Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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Ryan Seger

Chrisney,IN

Summary

Results-driven sales professional with proven expertise in strategic planning, client relationship management, and revenue growth. Adept at leading high-performing teams and fostering collaboration to meet and exceed targets in dynamic environments. Strong communicator with knack for analyzing market trends and implementing effective sales strategies. Known for adaptability and reliability, ensuring seamless operations and continuous improvement.

Overview

24
24
years of professional experience

Work History

Team Leader – Store Sales

Tractor Supply Company
07.2023 - Current
  • Lead Store team and Team Members in GURA sales
  • Coach team members on selling skills and how to engage with customers
  • Drive GURA sales tactics to team members to increase store scores and store sales
  • Implementing a ONE team mentality within the store so everyone understands we all win together

National Sales Manager – Big Box Builder National Accounts

Whirlpool Corporation
06.2023 - 03.2024
  • Lead Whirlpool & Best Buy Sales & Ops teams to establish procedures to ensure sustainable sales growth
  • Establish a relationship with Best Buy Vertical leaders to grow BOS within untapped Best Buy business
  • Drive national One Team approach working between field sales team & Big Box builder
  • Create and conducted start-up meetings with Costco as they established their Builder sales strategy
  • Direct internal teams working with Menards and instituting their Builder Industry sales strategy
  • Analyze data to formulate sales, logistics, and forecast strategies for strong sales and inventory health
  • Create and conduct trade customer sales training to increase close rates & sales increase

Western Regional Sales Manager – National Accounts Ferguson/Build.com/ACD Strategy

Whirlpool Corporation
04.2013 - 05.2023
  • Manage Ferguson business of $200mil in 2022 & Build.com business of $46mil
  • Led initiative to create a meaningful Strategic program for distributors nationally
  • Lead a team of 33 Sales Reps calling on local Ferguson branches
  • Drive national account strategy to local Sales Reps
  • Created and conducted new hire training with a focus on the building industry as part of Whirlpool’s National Bootcamp
  • Onboard new hires, consistently coaching of support teams, & mentoring new employees
  • Manage P&L for my region to keep costs down, and manage investments for ROI while increasing sales.
  • Negotiate Pricing to maximize sales and profits with National Accounts both direct and indirect.
  • Created and implemented floor merchandising, sales training, and marketing plans.
  • Lead internal cross-functional partners to improve logistical concerns and increase shipments.

Market Manager/ Contract Account Manager

Whirlpool Corporation
02.2005 - 03.2013
  • Use Strategic Selling to find leads, cold calls, and close new business of approximately $12.6 million.
  • Negotiate pricing in the market to maximize sales and profits
  • Achieve increased sales year over year in the Las Vegas market where home starts were declining at 50%
  • Create and implement floor merchandising, sales training, and marketing plans.
  • Lead team of Account Managers to create and implement outside salesperson training for our distributors
  • Develop strong relationships and trust with accounts to increase BOF and BOS

hh Gregg Market Specialist/Contract Support Representative

Whirlpool Corporation
02.2003 - 02.2005
  • Work with hh Gregg Corporate buying programs taught me to negotiate and implement pricing programs.
  • Manage and lead the sales team to increase sell-through with hh Gregg while managing costs.
  • Training hh Gregg stores strengthened my communication and training skills.
  • Manage Field Reps calling on hh Gregg stores in every market enhanced my teamwork and managerial skills.
  • Developed training for all store associates around the country enhanced my training and leadership skills.
  • Worked with internal cross-functional internal teams including the order team, parts team, supply chain, etc

Market Brand Representative

Whirlpool Corporation
10.2001 - 01.2003
  • Training sales associates in my retail accounts helped increase my training skills.
  • Gained sales experience selling associates on Whirlpool products enhanced my sales skills.

Education

BS - Business, Marketing, Psychology

Indiana University
Bloomington, IN
05.2001

Skills

  • Teamwork and collaboration
  • Problem-solving
  • Coaching and mentoring
  • Relationship building
  • Process improvement
  • SMART goals
  • Sales expertise
  • Goals and performance
  • New business development
  • National account management

Accomplishments

  • 2023-01-01, Requested by Whirlpool to take on a Big Box Pro sales area that is seen as new grounds. Grew 270%
  • 2021-01-01, Build.com Business up 62%
  • 2021-01-01, Ferguson achieved a 31% Direct Contribution Margin increase YoY
  • 2020-01-01, Grew Build.com Business by 103% doubling our business and grew Balance of Sale by 8%
  • 2020-01-01, Completed 16 Harvard Management online courses focused on Sales Leadership, Management, & Business Planning
  • 2020-01-01, Completed Franklin Covey Sales Seminar named 'The 4 Disciplines of Execution'
  • 2020-01-01, Winner’s Circle Finalist & Outstanding Contributor Rating

Timeline

Team Leader – Store Sales

Tractor Supply Company
07.2023 - Current

National Sales Manager – Big Box Builder National Accounts

Whirlpool Corporation
06.2023 - 03.2024

Western Regional Sales Manager – National Accounts Ferguson/Build.com/ACD Strategy

Whirlpool Corporation
04.2013 - 05.2023

Market Manager/ Contract Account Manager

Whirlpool Corporation
02.2005 - 03.2013

hh Gregg Market Specialist/Contract Support Representative

Whirlpool Corporation
02.2003 - 02.2005

Market Brand Representative

Whirlpool Corporation
10.2001 - 01.2003

BS - Business, Marketing, Psychology

Indiana University