Summary
Work History
Education
Skills
Work Preference
Quote
Software
Websites
Volunteering
Interests
Affiliations
Timeline
Receptionist
Ryan Finne

Ryan Finne

Data-Driven Marketing Strategist
Seattle,WA

Summary

I am a data-driven Marketing Manager with over 15 years of experience in the healthcare, technology, and mission-driven sectors. I specialize in developing strategic marketing campaigns that resonate with the right audiences, drive measurable growth and enhance brand recognition.

I'm passionate about creating lasting change and committed to leveraging corporate social responsibility in my work. By combining innovative thinking with actionable insights, I optimize performance across digital and traditional marketing channels, seeking opportunities to contribute to missions that improve lives and foster community well-being.


What I Bring

Digital Marketing:
Proven success in PPC, SEO, social media, email marketing, and automation with a track record of maximizing visibility and engagement across platforms.

Campaign Management:
Dedicated to executing comprehensive campaigns from initial creative concept to detailed performance analysis, ensuring each initiative aligns with strategic objectives and achieves significant outcomes.

Data-Driven Optimization:
Skilled at leveraging analytics to refine digital marketing campaigns and enhance ROI through real-time adjustments that drive meaningful results.

Compelling Content & Storytelling:
Passionate about crafting content that not only resonates with target audiences but also nurtures leads and strengthens brand loyalty.

Collaborative Teamwork:
Recognized for fostering strong relationships and inspiring action among cross-functional teams and external partners, effectively executing cohesive marketing strategies while building trust and enthusiasm at every level.

Beyond my professional work, I am deeply committed to community service, actively volunteering with charities such as United Way and Habitat for Humanity.

I'm always open to connecting with fellow marketing professionals, change-makers, or hiring managers looking for a dynamic marketer who delivers results.

Work History

Marketing Manager (Remote contract)

1105 Media
Woodland Hills, California
5 2023 - 8 2023
  • Executed compelling marketing email campaigns, driving engagement and attendance for developer and IT training conferences and virtual seminars.
  • Strategically implemented and optimized multi-channel paid marketing campaigns across LinkedIn, Google Ads, and experimental platforms, resulting in consistent ROI growth through data-driven audience segmentation and clever targeting.
  • Developed and implemented a dynamic social media strategy, enhancing visibility and engagement for key brands.
  • Learned and adapted quickly to new technology and software applications.
  • Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.

Digital Marketing Manager

Adaptive Biotechnologies
Seattle, Washington
12.2020 - 02.2023
  • Developed and executed multi-channel marketing campaigns centered on live webinars and industry trade shows, key components of the overall strategy, driving over 4,000 marketing-qualified leads and $1.6M+ in influenced opportunities
  • Planned and executed comprehensive go-to-market launch campaigns for new products and features, aligning with organizational objectives and market demands.
  • Unified Salesforce and Marketing Cloud Account Engagement (Pardot) to align sales and marketing, driving improvements in campaign tracking, lead nurturing, ROI measurement, and automation.
  • Produced diverse digital content for websites, email, social media (organic & paid), blogs, and events, driving brand awareness and lead generation.
  • Optimized content strategy across multiple channels to support search engine rankings, brand recognition, and user engagement goals.
  • Established and maintained relationships with key stakeholders to deliver successful execution of marketing initiatives.

Marketing Manager, YP Impact

YPCommunities
Seattle, Washington
12.2019 - 11.2021
  • Collaborated with executive leadership to develop umbrella marketing strategies, bolstering campaign visibility and impact.
  • Forged strategic partnerships with well-known local organizations like United Way, the Bill & Melinda Gates Foundation, and Intentionalist, as well as local media outlets and employers, expanding the network of professionals advocating, fundraising, and volunteering for community causes.
  • Pioneered innovative virtual event formats and engagement strategies, catalyzing sustained community growth during the COVID-19 pandemic.
  • Crafted and executed targeted email campaigns to drive community growth, raise cause awareness, promote volunteer opportunities, support fundraising efforts, and engage subscribers through a monthly newsletter.
  • Led multi-channel content creation efforts, fostering community engagement and support.
  • Managed social media accounts for optimal audience engagement and increased online presence.

Marketing Manager

Allytics
Redmond, Washington
11.2018 - 07.2019
  • Translated complex product details into engaging content tailored for a technical B2B audience, bolstering brand credibility.
  • Produced diverse marketing collateral, including e-books, white papers, presentations, case studies, and website copy.
  • Contributed to brand positioning and message development, distilling unique value propositions.

Digital Marketing Manager

ConnectZone
Lynnwood, Washington
10.2017 - 10.2018
  • Enhanced website traffic by 36% through the implementation of advanced SEO techniques and strategic backlink building, significantly enhancing online visibility and engagement.
  • Boosted online sales by 32% through optimization of Google Shopping listings, endemic advertising, and other experimental e-commerce tactics.
  • Conducted regular website audits to identify optimization opportunities and improve search rankings.

Marketing Lead

Worldbop
Seattle, Washington
02.2014 - 10.2017
  • Directed all marketing activities including market research, audience targeting, content creation, event management, branding, and community relations.
  • Built strategic partnerships with community leaders, businesses, and nonprofits.
  • Launched pilot programs addressing food insecurity, clothing, and shelter, leading to sustained partnerships with local nonprofits and community leaders.

Manager, Marketing & Compliance Oversight

Mobile Giving Foundation
Bellevue, Washington
11.2008 - 02.2014
  • Certified over 300 medium-to-large nonprofits for mobile giving participation, ensuring compliance with industry standards.
  • Executed comprehensive brand and marketing communication strategies across multiple channels.
  • Secured a Google Ads grant to amplify awareness of the mobile giving channel.

Product Marketing Manager

Medtronic
Redmond, Washington
07.2004 - 11.2008
  • Led the management and expansion of a diverse portfolio comprising 100+ OEM and third-party products, services, and solutions, resulting in a 20% increase in revenue generation.
  • Developed comprehensive marketing plans including market and competitive analyses, pricing strategy, product lifecycle management, collateral development, and vendor management.
  • Conducted cross-functional team meetings with representatives from Marketing, Engineering, Legal, Regulatory, Finance, and Clinical to track progress of key initiatives and drive results.

Education

Bachelor of Arts - Business Administration

Western Washington University
Bellingham, WA
1999 - 2004

Skills

Digital Marketing

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Work Preference

Work Type

Full TimeContract Work

Work Location

RemoteHybrid

Important To Me

Career advancementWork-life balanceCompany CultureWork from home optionPersonal development programsHealthcare benefitsPaid time offStock Options / Equity / Profit Sharing

Quote

As you go through life, my friend, keep your eye upon the donut, and not upon the hole.
Leo Rosten

Software

Salesforce Marketing Cloud Engagement (Pardot)

HubSpot

WordPress

SEMrush

Google Analytics

Google Search Console

Google Ads

Canva

Adobe Photoshop

Smartsheet

Moz

YouTube

ChatGPT

LinkedIn Ads

Meta Ads Manager

Hootsuite

Buffer

MailChimp

Wistia

Zoom

Webinar Software

Trello

Asana

Jira

Mondaycom

Microsoft Excel

Microsoft PowerPoint

Microsoft Copilot

HTML

Web Forms

Landing Pages

Microsoft SharePoint

Google Workspace

UTM Tracking

Figma

Showpad

Volunteering

Habitat for Humanity Seattle-King County - Americorps Alumni Build Volunteer (April, 2024)

Contributed to the Yarrow Cottages project, a significant community development initiative in Seattle’s South Park neighborhood. This project involves the construction of 26 new 2-bedroom, 1.5 bath single-family residences, designed to provide housing for 26 families in an area rich with opportunity. Engaged in building efforts for these homes, which are located near parks and a local public school, helping to create a supportive and accessible environment for future residents.

 

Cascade PBS Ideas Festival Volunteer (2023-2024)

Cascade PBS is a Pacific Northwest, reader-supported, nonprofit news site that strives to provide readers with the facts and analysis they need to intelligently participate in civic discourse, and to create a more just, equitable and sustainable society. The Cascade PBS Ideas Festival is a week-long event that celebrates big ideas and bold thinkers. The festival features newsmakers, changemakers, and innovators from around the world who come together to examine the biggest issues in politics, social justice, the economy, science, the environment, innovation, and more.

 

United Way of King County - Emerging Leaders 365 Volunteer (2017-2021)

UWKC Emerging Leaders is a program that brings together passionate young professionals to give, volunteer, and take action to help people in need and solve our community’s toughest challenges.

Interests

Generative AI

Golf

Hiking

Volunteering

Marketing Innovation

Travel

Gardening

Social Justice

Life Sciences

Space

Personal Development

Medical Devices

Healthcare

Charitable Causes

Nonprofits

Corporate Social Responsibility (CSR)

Community/Customer Engagement

Affiliations

  • United Way of King County

Timeline

Digital Marketing Manager

Adaptive Biotechnologies
12.2020 - 02.2023

Marketing Manager, YP Impact

YPCommunities
12.2019 - 11.2021

Marketing Manager

Allytics
11.2018 - 07.2019

Digital Marketing Manager

ConnectZone
10.2017 - 10.2018

Marketing Lead

Worldbop
02.2014 - 10.2017

Manager, Marketing & Compliance Oversight

Mobile Giving Foundation
11.2008 - 02.2014

Product Marketing Manager

Medtronic
07.2004 - 11.2008

Bachelor of Arts - Business Administration

Western Washington University
1999 - 2004

Marketing Manager (Remote contract)

1105 Media
5 2023 - 8 2023
Ryan FinneData-Driven Marketing Strategist