Websites
Summary
Overview
Education
Work History
Skills
Timeline
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Ryan Schaffroth

Ryan Schaffroth

Cary,NC

Summary

Ambitious, creative individual, & STEM student, focused on delivering impactful results, with expertise in marketing and product development in the apparel and textile industries. Experience includes applying digital marketing techniques and market analysis to enhance community engagement and improve portfolio outcomes across diverse organizations. Strong blend of creative and analytical skills with hands-on exposure to technology, consumer behavior, and sustainability. Specialist in utilizing diverse software tools, such as CRM and creative applications, committed to crafting innovative strategies that boost brand visibility and flawlessly execute creative plans.

Overview

4
4
years of professional experience

Education

Bachelor of Science - Textile Product Development

North Carolina State University
Raleigh, NC
12-2025

Work History

Growth Marketing Intern

Tercera
Chicago, IL
06.2025 - Current
  • Facilitate community engagement through marketing initiatives with advisors and portfolio companies.
  • Track and analyze portfolio performance data to guide strategic decisions for investment teams.
  • Research cloud ecosystems and emerging market trends to inform investment strategies.

VP of Mentorship

Kids Who Give Non-Profit
Raleigh, NC
09.2024 - Current
  • Guide board members in developing essential real-world and college-readiness skills, including proper email etiquette, resume writing, and conducting business meetings.
  • Honed leadership and coaching abilities through mentoring and skill development initiatives
  • Gained hands-on experience in marketing and developing social media strategy, focusing on Facebook to reach parents interest in community engagement opportunities for children
  • Leading a merchandise development project, creating products appealing to the teen demographic
  • Collaborate with other board members to expand the non-profit’s reach and impact in the community

Freelancer & Social Media Coordinator

Vanilla Print, Inc & Modern Posh
Cary, NC
05.2021 - Current
  • Produced designs and patterns using Adobe Illustrator, Photoshop, and Procreate.
  • Developed unique design products and prepared final files for national brands like Shutterfly and Walmart.
  • Created original illustrations for stationery and product designs valued over $100,000.
  • Managed social media marketing platforms, achieving a 20% increase in sales.
  • Delivered impactful presentations to top-level retail buyers and executives for new business development.
  • Featured in industry publications such as Gift Shop Magazine and Stationery Trends Magazine.

Corporate Marketing & Merchandising Intern

Caterpillar, Inc.
Peoria, IL
05.2024 - 08.2024
  • Optimized cat.com merchandise landing page through collaboration with marketing technology and data teams.
  • Utilized Excel to analyze over 25,000 customer product feedback responses and generated actionable reports. Recommended effective marketing strategies derived from comprehensive consumer feedback analysis.
  • Facilitated collection of extensive SKU data and product images across 83 licensees.
  • Crafted detailed data presentation supporting expansive product rationalization directed by company executives.
  • Produced comparison report on greenwashing versus sustainable brands. Outlined strategies for enhancing brand alignment with sustainability goals.

Skills

  • Market analysis & trend forecasting
  • Product development & project management
  • Digital marketing strategy
  • Adobe Illustrator
  • Creative problem solving
  • Team collaboration & leadership
  • Sustainability in fashion and business

Timeline

Growth Marketing Intern

Tercera
06.2025 - Current

VP of Mentorship

Kids Who Give Non-Profit
09.2024 - Current

Corporate Marketing & Merchandising Intern

Caterpillar, Inc.
05.2024 - 08.2024

Freelancer & Social Media Coordinator

Vanilla Print, Inc & Modern Posh
05.2021 - Current

Bachelor of Science - Textile Product Development

North Carolina State University

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