Ryan Roberts
Brooklyn,NY
Summary
Results-driven sales leader adept at guiding high-performing teams and implementing strategic initiatives to drive business success. Known for fostering collaborative environment and achieving measurable milestones. Frequently met and exceeded team and personal sales goals.
Overview
14
14
years of professional experience
Work History
Senior Director, Sales
Critical Mention
08.2018 - Current
- Hired, trained, onboarded BDR’s to account executive roles.
- Create and implement training programs that span the entire sales cycle from prospecting to close.
- Work on Enterprise Accounts such as Edelman, US House of Representatives, Porter Novelli, PBS, Capital One, and more to develop new business while also renewing existing business
- Work as the sales liaison to the tech team to research and implement new product features and tools depending on market trends and customer requests.
Sales Director
Critical Mention
08.2014 - 04.2018
- Consistently exceed personal sales quotas and manage a team of three Account Executives
- Manage every aspect of sale from prospecting to close with 100-125 companies annually, including large brands such as Apple, Campbells, BuzzFeed, Yelp, Dallas Cowboys and companies across the marketing, PR, and communications sectors
- Lead product demonstrations, guiding prospective clients through Critical Mention’s media monitoring SaaS tool;
- Build a comprehensive understanding of client needs to position CM product as a key resource for the achievement of their business goals
- Track client activity through Salesforce
- Apply organizational skills to schedule every day down to the hour, ensuring time is being appropriately spent prospecting, working through client list, putting together reports and pricing, and proactively building next month’s pipeline
- Reviewed, vetted, and implemented outreach software, Yesware, currently used across the company to set up cadence emails targeting specific industries and prospects across those industries.
- Attained 160% of annual quota in 2017; 140% (2016); 145% (2015); 121% (2014)
- Highest managed Account Executive performing at 110% of quota
Sales Executive
Critical Mention
08.2013 - 08.2014
- Researched, identified, and built lists of prospective clients; closed qualified new business opportunities
- Built out organized and targeted lists for members of congress and senate, a previously untapped client pool; closed 100 of these accounts while in this position
- Brought in Yelp account using timely and creative outreach tactics; reached out to VP of Communications 5 minutes after a live interview and integrated clip within report; closed $15,000 contract within the week
- Controlled sale from initial conversation, to close of business.
Assistant Manager
Enterprise Holdings
07.2011 - 08.2013
- Managed 3 downtown Manhattan locations
- Handled day to day operations of branch, managed rental accounts, marketed to prospective clients
- Worked closely with customers, excelling at sales and marketing
- 32% growth, 8% profit improvement, and 22% increase in customer service scores over both years.
Education
Bachelor of Science - Business Administration
State University of New York at Oswego
05.2011
Minor - International Business
Imperial College, London UK
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International Internship Program with Premier Prospection
12.2010
Skills
- Microsoft Word, Excel, PowerPoint, Microsoft Outlook, Adobe Acrobat, Salesforce, Yesware, Gong, Zoominfo, GovSpend
- Collaborative leadership
- Contract and vendor management
- Team management
Timeline
Senior Director, Sales
Critical Mention
08.2018 - Current
Sales Director
Critical Mention
08.2014 - 04.2018
Sales Executive
Critical Mention
08.2013 - 08.2014
Assistant Manager
Enterprise Holdings
07.2011 - 08.2013
Minor - International Business
Imperial College, London UK
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International Internship Program with Premier Prospection
Bachelor of Science - Business Administration
State University of New York at Oswego
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