Ryan W. Smith
Santa Monica,CA
Summary
Results-driven Marketing Executive with extensive experience spearheading cross-functional teams to deliver impactful brand experiences, drive revenue growth, and foster customer loyalty. Proven track record of success in developing and executing multi-channel marketing strategies that propel business forward, leveraging expertise in market research, competitive analysis, and data-driven insights to inform decision-making. Adept at navigating complex market landscapes, identifying opportunities for growth, and collaborating with C-suite executives to drive business outcomes. With a passion for innovation and a customer-centric approach, 1 excel at crafting compelling narratives that resonate with diverse audiences, fueling brand awareness, and ultimately driving business success.
Overview
18
18
years of professional experience
Work History
Marketing Director
Republic Indemnity
12.2022 - 11.2024
- Company Overview: Great American Insurance Group
- Developed and executed comprehensive marketing strategies, leveraging data-driven insights and analytics to drive business growth, enhance brand recognition, and align with corporate objectives, utilizing expertise in Strategic Marketing Planning to deliver measurable results
- Reinvented the company's brand identity, launching a cohesive rebranding initiative that increased brand recognition, awareness and improved NPS scores by 20%
- Conceptualized and implemented a multichannel digital marketing plan incorporating web optimization through SEM, SEO and PPC while combining email marketing and LinkedIn marketing strategies to drive engagement, lead generation, and increase brand awareness
- Utilized Customer Relationship Management (CRM) systems and marketing automation, to track and nurture leads, and developed targeted content marketing initiatives to educate and engage target audiences, support industry event marketing efforts, and foster meaningful connections with key stakeholders
- Analyzed marketing performance using data-driven metrics and customer insights to design and execute targeted marketing campaigns, resulting in a 30% improvement in campaign ROI
- Executed omnichannel campaigns, integrating traditional and digital marketing efforts to create cohesive customer journeys, enhance customer engagement, and drive business growth
- Great American Insurance Group
Marketing Manager, Group Benefits
Nationwide
10.2014 - 02.2022
- Led and managed eight-member marketing team in developing and executing go-to-market strategies for the Voluntary Benefits (VB) channel, driving business growth through data-driven marketing initiatives and supporting a national salesforce of 25 executives
- Conceptualized and implemented comprehensive B2B and B2B2C marketing strategies, leveraging brand planning, KPI development, campaign execution, and performance analytics to optimize ROI and achieve measurable business outcomes
- Designed and executed multi-channel marketing campaigns utilizing SEO, content marketing, email automation, paid media, and demand generation to engage targeted audiences, resulting in 23-27% YOY growth over six consecutive years
- Optimized marketing communications processes, reducing costs by 35% while driving incremental growth through advanced lead nurturing, dynamic retargeting, and virtual event participation, ultimately contributing to $121M in net new premium in 2021
- Utilized predictive modeling, market segmentation, and performance insights to inform data-driven marketing plans, enhancing market penetration, and aligning with revenue forecasts, with the VB channel driving over 60% of Nationwide's pet insurance portfolio revenue
Marketing Manager
Alandale Insurance Agency
01.2007 - 09.2014
- Managed marketing and sales team (13 associates/agents), acquisition strategy and implementation for all phases of assigned marketing initiatives including planning, analyzing, executing, measuring and optimizing online banner ads) that resulted in more than $1.5 in increased revenues
- Created strategy and implementation of new re-branding identity, to include new logo, tagline, marketing and collateral and communication materials
- Managed integrated online and e-mail marketing campaigns; established a yearly calendar of e-mail campaigns and offers which increased sales revenue
- Established customer retention programs and cross-sell opportunity strategies that led to a 85% client retention rate in 2011-2013
- Initiated the 'Partners in Fundraising' program that raised funds for non-profit and charity organizations and resulted in 2,500 new leads annually and more than $800K in new revenue for the company
- Oversaw planning and execution of trade shows, conferences, meetings, and other revenue-generating events from conceptual phase to completion
Marketing Director/Visual Consultant
The Huck Group
- Company Overview: Litigation Support Agency
- Litigation Support Agency
Marketing Manager
First Choice Financial, Insurance Marketing
Education
Bachelor of Arts (B.A.) - Marketing
California State University Long Beach
Skills
- Strategic Marketing Planning
- Brand Development
- Digital Marketing
- Content Marketing
- Social Media Marketing
- CRM and Automation
- Data Analytics & ROI Measurement
- Omnichannel Campaign Execution
- Leadership proficiency
- Multimedia storytelling
Websites
Additionalrelevantexperience
- The Huck Group (Litigation Support Agency), Marketing Director/Visual Consultant
- First Choice Financial, Insurance Marketing, Marketing Manager
Timeline
Marketing Director
Republic Indemnity
12.2022 - 11.2024
Marketing Manager, Group Benefits
Nationwide
10.2014 - 02.2022
Marketing Manager
Alandale Insurance Agency
01.2007 - 09.2014
Marketing Director/Visual Consultant
The Huck Group
Marketing Manager
First Choice Financial, Insurance Marketing
Bachelor of Arts (B.A.) - Marketing
California State University Long Beach
Similar Profiles
SHANQUAE LEWISSHANQUAE LEWIS
Licensed Insurance Agent at AAA - Auto Club IndemnityLicensed Insurance Agent at AAA - Auto Club Indemnity
Nathan DanielsNathan Daniels
Data Engineer at Travelers Indemnity CoData Engineer at Travelers Indemnity Co
Bianca A. Santos HuertasBianca A. Santos Huertas
Accounting Clerk at United indemnity insurance companyAccounting Clerk at United indemnity insurance company