Ryan Smat
Naperville,IL
Summary
Dynamic Key Account Manager with a proven track record at Adidas, adept in strategic account planning and cross-functional collaboration. Excelled in driving significant sales growth over multiple years. Recognized for leadership and building senior-level relationships, leveraging market analysis and business negotiation skills to exceed performance targets.
Overview
14
14
years of professional experience
Work History
Key Account Manager - Kohls Footwear
Adidas
06.2022 - Current
- P&L ownership, managing R&A budgets to maximize net sales growth for the month, quarter, and year; achieving +/- 5% of forecasts.
- Responsible for developing strategic growth plans in partnership with Kohl's. Leading to exceeding 2024 targets and forecasted greater than 30% growth in 2025.
- Analyzed sales and customer data to identify trends and opportunities for increased profitability.
- Utilize expert knowledge of market and industry trends, leveraging insights to influence business.
- Lead all digital initiatives developed for Kohls, implementing global tools and projects to maximize the digital capabilities at account.
Key Account Manager - Digital /// JD Group
Adidas
08.2020 - 06.2022
- Utilized regional and digital insights to lead a successful go-to-market strategy for a new key franchise with the account, which achieved #1 results across the company.
- Piloted Digital KAM role for JD Business, working cross-functionally with local digital stakeholders as well as global to develop a roadmap to scale role across the company. The role was scaled to all top key accounts.
- Aligned with accounts on KPIs to improve business and brand performance across all digital categories.
Key Account Manager - Lids/Finish Line/Eastbay
Adidas
01.2018 - 08.2020
- .Developed and implemented marketing program, leading to increased digital awareness, exceeding program goals of conversion, and increased sales
- Applied in-depth knowledge and proactive application of the adidas strategy across categories at accounts.
- Continuously monitored sell-out and backlog to ensure reliable and cost-effective supply to customers.
Sales Representative
Adidas
01.2016 - 01.2018
- Managed launch of channels 6th largest account increasing sales volume by 24%
- Territory growth of 17% in 2017 and 37% in 2016, exceeding targets each year.
- Created and implemented new ordering process for key accounts leading to an increase in sales and more efficient ordering process.
- Account base consists of moderate department stores, regional sporting goods, family footwear and independent retailers, with multiple accounts consisting of 70 store locations.
Field Marketing Representative
Mizuno USA Inc.
07.2012 - 01.2016
- Awarded Running Brand Specialist of the Year 2014.
- Won National Sales contest in 2014 by implementing creative in-store promotions and developing productive relationships across accounts to increase sell-through
- Built strong relationships with owners, buyers, managers, and staff, increasing market share with my 90+ accounts in territory including Wisconsin, Illinois, and NW Indiana
Customer Support Specialist - Running Division
Mizuno USA Inc.
03.2011 - 08.2012
- Developed new procedures with JD Edwards to create a more efficient system saving more than a minute in call time procedures allowing for more time spent working with accounts
- Provided assistance to sales reps with account facing order book management.
- Multitasked to handle diverse customer needs prioritizing tasks to keep up with challenging deadlines.
Education
MBA - Business Administration
University of Illinois
Champaign, IL02.2019
Masters Certificate in Digital Audience Strategy - Digital Media
Arizona State University
Tempe, AZ03.2022
Bachelor of Science - Sports Marketing And Administration
Indiana University Bloomington
Bloomington, IN03.2010
Skills
- Strategic Account Planning
- Budget Ownership
- Business Negotiation
- Cross-Functional Collaboration
- Senior Level Relationship Building
- Leadership
- Market Analysis
- Trust Building
- Complex Sales
- High-impact proposal presentation
- Account performance analysis
Timeline
Key Account Manager - Kohls Footwear
Adidas
06.2022 - Current
Key Account Manager - Digital /// JD Group
Adidas
08.2020 - 06.2022
Key Account Manager - Lids/Finish Line/Eastbay
Adidas
01.2018 - 08.2020
Sales Representative
Adidas
01.2016 - 01.2018
Field Marketing Representative
Mizuno USA Inc.
07.2012 - 01.2016
Customer Support Specialist - Running Division
Mizuno USA Inc.
03.2011 - 08.2012
MBA - Business Administration
University of Illinois
Masters Certificate in Digital Audience Strategy - Digital Media
Arizona State University
Bachelor of Science - Sports Marketing And Administration
Indiana University Bloomington
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