Summary
Overview
Work History
Education
Skills
Certification
Software
Timeline
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Ryan Vandehey

Ryan Vandehey

SEO | Sr. Website Optimization Specialist
New Berlin,Wisconsin

Summary

A seasoned professional with a comprehensive background in digital marketing, SEO, and web development, excels in optimizing online visibility and driving business growth. Demonstrated ability to leverage cutting-edge tools and techniques to tackle complex technical challenges, enhancing website performance and increasing organic traffic. Armed with a degree in history and a diverse set of skills including analytical thinking, effective communication, and problem-solving, brings a unique perspective to every project. Eager to apply expertise and contribute to the success of dynamic teams, committed to delivering exceptional results in every endeavor.

Overview

6
6
years of professional experience
5
5
years of post-secondary education
7
7
Certificates

Work History

Senior Website Optimization Specialist

Cars Commerce
Chicago, IL
11.2023 - Current
  • Coordinate with cross-functional teams to identify process gaps, develop solutions, and facilitate task transfer and training for more efficient processes and time efficiencies.
  • Redevelop website landing pages to match chosen templates, ensuring responsive design with CSS.
  • Optimize Indexation settings, taxonomies, alt text, and images to maximize new or migrated domain SEO growth.
  • Troubleshoot, develop, and test structured data (SCHEMA) for Rich Results.
    Plan and set up redirect maps to ensure successful content migration while maintaining SEO Authority.
  • Write, upload via FTP (ssh), and test 301 redirects in Apache .htaccess files, eliminating 404s.
    Create domain plan strategies for multi-domain dealership groups.
  • Utilize Google Search Console (GA4) to review website health, submit XML sitemaps, and optimize functionality.
    Complete variety of support tickets in Salesforce, Jira, and Wrike.
  • Engage in personal education covering current and emerging SEO strategies.
    Collaborate closely with Project Managers and development teams within Production and in Scrum meetings to meet deadlines and fulfill client requests.
  • Provide support to leadership with interview assistance, new hire training, and queue management.
  • Support team members and conduct weekly spot checks of task work for quality and best practices.

Technical SEO Team Lead

Launch Digital Marketing
Naperville, IL
04.2023 - 05.2024


Launch Digital Marketing, a Chicago-based digital marketing agency, specializes in helping businesses grow their online customer base.

  • Responsibilities include: Technical SEO, indexation settings, taxonomies, canonicalization, alt text, website structure, domain strategy, descriptions, title tags, schema, domain planning, 301 redirects, site auditing, Google Search Console (GSC) and Bing Webmaster Tools (BWMT) setup, SSL testing, WordPress setup, local SEO, Google Business Profile optimization, documentation, process optimization, research of SEO best practices, and team alignment.
  • Lead team training exercises, participate in client support and kickoff calls to ensure custom requirements are met and to plan SEO strategy.

Website Optimization Specialist

Dealer Inspire
Chicago, IL
04.2022 - 11.2023
  • Review and confirm that client data gathered is accurate and complete; update within WordPress and other systems
  • Optimize Indexation settings, taxonomies, and images to maximize SEO growth
  • Troubleshoot, create and test structured data (SCHEMA) for Rich Results
  • Plan and set up redirect maps to ensure successful content migration
  • Write, upload via FTP, and test 301 redirects for Apache htaccess, eliminating 404s and preserving SEO authority
  • Create domain plans to ensure every client utilizes their strongest domain
  • Work within Google Search Console (GA4) to review website health, XML sitemaps, and optimize functionality
  • Complete variety of structured data, redirect, and domain change support tickets
  • Work closely with Project Managers and development teams within Production to meet deadlines and complete client requests
  • Identify opportunities to improve upon current internal processes
  • Maintain awareness of other teams within Production and their contributions toward client website success.

Sales Development Representative

Verbit.ai
08.2021 - 04.2022
  • Built consistent inbound/outbound sales pipeline daily to hit and exceed expectations utilizing: Personalized email, phone calls, Zoom meetings, and LinkedIn messaging outreach
  • Created rapport with Entrepreneurs, C-Suite Executives, DEI Professionals, Consultants, and business owners to solve problems pertaining to accessibility both internally and externally, by building solutions with AI technology and API products
  • Learned inbound and outbound marketing tactics to build use cases, solutions, and qualifications in corporate sales development vertical
  • Relayed market insights and competitor data that helped bolster company's funding revenue in Q4 2021 and Q1 2022, resulting in 20% base salary raise
  • Utilized and demo-tested many innovative marketing and sales technologies including: Zoominfo, SalesNav, Chilipiper, Gong.io, Orum, Hubspot, Sendoso, Lavender.ai, BombBomb
  • Verbit's SMART transcription and captioning solutions harness power of artificial and human intelligence to generate the most detailed speech-to-text files: providing over 99% accuracy, record-breaking speed, and on-demand CART services (real-time captioning).

Field Support Specialist

Snap-on Incorporated
05.2015 - 09.2017
  • Provided logistic and operational support to Franchise Owners and Regional Managers in North Central Region (IL, IN, WI, MI, MO)
  • Identified target customer locations within planned territory and implemented sustainable relationships to update sales routes through physical data collection
  • Assisted company stores and franchisee owners with compliant inventory itemization, product returns, and balanced closing accounts.

Education

Bachelor of Arts - BA in History - History

University of Wisconsin-Parkside
Kenosha, WI
09.2016 - 05.2021

Business Administration

Maranatha Baptist University
Watertown, WI
08.2015 - 05.2016

Skills

Effective Communication

Certification

On-Page and Technical SEO: A Semrush Deep Dive, Semrush, 10/01/23, static.semrush.com/academy/certificates/...

Software

Semrush

Salesforce

Wordpress

Google Analytics and Search Console

Screaming Frog

Timeline

Senior Website Optimization Specialist

Cars Commerce
11.2023 - Current

Technical SEO Team Lead

Launch Digital Marketing
04.2023 - 05.2024

Intro to PHP

02-2023

Intro to Javascript

02-2023

Learn CSS

09-2022

Learn HTML

09-2022

Website Optimization Specialist

Dealer Inspire
04.2022 - 11.2023

Zoominfo

02-2022

Sales Development Representative

Verbit.ai
08.2021 - 04.2022

Bachelor of Arts - BA in History - History

University of Wisconsin-Parkside
09.2016 - 05.2021

Business Administration

Maranatha Baptist University
08.2015 - 05.2016

Field Support Specialist

Snap-on Incorporated
05.2015 - 09.2017
Ryan VandeheySEO | Sr. Website Optimization Specialist