Ryan Wistreich
Mountainside,NJ
Summary
Results-driven sales executive with extensive experience in managing and growing client portfolios across verticals while ensuring optimal team collaboration. Recognized for adaptability and fostering positive, results-oriented environment. Proficient in strategic account management and client relations.
Overview
19
19
years of professional experience
Work History
Sr. Account Executive, Enterprise Technology
LinkedIn
New York, NY
01.2022 - Current
- Consistently grew client revenue YoY while managing one of the largest quotas within the Enterprise Tech vertical
- Currently pacing to +27% YoY amidst macroeconomic environment and changing account list
- Developed strong client-direct and agency-led relationships across all levels, while providing strategic campaign optimizations and forward-thinking business recommendations to maximize clients outcomes across the B2B landscape
- Awarded Tech MVP award in first year for exceptional collaboration and client success, recognizing contributions to team performance.
- Signed 3x annual renewal deals with largest clients resulting in annual growth rates ranging from +15% to +60%, thereby enhancing partnership trust and collaboration.
- Facilitated priority company integrations and product adoption unlocking valuable insights and optimization techniques through direct data sharing and enhancing revenue pipeline information.
Senior Director, Brand Partnerships
Front Office Sports
Remote
05.2021 - 01.2022
- Hired this year to be an integral part of agency development growth and revenue expansion for early-stage sports start-up, which is on pace to double revenue year-over-year
- Closed new accounts with Tier 1 brands such as ESPN, SimpliSafe, USGA and Verizon within first 3 months of start-date and engaged in several high-level conversations with agency holding companies including IPG, Optimum Sports, Magna Global, Horizon/CanvasWW
- Improved internal communication between departments for more efficient pre-sale and post-sale processes
- Provided guidance and sales strategy advice to less-experienced team members, enabling them to learn new sales techniques and understand the media agency landscape
Integrated Media Sales
EB GOLF Media (GOLF Magazine / GOLF.com)
New York, NY
09.2018 - 05.2021
- Senior member of sales org hired under new ownership to revamp underutilized brand within niche sports/leisure vertical
- Responsible for selling premium original content across print and digital products including custom video executions, social content, email and opening up new programmatic revenue streams under relaunched website
- Took over dormant account list and expanded revenue YoY – achieving 110% team goal in 2018, 105% to-goal in 2019 adding numerous new non-endemic brands to portfolio across alcohol, finance, consumer electronics categories
- Contributed to company that reached the #1 spot in the golf vertical in 2020 despite difficult economic, health and social circumstances
Account Executive
Bleacher Report (Turner Sports / Warner Media)
New York, NY
01.2017 - 09.2018
- Key contributor of transition team moving from Turner Sports group to B/R only with a focus on mobile-first, social-led and custom video programs
- Seamlessly moved into content-driven sales role from AdTech category by closing first program from brand new partner within 3 weeks of start date, achieving 140% of revenue target in first quarter
- Built relationships across new set of partners from top-tier brands such as Diageo, JBL, Papa John's, Gillette, Anheuser-Busch, Microsoft and P&G through social and video campaigns, along with custom content programs
- Led client direct partnership and activation programs for successful launch of B/R's new on-site experiential platform during NBA All-Star Weekend, leading to renewal opportunities and sustained revenue partnerships
- Collaborated with multiple departments including creative services, branded content, events/activations and account management to develop and execute cross platform brand solutions with key decision makers
Director of Sales, Platform Solutions / Account Director Field Sales
BrightRoll Platform & Yahoo
New York, NY
04.2010 - 01.2017
- Successfully made transition from agency side to sales and surpassed personal IC goals for 3 consecutive years
- This led to promotion to Director where I hired and trained a team of 5 employees building strong chemistry and delegating day-to-day responsibilities to up-level own relationships and strategy conversations
- Effectively led team through buyout, transition, and company re-org of $640MM acquisition by Yahoo! in 2015
- Seamlessly moved from director role to senior sales contributor for Top-5 client spender, managing and growing the $40MM+ Verizon media account with new products such as Native marketing, Search, Custom content and Mobile App-Install campaigns
Digital Planner/Digital Manager
MediaVest (Starcom)
New York, NY
06.2006 - 03.2010
- Effectively managed and prioritized multiple cross-platform projects for Samsung's North America Consumer Electronics division
- Managed a team of 3 planners and 2 assistants through client restructuring and multiple objective shifts, staying on task and successfully launching a multitude of large brand product launches and digital media programs
Education
Bachelor of Science - Communications, Marketing
Ithaca College
Ithaca, NYSkills
- Sponsorship & Experiential Sales
- Traditional and Programmatic Media Sales
- Client / Agency relationship management
- Relationship building
- Cross-functional team collaboration
- Data-backed strategy and growth mindset
- Sales quota achievement
- Revenue generation
Timeline
Sr. Account Executive, Enterprise Technology
LinkedIn
01.2022 - Current
Senior Director, Brand Partnerships
Front Office Sports
05.2021 - 01.2022
Integrated Media Sales
EB GOLF Media (GOLF Magazine / GOLF.com)
09.2018 - 05.2021
Account Executive
Bleacher Report (Turner Sports / Warner Media)
01.2017 - 09.2018
Director of Sales, Platform Solutions / Account Director Field Sales
BrightRoll Platform & Yahoo
04.2010 - 01.2017
Digital Planner/Digital Manager
MediaVest (Starcom)
06.2006 - 03.2010
Bachelor of Science - Communications, Marketing
Ithaca College