Ryan Van Wagenen
SANDY,UT
Summary
Strategic revenue management leader with over 10 years of experience optimizing yield, occupancy, and NOI in self-storage and multifamily sectors. Expertise in market segmentation, channel pricing, and forecasting informs tactical pricing and lease structures. Skilled at leveraging market insights to enhance asset performance, increase realized rent, and minimize churn.
Overview
11
11
years of professional experience
Work History
Pricing Coordinator
Merrimak Capital
Salt Lake City, Utah
10.2024 - Current
- Lead deal-level pricing and underwriting for 10–15 multi-million-dollar proposals weekly; model rent-roll and sensitivity to align transaction economics with asset targets and portfolio IRR.
- Produce scenario forecasts and portfolio impact analyses to support acquisition/disposition decisions and optimize capital deployment.
- Coordinate with Asset Management and Risk to translate corporate revenue targets into property-level rate plans and leasing strategies.
Revenue Management Associate
Madison Capital Group
Charlotte, North Carolina
05.2022 - 04.2023
- Implemented segmentation-driven rate plans that increased realized rates by 15% while maintaining retention through targeted lease terms and concession control.
- Built A/B testing framework for promotional offers and acquisition funnels, improving conversion by 5% and reducing cost-per-lease.
- Delivered weekly and monthly revenue forecasts, variance analysis, and executive summaries to guide portfolio-level leasing cadence and spend allocation.
Senior Revenue Manager
Baco Properties
San Francisco, California
08.2020 - 04.2022
- Owned portfolio revenue program, driving a 6% revenue uplift via coordinated pricing cadence, channel optimization, and targeted promotions.
- Designed and deployed Domo dashboards to surface occupancy, pace, and realized rate KPIs by market and property, enabling proactive yield management.
- Partnered with marketing and property operations to synchronize campaigns, renewal strategies, and move-in incentives to minimize vacancy loss and improve turn velocity.
Revenue Analyst
Extra Space Storage
Cottonwood Heights, Utah
11.2015 - 07.2020
- Piloted channel pricing experiments and concession rules, generating 10%+ incremental revenue and establishing standardized enterprise best practices.
- Managed regional pricing across Atlantic and Northeast markets, driving 5% YoY revenue growth and 12% increase in customer conversion through competitive pricing and online merchandising.
- Applied behavioral analytics to refine rate fences and retention offers, enhancing online engagement by 15% and extending average length of stay.
Education
Bachelor of Arts - Econometrics And Quantitative Economics
Westminster University
Salt Lake City07-2013
Skills
- Pricing strategy
- Yield management
- Occupancy optimization
- Channel and OTA pricing
- Market analysis
- Forecasting modeling
- Elasticity modeling
- Concession strategy
- Experimentation and A/B testing
- Business intelligence
- Advanced Excel proficiency
- Asset management collaboration
Timeline
Pricing Coordinator
Merrimak Capital
10.2024 - Current
Revenue Management Associate
Madison Capital Group
05.2022 - 04.2023
Senior Revenue Manager
Baco Properties
08.2020 - 04.2022
Revenue Analyst
Extra Space Storage
11.2015 - 07.2020
Bachelor of Arts - Econometrics And Quantitative Economics
Westminster University