ensure Agile backlog grooming and scope-of-work planning incorporated the Creative Services perspective. In addition, I engaged team members early in project cycles and guided progress to ensure high-quality, timely deliverables that met business objectives and customer needs.

Highlights:

• Advanced creative operations across enterprise initiatives including the Intelligent Content Ecosystem (brix)
• Led visual representation development in multiple languages and optimized A/V asset workflows
• Co-led the design and launch of LillyDirect.com, including EHR banners and email campaigns
• Supported senior leadership presentations and standardized templates for brand alignment
• Peer-coached other MCPS Creative Leads, fostering team growth and creative excellence

As Creative Lead at Lilly, I was responsible for overseeing the design and production of marketing tactics as well as supporting other Creative Services project work. Day-to-day activities included working with brands to develop tactics that were on brand strategy, partnering with brand teams to find creative solutions for reaching their targeted audiences, assigning workload to a team of designers to ensure timelines are met and workload is distributed evenly, providing creative direction to ensure tactics are kept on brand strategy and within brand guidelines.

Highlights:

• Creative Director and innovator of the KwikPen 3D modeling project. 3D models now allow us to swap out labels on KwikPens, saving hours of tedious photoshop work per photo and reducing inconsistencies
• Oversaw design and production of marketing tactics within agile framework
• Served as Creative Lead for Global and US diabetes brands, supporting localization efforts as necessary
• Managed designer workload, provided creative direction, and ensured brand consistency
• Led major initiatives including baricitinib EUA launch, Olympic Games social media
• Participated in hiring processes and leadership presentations
• Completed leadership courses: Facilitative Leader, Self Situational Leadership, Leading at Lilly

As Associate/Creative Director, my responsibilities were to deliver innovative creative and installation solutions within time and budget, to lead the creative process within the team and have a proactive collaborative relationship with account management, development team and clients. Other responsibilities included, leading site visit walkthroughs and leading presentations both internally and to clients.

Highlights:

• Creative direction and design of East Carolina (ECU) Football locker room, player lounge and meeting rooms
• Creative direction and design of ECU Football Stadium way finding package and permanent décor
• Creative direction and design of Depauw University Hall of Fame
• Creative direction and design of Wichita State Baseball facility
• Clients included NFL, American Athletic Conference, West Coast Conference, Atlanta Falcons, Los Angeles Rams, East Carolina University, Wichita State University, and Georgia State University

As Senior Art Director my responsibilities included, but were not limited to, creating conceptual ideas for marketing and advertising campaigns. Expanding those campaigns through a multitude of print and online mediums. Manage multiple projects within time and budget and communicate with printers and vendors through production. Management of the Sandbox Indy design intern program. Working and managing work across multiple National offices.

Highlights:

• Concept and development of the Indiana Soybean and Corn Livestock campaign
• Branding of two internal open house themes (Meat N' Greet, Secret Society)
• Concept and development of the Indiana Soybean Checkoff Membership campaign
• Concept and development of the Indiana Corn INfield Advantage campaign

Awards:

• 2015 Silver American Advertising Award American Advertising Federation Silver Award for McCormick self-promotion materials - Meat N' Greet Invite
• 2015 NAMA First Place Award National Agri-Marketing Association First place award for our Dow AgroSciences 'GAME ON' multi-media campaign
• 2015 NAMA Merit Award National Agri-Marketing Association 2015 Merit Award for our Dow AgroSciences 'GAME ON' retailer mailing including wall poster, duct tape and expert profile
• 2015 NAMA Merit Award National Agri-Marketing Association 2015 Merit Award for our Indiana Livestock and Corn multimedia campaign directed toward consumers: Livestock campaign

As Creative Director my responsibilities were to deliver innovative creative solutions with expertise, lead the creative process within the team, have a proactive collaborative relationship with the account management team and clients. Lead a team of designers to deliver world class graphic and installation concepts, monitor studio utilization, stick to established budgets and schedules, lead my team, yet still work collaboratively. Supervise and lead presentations both internally and to clients.

Highlights:

• Creative Director for the 2014 Men's Final Four
• Creative Director for 2014 NFL Combine
• Creative Director for the 2013 Big Ten Football Championship
• Creative Director for the 2015 Men's Final Four Logo
• Creative Director for new Purdue University Athletic Department