Summary
Overview
Work History
Education
Skills
Accomplishments
Languages
Timeline
Generic

Ryan Salloum

Cedar Grove

Summary

Dynamic marketing strategist with hands-on experience at ISD Group, where I crafted data-driven strategies that enhanced brand engagement. Skilled in consumer insights and storytelling, I leverage curiosity and critical thinking to optimize marketing initiatives, driving impactful results in competitive landscapes. Proficient in Microsoft Excel and adept at fostering collaborative environments.

Overview

9
9
years of professional experience

Work History

Marketing Strategist Intern

ISD Group
06.2024 - 11.2024
  • Designed and implemented comprehensive marketing strategies tailored to support company expansion into new markets, including anextensively detailed and data-driven strategic framework.
  • Conducted in-depth research and competitor analysis across social media platforms (Instagram, Facebook, LinkedIn) and websites to guidedecision-making and strategic direction.
  • Collaborated with cross-functional teams to ensure marketing initiatives aligned with overarching company objectives and industrystandards.
  • Applied principles of color psychology to craft marketing approaches that enhanced audience engagement and brand resonance.
  • Analyzed market trends and social media performance data, including assessing strategies like Instagram verification, to deliver actionableinsights for optimizing brand positioning and outreach efforts.

Digital Marketing Intern

Entrepreneurial Women’s Business Center
01.2023 - 09.2023
  • Managed a portfolio of small businesses, creating tailored marketing plans based on audience needs and market research.
  • Developed and edited social media content, articles, and visual assets with a focus on engagement.
  • Coached clients on content strategy, improving their ability to make informed creative decisions.
  • Practiced storytelling through brand strategy while supporting diverse client goals.

Engineering Assistant

Stevens Institute of Technology
06.2015 - 08.2015

Collaborated on 3D-printed statue production, applying precision and teamwork to design processes.

Education

Bachelor of Science - Business Administration

University of Hartford
West Hartford, CT
12-2023

Skills

  • Research & Analysis: Consumer insights, competitor research, brand positioning, social media trends
  • Communication: Report building, visual storytelling, collaborative feedback loops
  • Quantitative & Qualitative Experience: Survey design, social listening, observational insights
  • Software: Microsoft Excel, PowerPoint, Canva, Shotcut
  • Creative Strategy: Color psychology, emotional marketing, engagement tactics
  • Soft Skills: Curiosity, attention to detail, critical thinking, adaptability, self-starter mentality

Accomplishments

    GPA: 3.08 | Dean’s List (Dec 2022), President’s List (Dec 2023)

Languages

English
Native or Bilingual
German
Elementary

Timeline

Marketing Strategist Intern

ISD Group
06.2024 - 11.2024

Digital Marketing Intern

Entrepreneurial Women’s Business Center
01.2023 - 09.2023

Engineering Assistant

Stevens Institute of Technology
06.2015 - 08.2015

Bachelor of Science - Business Administration

University of Hartford