Ryan Stainer
Summary
Marketing and product manager with 10+ years of experience delivering successful results, including leveraging consumer insights and data to drive strategy, product development, and marketing campaigns.
Overview
12
12
years of professional experience
Work History
Marketing Lead
Citibank, N.A.
09.2022 - Current
- Leads strategic development and execution of customer engagement marketing programs, reaching over 11MM customers and generating $350MM in sales exceeding year-over-year forecasts by 25%
- Manages $30MM budget, optimizing expense of customer marketing offers through partnering with Analytics to save 15% reduction in costs while maintaining program performance
- Leading the expansion of two marketing programs, scaling from one partner to four, through strategic collaboration with cross-functional teams to leverage best practices and drive incremental sales growth
- Conceptualized and developed new pivotal product feature within rewards platform leveraging data and consumer insights to drive incremental customer engagement
- Researched new marketing offer with Consumer Insights team to gain valuable insights on creative messaging improving customer activations and driving incremental sales by 10% over forecast
- Influences Leadership team to make financial and strategic investments for marketing plan prioritization through presenting strategy testing opportunities, channel optimization, and creative testing results
Marketing Lead
Citibank, N.A.
12.2019 - 08.2022
- Managed one direct report in partner-facing role driving the develop and execution of acquisition and lifecycle marketing strategies
- Orchestrated the development of annual marketing plans for four strategic partners, meticulously outlining channel selection, campaign cadence, and budget allocation to optimize ROI and driving 30% year-over-year acquisition growth with $3.5MM budget
- Launched several new digital channels increasing both product awareness and new acquisitions improving overall search engine optimization
- Utilized data-driven insights in partnership with analytics team to optimize marketing campaign performance, resulting in a substantial $5MM increase in sales revenue over initial forecast
Product Manager, Product Strategy and Management
Health Care Services Corporation (Blue Cross and Blue Shield of Illinois)
10.2018 - 12.2019
- Oversaw several consumer-facing products through managing program acquisition performance, technical projects, marketing collateral, and strategic roadmap
- Spearheaded strategic project with outside vendor to build and improve digital experience for customers by determining overall strategy, sizing work scope, writing user stories and working with technology teams
- Increased network program membership by 25% year-over-year through developing internal and external marketing collateral leading to stronger engagement, higher retention, and more new enrollments
Marketing Senior Associate, Products and Innovation
Discover Financial Services
01.2016 - 09.2018
- Managed portfolio of credit card benefits marketing with an annual budget of $15MM
- Executed multiple cross-functional strategic initiatives to save the company $7MM by gathering data analytics and presenting to Senior Leadership to influence internal cost-savings measures
- Researched and developed digital product enhancements for re-launch of benefit utilizing new technology
Marketing Associate, Marketing Leadership Program
Discover Financial Services
07.2013 - 12.2014
- Graduated 18-month Marketing Leadership Program designed to develop marketing skills and financial services knowledge
- Assisted in the launch of two top company initiatives including new Secured Credit Card product and Free FICO benefit
Account Executive, Advertising
Discover Financial Services
11.2012 - 07.2013
- Managed timelines, project parameters, and creative for digital and direct marketing campaigns
Education
Bachelor of Science - Honors Integrated Marketing
DePaul University
Chicago, ILSkills
- Content Creation
- Product Development
- Project Management
- Strategic Planning
- Budgeting and Forecasting
- Consumer Insights
Timeline
Marketing Lead
Citibank, N.A.
09.2022 - Current
Marketing Lead
Citibank, N.A.
12.2019 - 08.2022
Product Manager, Product Strategy and Management
Health Care Services Corporation (Blue Cross and Blue Shield of Illinois)
10.2018 - 12.2019
Marketing Senior Associate, Products and Innovation
Discover Financial Services
01.2016 - 09.2018
Marketing Associate, Marketing Leadership Program
Discover Financial Services
07.2013 - 12.2014
Account Executive, Advertising
Discover Financial Services
11.2012 - 07.2013
Bachelor of Science - Honors Integrated Marketing
DePaul University
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