Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Work Availability
Quote
Timeline
BusinessAnalyst
Ryan Sonnenberg

Ryan Sonnenberg

Austin,TX

Summary

Creative marketing and operations director well-educated in web-based advertising, data analysis and publication marketing. Highly-motivated visionary with 10 years of experience in developing highly successful and award-winning marketing programs and advertising campaigns. High-achiever with moral character and integrity recognized for utilizing diverse marketing methods and tactics.

Achievements include supporting $15M in product inventory with strategic and innovative marketing plans to drive sales and penetration. Well-versed in team, thought and project leadership. Exceptional relationship builder and problem-solver.

Servant leader eager to lead and grow organizations. Skilled in strategic planning, problem-solving, and communication with good understanding of business principles, project management and team leadership. Collaborative with relentless work ethic.

Overview

8
8
years of professional experience
1
1
Certification

Work History

Chief Operating Officer

Letterpress PLAY
06.2022 - 01.2023
  • Refined organizational structure to consolidate, streamline and delineate necessary functions.
  • Focused on bringing my historical technology understanding to build this business into a powerhouse of e-commerce
  • Developed quarterly business plans to evaluate cost projections.
  • Collaborated with the Founder and and HR Director to develop and implement recommendations for service improvement.
  • Led operational oversight and budgetary supervision for 3 Retail and Manufacturing locations.
  • Oversaw operations and coordinated with managers to increase quarterly profits by 76%.

Expert Advisor, New Ventures

SAP.iO
10.2021 - 06.2022
  • Maintained and managed existing accounts by performing oversight and growth discussions.
  • Created detailed roadmaps of action items and project goals and generated reports to inform budgeting and planning.
  • Supported venture businesses with business analysis, documentation and data modeling.
  • Supports portfolio teams with Go-to-Market strategy planning, Sets Market-building & demand generation strategies for the group, and executes strategically important campaigns and programs
  • Liaised with customers, management and sales teams to better understand customer needs and recommend appropriate solutions.
  • Authored detailed work plans to meet business priorities and deadlines.
  • Supports account planning & direct account engagement as needed, primarily for the North America region.
  • Took detailed notes and kept records of program and performance progress, education initiatives and leadership.
  • Contributed to marketing and awareness campaigns to grow customer base.
  • Boosted success of venture organizations by improving performance, motivation, job satisfaction, hiring practices, training programs and management systems.

Digital Marketing Strategist

SAP
04.2018 - 10.2021
  • Measured and evaluated brand digital performance to present weekly findings to management.
  • Led projects to redesign social media pages, diversify strategies and revitalize social media presence.
  • Monitored online trends, conversations and innovations to optimize strategies.
  • Coordinated International video shoots on five continents around the world, including executive stories in Portugal, Japan, Canada, and Germany.
  • Led 50-person cross-departmental staff to develop and execute all digital and social marketing initiatives.
  • Conducted user interviews, user testing and analyzed existing applications analytics to determine gaps in marketing content.
  • Every day, I focus on executive communications and strategic marketing communications projects
  • This includes planning, development and execution of communications that support the Executive Board of SAP, Global Partner Organization, Global Partner Marketing, Office of the President, as well as the Office of the CMO
  • Drove $9M in revenue through new video and storytelling advertising innovations in 2019.
  • Created customized marketing materials to increase product awareness.
  • Coordinated with social media, public relations and other teams to execute global events.
  • Strengthened brand communication with in-depth analyses of competitors, market and economic changes.
  • Maximized advertising efforts by developing content for media relations, corporate communications and social media posts.
  • Expert user of Buffer, Hootsuite and Sprout Social to identify behavioral patterns and trends in data.

Marketer

SAP America, Inc
04.2015 - 04.2018
  • Identified appropriate marketing channels and target customers for campaigns.
  • Developed campaigns and specific marketing strategies for clients.
  • Coordinated with social media, public relations and other teams to execute product introductions.
  • Wrote engaging and successful marketing, advertising and website copy.
  • Conducted research to analyze customers' behavior, preferences, and purchasing habits.
  • Tracked various product sales and costs by analyzing and entering sales, business data and expenses.
  • Created documentation outlining research findings for use by project managers, customers and other marketing staff to make accurate decisions about future plans.
  • Collaborated with sales team to increase brand awareness and enhance business development by building and maintaining relationships with over 200 key accounts.
  • Completed in-depth reviews of market conditions and customer preferences for software products.
  • Maintained high level of understanding of industry standards and trends.
  • Increased business growth outcomes by effectively collaborating with sales, service and financial departments.
  • Used Sprout Social to create and provide marketing materials and production timelines for clients.
  • Created digital media kits for high profile projects.
  • Planned marketing initiatives and leveraged referral networks to promote business development.

Education

Bachelor of Science - Urban Planning

University of Arizona
Tucson, AZ
08.2013

Skills

  • Skills & Abilities
  • Contract Negotiation
  • Advertising Initiatives
  • Operations Administration
  • Business Management Principles
  • Vendor Management
  • Design Oversight
  • Thought Leadership
  • Public Relations
  • Digital Content Development
  • Story Production
  • Social Media Management
  • Google AdWords
  • Cross-Functional Collaboration

Accomplishments

  • Managed Award-Winning Social Media Activation for SAP’s first ever South-by-Southwest (SXSW) house
  • Collaborated with team of 200 in the development of SAP's Global Partner Summit showcase including building high-performing brand advertising and activations on-stage.
  • Achieved First On-Site Live Streams by introducing StreamYard and Vimeo for live filming tasks.
  • Collaborated with team of 50 in the development of video assets that yields an average of 10,000+ views per show.
  • Created new global employee social media ambassador program.
  • Worked on Executive-Level Projects and Cross-Company Brand Partnerships
  • Received “Finny Award in 2018” for our #LifeAt Video Series.

Certification

  • Certified Digital Marketing Professional, Digital Marketing Institute - February, 2021
  • Professional Certified Marketer, American Marketing Association - February, 2021

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse

Quote

When people talk, listen completely. Don’t be thinking what you’re going to say. Most people never listen.
Ernest Hemingway

Timeline

Chief Operating Officer

Letterpress PLAY
06.2022 - 01.2023

Expert Advisor, New Ventures

SAP.iO
10.2021 - 06.2022

Digital Marketing Strategist

SAP
04.2018 - 10.2021

Marketer

SAP America, Inc
04.2015 - 04.2018

Bachelor of Science - Urban Planning

University of Arizona

Similar Profiles

CREATE PROFILE
Ryan Sonnenberg