Salesforce Marketing Cloud Engagement (Pardot)
Marketing Manager (Remote contract)
- Executed compelling marketing email campaigns, driving engagement and attendance for developer and IT training conferences and virtual seminars.
- Strategically implemented and optimized multi-channel paid marketing campaigns across LinkedIn, Google Ads, and experimental platforms, resulting in consistent ROI growth through data-driven audience segmentation and clever targeting.
- Developed and implemented a dynamic social media strategy, enhancing visibility and engagement for key brands.
- Learned and adapted quickly to new technology and software applications.
- Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.