Dynamic Account Manager with extensive experience at Ipsos, excelling in client relationship building and data analytics. Proven track record in managing brand health tracking projects, delivering impactful reports, and enhancing campaign execution. Skilled in utilizing AI tools and proficient in Excel, driving strategic insights for Fortune 500 clients.
Manage all communications between internal teams and vendors for projects. Populate, quality check, write headlines, deliver reports for tracking studies as well as adhoc studies. Worked with various clients from sectors including Fortune 500, tech, pharmaceutical, etc.
Manage all communications between internal teams and vendors for projects. Populate, quality check, write headlines, deliver reports for tracking studies as well as adhoc studies. Worked with various clients from sectors including Fortune 500, tech, pharmaceutical, etc.
Use business KPIs to help the leadership understand impacts of new marketing initiatives.
I create reports on LensCrafters, Sunglasses Hut, and Target Opticals data, using APT a test and learn system, to show how certain tests are working for test stores against control stores and a base period.
Using the program Periscope I extracted data from our data warehouse using SQL and formulated high level KPI's weekly to help see the trajectory of the start-up. Specifically, wrote queries to see what ads had better click-through rates and how the users interacted with our software.