Ryan Shelburne
Lubbock,Texas
Summary
Account Executive with over 15 years of dynamic experience in account management, business development, sales, and marketing with a proven track record of building relationships with clients through strategic, data-led solutions delivered with exceptional customer service.
Overview
15
15
years of professional experience
Work History
Account Executive
Buxton
03.2021 - 04.2023
- Owned full sales cycle from prospecting through close of SaaS consumer analytics platform sales to destination marketing organization, convention and visitors bureaus, and economic development organizations
- Managed accounts of multiple partners to maintain engagement and guide implementation of platform
- Built and delivered custom analysis presentations highlighting insights and compelling intelligence to drive data-led decisions in marketing clients' communities
- Surpassed annual goal of net-new clients in 6 months and doubled first-year revenue in 2022
- Collaborated with internal departments to develop custom solutions for complex projects
Content Coordinator
Visit Lubbock & LEDA
02.2017 - 01.2021
- Created compelling content to attract visitors and businesses to Lubbock.
- Increased video content 182% with 5.5M views and 1.5M engagements across all channels, developed and produced business focused-podcast, and collaborated on award-winning campaigns
- Managed redesign of LEDA website improving user experience and increasing users by, pageviews by 154%, and decreased bounce rate by 71%
- Built relationships with local partners and tourism industry professionals nationwide
Account Manager & Team Lead
Evolve Edits - Salvatore Cincotta & Co
11.2013 - 09.2016
- Built and strengthened long-lasting client relationships with exemplary communication and quality control oversight
- Led team of 25 creative professionals to deliver high-quality services on time and on budget
- Developed new lines of business to upsell to new and existing clients
Account Manager
Brandglue
10.2012 - 10.2013
- Responsible for strategy, content creation, and data analysis on social channels of multiple Fortune 500 companies
- Increased Quicken's Facebook audience 500% with single two-week campaign
Account Manager
Revolution Imaging & Design
08.2008 - 09.2010
- Instrumental in launching business and developing go-to-market strategy as first hire of start-up
- Implemented project management software and developed processes to deliver superior customer service
Education
Bachelor of Science - Communications
Harding University
Searcy, AR05.2008
Skills
- Excellent verbal and written communication
- Exemplary presentation skills both in person and in virtual settings
- Building strong relationships internally and with clients
- Discovery of client needs
- Connecting data to business strategy
- Quick learner, nimble, and adaptable
- Collaborative with departments and partners
- Hands-on customer support
- Data analytics platforms
- Standard office productivity tools
- Project management software
Timeline
Account Executive
Buxton
03.2021 - 04.2023
Content Coordinator
Visit Lubbock & LEDA
02.2017 - 01.2021
Account Manager & Team Lead
Evolve Edits - Salvatore Cincotta & Co
11.2013 - 09.2016
Account Manager
Brandglue
10.2012 - 10.2013
Account Manager
Revolution Imaging & Design
08.2008 - 09.2010
Bachelor of Science - Communications
Harding University
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