Summary
Overview
Work History
Education
Skills
Timeline
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Ryan Wistreich

Mountainside,NJ

Summary

Results-driven sales executive with extensive experience in managing and growing client portfolios across verticals while ensuring optimal team collaboration. Recognized for adaptability and fostering positive, results-oriented environment. Proficient in strategic account management and client relations.

Overview

19
19
years of professional experience

Work History

Sr. Account Executive, Enterprise Technology

LinkedIn
01.2022 - Current
  • Consistently grew client revenue YoY while managing one of the largest quotas within the Enterprise Tech vertical
  • Currently pacing to +27% YoY amidst macroeconomic environment and changing account list
  • Developed strong client-direct and agency-led relationships across all levels, while providing strategic campaign optimizations and forward-thinking business recommendations to maximize clients outcomes across the B2B landscape
  • Awarded Tech MVP award in first year for exceptional collaboration and client success, recognizing contributions to team performance.
  • Signed 3x annual renewal deals with largest clients resulting in annual growth rates ranging from +15% to +60%, thereby enhancing partnership trust and collaboration.
  • Facilitated priority company integrations and product adoption unlocking valuable insights and optimization techniques through direct data sharing and enhancing revenue pipeline information.

Senior Director, Brand Partnerships

Front Office Sports
05.2021 - 01.2022
  • Hired this year to be an integral part of agency development growth and revenue expansion for early-stage sports start-up, which is on pace to double revenue year-over-year
  • Closed new accounts with Tier 1 brands such as ESPN, SimpliSafe, USGA and Verizon within first 3 months of start-date and engaged in several high-level conversations with agency holding companies including IPG, Optimum Sports, Magna Global, Horizon/CanvasWW
  • Improved internal communication between departments for more efficient pre-sale and post-sale processes
  • Provided guidance and sales strategy advice to less-experienced team members, enabling them to learn new sales techniques and understand the media agency landscape

Integrated Media Sales

EB GOLF Media (GOLF Magazine / GOLF.com)
09.2018 - 05.2021
  • Senior member of sales org hired under new ownership to revamp underutilized brand within niche sports/leisure vertical
  • Responsible for selling premium original content across print and digital products including custom video executions, social content, email and opening up new programmatic revenue streams under relaunched website
  • Took over dormant account list and expanded revenue YoY – achieving 110% team goal in 2018, 105% to-goal in 2019 adding numerous new non-endemic brands to portfolio across alcohol, finance, consumer electronics categories
  • Contributed to company that reached the #1 spot in the golf vertical in 2020 despite difficult economic, health and social circumstances

Account Executive

Bleacher Report (Turner Sports / Warner Media)
01.2017 - 09.2018
  • Key contributor of transition team moving from Turner Sports group to B/R only with a focus on mobile-first, social-led and custom video programs
  • Seamlessly moved into content-driven sales role from AdTech category by closing first program from brand new partner within 3 weeks of start date, achieving 140% of revenue target in first quarter
  • Built relationships across new set of partners from top-tier brands such as Diageo, JBL, Papa John's, Gillette, Anheuser-Busch, Microsoft and P&G through social and video campaigns, along with custom content programs
  • Led client direct partnership and activation programs for successful launch of B/R's new on-site experiential platform during NBA All-Star Weekend, leading to renewal opportunities and sustained revenue partnerships
  • Collaborated with multiple departments including creative services, branded content, events/activations and account management to develop and execute cross platform brand solutions with key decision makers

Director of Sales, Platform Solutions / Account Director Field Sales

BrightRoll Platform & Yahoo
04.2010 - 01.2017
  • Successfully made transition from agency side to sales and surpassed personal IC goals for 3 consecutive years
  • This led to promotion to Director where I hired and trained a team of 5 employees building strong chemistry and delegating day-to-day responsibilities to up-level own relationships and strategy conversations
  • Effectively led team through buyout, transition, and company re-org of $640MM acquisition by Yahoo! in 2015
  • Seamlessly moved from director role to senior sales contributor for Top-5 client spender, managing and growing the $40MM+ Verizon media account with new products such as Native marketing, Search, Custom content and Mobile App-Install campaigns

Digital Planner/Digital Manager

MediaVest (Starcom)
06.2006 - 03.2010
  • Effectively managed and prioritized multiple cross-platform projects for Samsung's North America Consumer Electronics division
  • Managed a team of 3 planners and 2 assistants through client restructuring and multiple objective shifts, staying on task and successfully launching a multitude of large brand product launches and digital media programs

Education

Bachelor of Science - Communications, Marketing

Ithaca College
Ithaca, NY

Skills

  • Sponsorship & Experiential Sales
  • Traditional and Programmatic Media Sales
  • Client / Agency relationship management
  • Relationship building
  • Cross-functional team collaboration
  • Data-backed strategy and growth mindset
  • Sales quota achievement
  • Revenue generation

Timeline

Sr. Account Executive, Enterprise Technology

LinkedIn
01.2022 - Current

Senior Director, Brand Partnerships

Front Office Sports
05.2021 - 01.2022

Integrated Media Sales

EB GOLF Media (GOLF Magazine / GOLF.com)
09.2018 - 05.2021

Account Executive

Bleacher Report (Turner Sports / Warner Media)
01.2017 - 09.2018

Director of Sales, Platform Solutions / Account Director Field Sales

BrightRoll Platform & Yahoo
04.2010 - 01.2017

Digital Planner/Digital Manager

MediaVest (Starcom)
06.2006 - 03.2010

Bachelor of Science - Communications, Marketing

Ithaca College

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Ryan Wistreich