Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Timeline
Generic

Ryan Walker

Delray Beach,FL

Summary

Dynamic digital marketing professional with over 22 years of comprehensive experience in the field. Co-founder of Urchin.com, a pioneering analytics service acquired by Google and rebranded as Google Analytics, demonstrating exceptional skill in creating innovative tools and solutions that reshape the industry. Currently leading Full Stack Woo, LLC, showcasing versatility and proficiency in managing a diverse range of marketing strategies and campaigns. Certified in over 30 marketing channels and CRM platforms, my expertise extends to delivering results-driven solutions for an extensive portfolio of over 3500 Google Ads accounts since 2006.

My career is marked by a passion for technology, integrations, and marketing, with a keen focus on staying at the forefront of digital trends and tools. As a dedicated digital marketing contractor, I bring a wealth of practical experience coupled with strategic thinking to drive business growth and brand visibility in a digital-first world. Beyond professional pursuits, personal interests in soccer, surfing, and skiing reflect my dynamic personality and ability to balance a high-energy lifestyle with a successful career. As a role model to my two children, I am committed to demonstrating the values of hard work, innovation, and integrity in both my personal and professional life.

Overview

22
22
years of professional experience
1
1
Certification

Work History

VP of Digital Marketing

Full Stack Woo
01.2022 - Current
  • Provide comprehensive digital marketing services to diverse clients, focusing on online presence enhancement, customer engagement, and sales growth
  • Develop and execute tailored strategies encompassing PPC, SEO, analytics, social media, and email marketing
  • Analyze campaign performance, offering insights and recommendations for optimization.

CEO/Founder/Digital Marketing Director

Gazelle Interactive, LLC
06.2006 - 01.2022
  • Specialized in Google Ads, including contextual, image, and video ads, and media buys for retargeting
  • Successfully managed and grew AdWords and PPC campaigns, leading to significant sales growth
  • Trained a team of 16 to become Google Certified in AdWords, fostering a skilled and competent marketing team.
  • Led the successful acquisition of multiple companies, resulting in a larger market share and increased brand recognition.
  • Developed and executed comprehensive marketing campaigns, driving significant growth in customer base.
  • Streamlined operations for improved efficiency, reducing overall costs and increasing profitability.

Marketing Director

Microsoft
05.2005 - 06.2006
  • Directed the Live Meeting Division, implementing the first inbound lead generation system via PPC and producing substantial monthly leads.
  • Optimized digital marketing efforts for increased online presence and customer engagement.
  • Collaborated with cross-functional teams to develop innovative product launches and promotions.
  • Boosted brand awareness by developing and implementing strategic marketing campaigns.

Senior Digital Marketing Manager

Google
04.2004 - 05.2005
  • Co-founded Urchin.com, contributing to the development of Google Analytics
  • Set business development records, exceeding targets 300x in the initial months.
  • Analyzed competitor activity in the marketplace to inform adjustments in positioning, messaging, and promotional strategies.
  • Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.

Regional Sales Manager

Transfinder Software
09.2001 - 12.2003
  • Expanded business territory, significantly reducing sales cycle time and acquiring a major state-wide contract.

Education

Bachelor of Science - Business Administration

Saint Michael's College
2001

Skills

  • Digital Marketing SEO SEM PPC Campaign Management Google AdWords Google Analytics
  • Social Media Marketing Content Marketing Email Marketing Conversion Optimization
  • Adobe Photoshop Adobe Creative Suite HTML5 CSS JavaScript SQL
  • Marketo Adobe Marketing Salesforce Marketing Cloud HubSpot MailChimp
  • Data Analytics Business Intelligence Tools Web Design UX/UI Agile Methodologies
  • Languages
  • Campaign Optimization
  • Critical Thinking
  • Customer Engagement Strategies
  • ROI Assessments
  • Digital Marketing
  • Landing Page Optimization

Accomplishments


  • Publications- Remarketing drives 40% of online conversions for the Brace Shop (2012) https://static.googleusercontent.com/media/www.google.com/en//ads/displaynetwork/pdfs/GDN_Case_Study_BraceShop.pdf

Certification

- Google AdWords Certification | SEMrush Digital Marketer Certified | Adroll Certified Partner - Facebook/Instagram Certified Agency Head | Google Marketing Platform Certified - Google Ads Premier Partner Certified | Hubspot Certified Marketer

Timeline

VP of Digital Marketing

Full Stack Woo
01.2022 - Current

CEO/Founder/Digital Marketing Director

Gazelle Interactive, LLC
06.2006 - 01.2022

Marketing Director

Microsoft
05.2005 - 06.2006

Senior Digital Marketing Manager

Google
04.2004 - 05.2005

Regional Sales Manager

Transfinder Software
09.2001 - 12.2003

Bachelor of Science - Business Administration

Saint Michael's College
Ryan Walker