Ryan Seidel
Rockford,MI
Summary
Visionary and results-driven Director of Operations with over 15 years of experience leading multi-location teams, scaling operations, and driving strategic growth in the commercial tire industry. Proven ability to oversee large teams, optimize profitability, and lead major expansion efforts through acquisitions and operational excellence. Trusted advisor to executive leadership, with a strong track record in vendor negotiations, workflow improvement, and customer engagement.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Director of Operations
Wonderland Tire
Byron Center, MI
01.2023 - Current
- Lead a cross-functional team of 7 managers overseeing 276 employees across 7 states
- Accountable for overall company profitability, expansion, and strategic planning
- Direct all major functions including new store acquisition, safety and training, hiring, and KPI development
- Oversee pricing strategy, vendor negotiations, internal software development, and go-to-market planning
- Cultivate high-level customer relationships and drive operational improvements across divisions
Operations Manager
Wonderland Tire
Byron Center, MI
01.2017 - 01.2023
- Managed multi-location operations with full P&L ownership
- Led training programs, workflow optimization, and vendor relationships
- Supported leadership during periods of growth and change
Operations Manager
Meekhof Tire
Grand Rapids, MI
01.2012 - 01.2017
- Directed HR, training, and operational execution for multiple locations
- Spearheaded new store development and internal audit procedures
- Managed inventory, tools, and equipment across all sites
Center Manager
TCI Commercial Division
Perrysburg, OH
01.2009 - 01.2012
- Managed day-to-day operations, profitability, and team performance
- Oversaw hiring, training, and inventory systems
- Built customer relationships and ensured high service standards
Skills
- Executive leadership and team development
- Multi-site operations management
- P&L responsibility and strategic planning
- New store acquisition and expansion
- Vendor and supplier negotiation
- KPI benchmarking and performance management
- Safety and compliance programs
- HR management and employee training
- Workflow optimization and systems development
- Customer relationship management
- Project management
- Financial analysis
- Vendor negotiation
Awards
Top Shop of the Year – Tire Dealer Magazine, 2009, MCSN Dealer of the Year, 2013, Dealer of the Year – Modern Tire Dealer Magazine, 2024, Successfully led 16 company acquisitions, driving regional expansion, Generated $16M+ in additional sales through growth initiatives, Reduced employee expense as a % of sales from 48% to 37%
Certification
- Dale Carnegie Leadership Training Graduate
- TEA Leadership Course Completion
- TIA Certified Instructor – Commercial Tire Service (CTS)
Timeline
Director of Operations
Wonderland Tire
01.2023 - Current
Operations Manager
Wonderland Tire
01.2017 - 01.2023
Operations Manager
Meekhof Tire
01.2012 - 01.2017
Center Manager
TCI Commercial Division
01.2009 - 01.2012
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